2020 NIVW Digital Media Toolkit

From December 6-12, 2020 we will be observing National Influenza Vaccination Week, reminding everyone 6 months and older that it’s not too late to get a flu vaccine. Included below are CDC’s NIVW resources, vaccination messages, and activities you can use to share key information on flu with your networks.

Social Media Content: Use our suggested Twitter, Facebook, Instagram and LinkedIn copy to spread the word. Schedule content to remind your networks about the importance of flu vaccination throughout the week. Use #FightFlu to join the conversation all week long and tag us at @CDCFlu on Twitter!
User-Generated Campaign: Show us your #SleeveUp shot and share why you’re getting a flu shot this year as part of our user-generated campaign. We’ll be featuring posts from partners on our channels throughout the week.
Coordinated Social Share (Tweetstorm): Join @CDCFlu on Wednesday, December 9 at 12PM in a coordinated tweetstorm by posting our suggested content (or your own) to collectively lift our message around the importance of flu vaccination and create a moment.
Sample Newsletter Blurb: Include our sample blurb in your email newsletter or other communications to let others know about NIVW and the upcoming activities.
Patient Reminder Messages: Remind patients at your practice to get their annual flu vaccine by sharing these messages through your patient portal or other reminders.
Template Matte Releases: Tailor and share our matte releases for essential workers and people with chronic conditions to help spread awareness around the importance of flu vaccination among these groups.
Radio PSA Audio Files: Distribute our radio PSA to help encourage essential workers to protect themselves and the communities they serve by getting their flu vaccine.

We hope you will join us this year as we encourage everyone — especially those most vulnerable — to protect themselves and their loved ones from flu this season.

Activities & Events

National Influenza Vaccination Week (NIVW) is an annual observance in December to remind everyone 6 months and older that there’s still time to get vaccinated against flu to be protected during the upcoming season. Vaccination is particularly important for people who are most vulnerable to developing serious flu complications, including people with certain chronic conditions such as asthma, diabetes and heart disease. In fact, last flu season 9 out of 10 adults hospitalized for flu had at least one reported underlying medical condition.

This year that message is more important than ever, especially given the possibility that both flu viruses and the virus that causes COVID-19 will spread this winter. This could place a tremendous burden on the health care system and result in many more illnesses, hospitalizations and deaths than during a regular flu season — especially among people managing chronic conditions because many of them also are at higher risk from COVID-19. The good news is that there is a flu vaccine that is tried and true; proven to reduce the risk of flu illness, hospitalizations and death.

There’s so much that’s beyond control this winter season. But we do have the power to get a flu shot to protect ourselves and our families from flu and its complications. Flu vaccination during the COVID-19 pandemic should be of added importance because it can help reduce the overall burden of respiratory disease and save medical resources for the care of COVID-19 patients.

Together, we can use NIVW as a nationwide call to action to encourage everyone ages 6 months and older to get their annual flu shot, especially those with chronic conditions. The more people vaccinated against flu, the more people protected from flu.

We hope you will join us this year as we encourage everyone — especially those most vulnerable — to protect themselves and their loved ones from flu this season.

Twitter posts

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People with certain chronic conditions are at higher risk of developing serious flu complications, but there is still time to #SleeveUp and get vaccinated! Find a vaccination location near you: vaccinefinder.org/external icon #FightFlu

Essential workers: You keep our communities running amid #COVID19. Flu vaccination can help keep you healthy so you can continue your vital work. It’s not too late to get your flu shot! Find a vaccination location near you: vaccinefinder.org/external icon #FightFlu

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#Flu can be a serious respiratory disease. This season, it’s even more important to get a flu vaccine to protect yourself and your loved ones — especially if you have certain chronic conditions. To learn more about your risk, visit: https://www.cdc.gov/flu/highrisk/index.htm #FightFlu

For people living with asthma, diabetes, and heart disease, getting a #FluShot is especially important to help prevent flu complications that can lead to hospitalization and death. Get your flu shot today to #FightFlu!

DYK? It’s National Influenza Vaccination Week, a reminder that there’s still time to get vaccinated. When more people are protected against flu, it is less likely to spread. To learn more about benefits of flu vaccination visit: https://www.cdc.gov/flu/prevent/vaccine-benefits.htm

Remind your family and friends to get their annual flu shot by taking a #SleeveUp photo. Post a photo to share why flu vaccination is important to you, then tag your friends to tell them there’s still time to get vaccinated. Together, we can #FightFlu!

Facebook posts

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It’s important for everyone to get a flu vaccine this year — especially people living with certain chronic conditions like heart disease, asthma or diabetes, who are at higher risk of developing serious flu complications.

It's National Influenza Vaccination Week

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Flu vaccination can reduce the burden of flu illnesses on our medical systems so they can focus on patients with COVID-19. There’s still time to get vaccinated! Make a plan to get vaccinated during National Influenza Vaccination Week. For more information, visit: https://www.cdc.gov/flu/prevent/prevention.htm

It’s National Influenza Vaccination Week! This week is another reminder that there is still time to roll your #SleeveUp and get your annual flu shot to protect yourself and your loved ones. It’s especially important for people with certain chronic conditions like asthma, heart disease, and diabetes to get vaccinated. Find a vaccination location near you: vaccinefinder.org

Remind your family and friends that there’s still time to get their annual flu shot during National Influenza Vaccination Week. Post your #SleeveUp photo and share why you got vaccinated, then tag your loved ones to encourage them to do the same! Together, we can #FightFlu.

People with certain chronic conditions are at a higher risk of being hospitalized with complications of flu. Getting a flu shot makes it less likely that you will have serious flu complications. Find a place to get vaccinated near you at vaccinefinder.org

Instagram posts

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It’s National Influenza Vaccination Week! This week is another reminder that there’s still time to get vaccinated. While people with certain chronic conditions are more likely to have serious flu complications, vaccination can help prevent flu illness, hospitalization, and death. #SleeveUp and get vaccinated this week. #FightFlu

Post your #SleeveUp photo and tag your friends to show them that there’s still time to get vaccinated this flu season. Together, we can fight flu.

LinkedIn post

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It’s National Influenza Vaccination Week! Essential workers are key to keeping our communities running during the COVID-19 pandemic, but frequent interactions with people can increase their risk of being exposed to flu.There’s still time to get vaccinated to protect yourself and others! Find a vaccination location near you at vaccinefinder.org

While you may usually receive a flu vaccine at your work place, vaccination is more important than ever during the COVID-19 pandemic to protect yourself and the people you love from serious flu complications. Find a vaccination location near you: vaccinefinder.org

To kick off NIVW and drum up excitement about the week, CDC is encouraging people to share their #SleeveUp shots and why they are getting vaccinated this year.

Please participate in the outreach:

Post a photo on Twitter, Facebook, Instagram or LinkedIn with #SleeveUp
Share why you’re getting vaccinated this year
Tag @CDCFlu on Twitter or CDC on Facebook, Instagram or LinkedIn

We’ll be sharing some highlights throughout the week, so keep an eye on our channels to see if your content is featured!

To help create a coordinated moment around encouraging people to get their flu vaccine, CDC is organizing a tweetstorm on Wednesday, December 9 at noon EST. At that time, we ask our partners and their networks to post a message about NIVW and the importance of getting vaccinated against flu as we head into winter.

Early in the week, use the copy below to promote the coordinated social share and encourage your networks to participate.
At noon on Wednesday, December 9, post the tweetstorm tweet below and additional flu vaccine messages to join the activation!

PROMO TWEET:

It’s National Influenza Vaccination Week! On Wednesday, 12/9, we’re partnering with @CDCFlu to spread the word that flu vaccination saves lives — and it’s not too late to get a flu shot. For more info, visit: https://www.cdc.gov/flu/resource-center/nivw/activities.htm

TWEETSTORM TWEET, TO POST AT 12PM EST ON WEDNESDAY, DECEMBER 9:

Winter is near, but there’s still time to get vaccinated against flu. Flu vaccination saves lives — so roll your #SleeveUp and get your flu shot today. Find a location near you: vaccinefinder.org

Include our sample blurb in your email newsletter or other communications to let others know about NIVW and the upcoming activities.

National Influenza Vaccination Week is a call to all Americans 6 months and older to get their annual flu vaccine if they have not already. Since COVID-19 and flu could spread simultaneously this winter, this week will serve to remind people that there is still time to get a flu vaccine to protect against flu illness and serious flu complications, such as worsening of chronic conditions or pneumonia, for example.

Remind patients at your practice to get their annual flu vaccine by sharing these messages through your patient portal or other reminders.

Patient portal reminder for specialist practices:

Have you received your annual flu shot yet? There is still time to protect yourself and your loved ones from flu—and this season, it’s more important than ever. Visit vaccinefinder.org to find a vaccination location near you.

Patient portal reminder for PCP practices:

Have you received your annual flu shot yet? Flu vaccination can help prevent you and your loved ones from getting sick with flu. There’s still time to get vaccinated. Call our office at [PHONE NUMBER] to schedule your vaccine today!

Tailor and share our matte releases for essential workers and people with chronic conditions to help spread awareness around the importance of flu vaccination among these groups.

Adults with Chronic Conditions pdf icon[126 KB, 1 page]
Español pdf icon[130 KB, 2 pages]

Essential Workers pdf icon[145 KB, 1 page]
Español pdf icon[147 KB, 2 pages]

Distribute our radio PSA to help encourage essential workers to protect themselves and the communities they serve by getting their flu vaccine.

Flu PSA Message (10 seconds) media icon[MP3 – 173 KB]
Flu PSA Message (10 seconds)-Spanish media icon[MP3 – 176 KB]

Flu PSA Message (15 seconds) media icon[MP3 – 253 KB]
Flu PSA Message (15 seconds)-Spanish media icon[MP3 – 254 KB]

Flu PSA Message (30 seconds) media icon[MP3 – 488 KB]
Flu PSA Message (30 seconds)-Spanish media icon[MP3 – 486 KB]

Printable Files