Partner Promotion Toolkit

Help spread the word about the benefits of physical activity! Use our tools and resources to promote Move Your Way campaign materials to your networks.

Sample Social Media Messages, Graphics, and GIFs

Use these sample messages and corresponding graphics and GIFs to reach adults, older adults, parents, and professionals. You can adapt these messages to align with different events, priorities, and National Health Observances.

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Tips for Promoting Move Your Way on Social Media

Use these tips whenever you post about Move Your Way on social media:

  • Always include one of the Move Your Way graphics, GIFs, or videos from this page to increase engagement — no special permission needed
  • Download graphics and GIFs to attach to your Twitter and Facebook posts
  • Use the video links to create a video preview — no graphic needed
  • On Twitter, always include the #MoveYourWay hashtag and tag @HHSPrevention to increase impressions
  • Adapt messages as needed to align with your organization’s priorities

To help your messages reach more people, use additional hashtags to mention relevant National Health Observances (NHOs). Check the NHO sponsor organization’s website, promotion toolkit, or Twitter account to find the official hashtag.

Find a complete list of NHOs, including some that are a natural fit for Move Your Way messages:

  • American Diabetes Month in November
  • Healthy Aging Month in September
  • National Physical Fitness and Sports Month in May
  • National Childhood Obesity Awareness Month in September

Move Your Way messages also pair well with holiday posts. Try mentioning:

  • Family activities for Thanksgiving and Christmas
  • Resolutions to get more physical activity in the New Year

Check out these example tweets to see how Move Your Way can tie in with NHO’s and holidays:

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Sample Newsletter Copy

Use or adapt this content to spread the word about the Move Your Way campaign in your newsletter or blog.

Subject: Promote Physical Activity with the Move Your Way Campaign

Body: With all the fitness fads and conflicting health advice flooding our news feeds, it can be hard to catch people’s attention with the physical activity messages that matter. The Move Your Way campaign can help.

ODPHP developed the Move Your Way campaign to share key recommendations from the second edition of the Physical Activity Guidelines for Americans, released in November 2018. Rather than a one-size-fits-all approach, Move Your Way emphasizes personalized, practical strategies that people can use to fit more activity into their busy lives, while clearly communicating the amount and types of physical activity Americans need to stay healthy.

And you can help spread the word! The Move Your Way campaign has resources for health professionals, organizations, and communities to reach adults, parents, kids, and older adults. Use our fact sheets, posters, videos, and interactive tools in English and Spanish to motivate people to be more active and start feeling the benefits of physical activity today.

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