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Blogs Contributor - Anita Campbell

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Posts by Anita Campbell

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  • 20 Things You Can Sell Online that You Might Not Have Thought Of
    You already know that you can build a business selling collectibles on eBay or ebooks on Amazon, but those are just a couple of the options out there for selling products and services online. From virtual services to physical products that use your own unique designs, check out these suggestions...
    Industry Word
  • What is a Call to Action and Why Do You Need One On Your Website
    What is a Call to Action and Why Do You Need One on Your WebsiteA Call to Action (CTA) on a website is an instruction to the visitor in order to encourage them to take some kind of action. A Call to Action might be simple instructional text, such as “call us now”, “find out more...
    Industry Word
  • Essential Steps to Handle Negative Reviews
    Bad online reviews can cause potential customers to shop elsewhere, negatively impacting your business’ bottom line. If your business has received a bad online review, here are steps you can take to handle it and minimize the damage. Respond to Customer ReviewsIgnoring a bad review won...
    Industry Word
  • For Smart Advice on Time Efficiencies, Look to Artificial Intelligence
    When you think of artificial intelligence, your mind might conjure images of futuristic robots or computers that are able to act as humans do. But AI isn’t just an idea for the future. It’s making a real impact on businesses today and could factor even larger in the years to come.An...
    Industry Word
  • Checklist for Choosing Business Software
    Good software can enable your small business to increase sales by saving time and money while expanding capacity.But you must choose wisely — because the wrong software can be an expensive mistake.Here is my tried-and-true checklist for choosing software to support your business operations:...
    Industry Word
  • What Is a POS and Why Does Your Business Need One?
    The term Point of Sale (POS) describes the place where retail transactions are made. Think of it as the equivalent of a cash register. POS includes the hardware and software related to transactions, such as the cash drawer, credit card swipe bar, barcode scanners, receipt printers, and more. ...
    Industry Word
  • 5 Essential Pages For Your Small Business Website
    There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for.If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages...
    Industry Word
  • Which is Better - Hiring a Web Developer or Using a DIY Website Builder?
    Today, many small businesses get a website up and running in one of two main ways. They either:Hire a web developer to build them a custom website, orBuild their own website using one of the do-it-yourself platforms (such as Jimdo, Wix, Weebly, SquareSpace, or GoDaddy Websites).There’s no...
    Industry Word
  • 7 Simple Steps for Mastering Social Media
    Facebook, Twitter, Instagram, and more — social media can be pretty overwhelming at times. But hold on!Success in social media may not be nearly as complicated as you think. In fact, here’s a simple formula any small business owner or entrepreneur can follow to become a social media...
    Industry Word
  • How Retargeting and Remarketing Helps Your Advertising
    When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer.Retargeting enables you to...
    Industry Word

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