U.S Department of Veterans Affair

VA Mobile Branding Requirements & Resources

 

When creating your mobile application (app), you will need to adopt VA’s brand and follow our requirements. Incorporating VA’s brand shows users they can trust your app – that it’s been vetted, VA-approved, and designed with their needs in mind.

Below is an overview of branding requirements and resources. Please be sure to reference this page regularly, as requirements may be updated as new mobile technology evolves.

VA Mobile Style Guidelines

View the in-depth style guidelines to get you started with your app’s branding.

VA Mobile Style Guidelines document cover
Download PDF

App Names

When you name your app, make sure it not only clearly describes the app and its benefits, but that the name doesn’t infringe on any trademarks. To have your app name approved, follow these steps:

  1. Conduct a Trademark Clearance Search using the following resources:
    • Trademark Electronic Search Engine (TESS) located at www.uspto.gov
    • State website
    • Business website
    • Internet Search Engines
  2. Run all names and logos through the Department of Veterans Affairs (VA) Office of General Counsel (OGC).
  3. Send conceptual designs of the app to the VA Office of Public Affairs (OPA) as soon as possible.

VA Header Requirements

Each VA-developed app must be clearly identified as property of the Department of Veteran Affairs.

Two examples of this header are provided below for incorporating either dark or light design themes:

Branding Assets

Depending whether you’re developing an app for all of VA or specifically for the Veteran Benefits Administration (VBA), the Veterans Health Administration (VHA), or the National Cemetery Administration (NCA), use the corresponding logos and chiclets.

VA Mobile Brand Assets (for an app designed for all administrations within VA)

VA Mobile Chiclet Templates

Please provide files in .ai or .eps and .png formats, as stated in the template directions. If the file is not editable, VA cannot ensure that it will view properly.

VA Benefits Brand Assets (for a VBA-specific app)

VA Benefits Chiclet Templates

Please provide files in .ai or .eps and .png formats, as stated in the template directions. If the file is not editable, VA cannot ensure that it will view properly.

VA Health Brand Assets (for a VHA-specific app)

VA Health Chiclet Templates

va health chiclet thumbnail

Please provide files in .ai or .eps and .png formats, as stated in the template directions. If the file is not editable, VA cannot ensure that it will view properly.

VA Health Fact Sheet Templates

Creating a fact sheet about a VA Health app? Here are two templates to get you started:

VA Memorial Brand Assets (for an NCA-specific app)

VA Memorial Chiclet Templates

va memorial chiclet thumbnail

Please provide files in .ai or .eps and .png formats, as stated in the template directions. If the file is not editable, VA cannot ensure that it will view properly.

Additional Information and Graphics Standards

For questions about VA Mobile Branding, please send an email to mobilehealth@va.gov