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Meggs, Philip B. A History of Graphic Design. John Wiley & Sons, Inc. 1998. (p 64). Used via Wikipedia.
Alan Mutter, a media critic who is both wise and smart, has pointed to the elephant in the room: journalists aren’t objective. Can’t be, really (though many try). But their biases are so mundane, he argues, that these collections of predilections and conflict-appearing life facts certainly don’t disqualify the conscientious ones from being respected reporters — if the rest of us know about them instead of treating them like the insane aunt you won’t admit is locked in the cellar.
Mutter notes that the history of journalism is about partisanship, driven by newspaper owners with agendas. “Objectivity was not their objective,” he says. But it’s no accident that the internet — blogs, Facebook, Twitter — has accelerated the discussion not only of who is a journalist but how “objective” a journalist has to be.
Mutter sets as an example to us all the über disclosures of Kara Swisher of AllThingsD, which begins: “It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.”
In a former life I did some media criticism, and often focused on the unhelpful, unsustainable fiction that reporters could be considered pure only if they lived by some sort of “Don’t Ask, Don’t Tell, Don’t Do” policy. The subject is very much alive, and just as confusing, with the recent firings of Juan Williams at NPR (an analyst, no less) and CNN’s Octavia Nasr.
Mutter is right to suggest it is time to stop the madness. And he is on to something, but it’s a very old media solution.
I think the answer is not a “data dump,” in which the clever can conceal (ask any lawyer) and which, by definition, isn’t ever complete. Someone can always say you didn’t include this or that and thus your intention was to evade.
The internet has also taught us that self-descriptions and stated preferences are very imperfect but recommendations based on behavior do approach perfection. You may tell a survey taker one thing, but what you bought, what you watched on TV, what movie you rented, and what web sites you have visited tell the real tale. This is why Netflix offered $1 million for a recommendation engine that was only a little bit better than the one they created and how Google has built a company that takes in some $25 billion a year based on scanning keywords in your e-mail.
We can all live amazingly transparent lives now, but some of us have an obligation to actually be more transparent than others. The answer may just be to be yourself in every arena — use your real or the same name, and the same picture — and to participate on the issues of the day, and then aggregate your life feed and make it widely available.
There are some obvious metrics that still bear immediate and bare disclosure, like sources of income that would appear to create a conflict of interest — witness Swisher’s discussion of her marriage to a senior Google executive, which exposes two potential conflicts.
The charade of blank slate can’t be sustained in the age of the internet but life-casting with abandon will make the charge of bias boring.
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