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ONLINE TOOLKIT
Our Online Toolkit contains all of the information, ideas, and materials you will need to plan your own Heart Truth event.
This Toolkit is designed to help you bring women and heart disease to center stage in your community through The Heart Truth campaign and its Red Dress Collection.
The Heart Truth Online Toolkit is funded by the Office on Women's Health, DHHS.
Activity IdeasThese Activity Ideas can help you spread the word in your community.
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Background InformationLearn more about The Heart Truth campaign and how we are reaching out to women about the dangers of heart disease.
The Heart Truth: Campaign OverviewProvides an overview of The Heart Truth campaign and its Red Dress Collection, including campaign messages, components, and partner information. Go to the Campaign Showcase Presentation for more information.
The Red Dress: the National Symbol for Women and Heart Disease Awareness
Provides background information about The Heart Truth's Red Dress symbol.
The Heart Truth: Women and Heart DiseaseProvides an overview of heart disease among women including an explanation of risk factors and women's heart disease statistics.
The Heart Truth for Women: It's AgelessProvides information about how heart disease and its risk factors can affect women of every age.
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Promotional and Educational MaterialsUse these downloadable materials to conduct your activity.
The Healthy Heart Handbook for WomenThis updated edition of the popular The Healthy Heart Handbook for Women includes the most recent information on women's heart disease and practical suggestions for how to reduce the risk of developing it.
The Red Dress PinAs the national symbol for women and heart disease awareness, the pin serves as a red alert for women.
The Heart Truth for Women BrochureThe campaign brochure features women telling their own stories about heart disease and provides information about risk factors and a checklist of key questions to ask your doctor.
The Heart Truth for Women: A Speaker's KitThe Heart Truth for Women: A Speaker's Kit is easy to use and supplies all you need to hold a 1-hour session on heart disease—instructions, overheads, handouts, responses to likely questions, and a compelling video, which features women telling their own stories about how heart disease changed their lives.
Fact SheetsThese easy-to-read fact sheets give essential information women need to find out their risk of heart disease and take action to reduce it. Read them for your own information, or order multiple copies to share with women in your community and workplace.
The Heart Truth for Women: An Action PlanGives women the information they need to talk with their doctor about their risk of heart disease and provides an action plan.
When Delicious Meets Nutritious: Recipes for Heart HealthFeatures 10 mouth-watering recipes and lists practical tips and substitutions for creating heart-healthy versions of your favorite recipes.
The Heart Truth for Women: If You Have Heart DiseaseExplains what heart disease is, reviews screening tests, describes treatment options, lists heart attack warning signs and gives you the key steps for developing your own plan.
The Heart Truth for African American Women: An Action PlanProvides The Heart Truth facts and figures specific to African American women.
The Heart Truth for Latinas: An Action PlanProvides The Heart Truth facts and figures specific to Latinas.
Real Women Wear Red PosterFeatures real women who have heart disease and conveys the message that heart disease doesn't care what you wear—it's the #1 killer of American women.
Questions To Ask Your Doctor/What's Your Risk?A list of questions to ask your doctor and a quiz to find out your risk of heart attack.
Leading Causes of Death for American Women (2000)Two graphs illustrating the five leading causes of death among American women.
Print PSAsPrint PSAs featuring various images of the Red Dress that can be used in magazines, newsletters, and newspapers. Downloadable photos and graphics, including the print PSAs, are available in the Image Library.
The Heart Truth Printer-ready CD-ROMThis Printer-ready CD-ROM contains high-resolution files of The Heart Truth campaign materials that you can take to a professional printer. Materials include: handbook, brochures, fact sheets, public service announcements, posters, infographs, photography, and The Heart Truth logo.
- To order The Heart Truth Printer-ready CD-ROM, e-mail the NHLBI Health Information Network at nhlbiinfo@nhlbi.nih.gov or call 301-592-8573 (9 a.m.-5 p.m., EST, M-F).
Sample Media AlertCustomize this media alert, print it on your letterhead, and submit it to your local print, radio, and television media to promote your event.
Sample Media Pitch LetterCustomize this media pitch letter, print it on your letterhead, and submit it to your local television media outlets to request that they run a 3-part series on women and heart disease.
Sample Newsletter ArticleDistribute this article to local publications or organization's newsletters in your community. It is ready to be submitted—just send a hard copy or an electronic file of the article to the publisher. You may also consider adapting it to include information about your planned event.
Sample Partner Outreach LetterCommunity support and participation are a key part of successfully launching The Heart Truth campaign and promoting the Red Dress symbol in your area. You may use or adapt this sample letter to invite potential partners—health care organizations, civic groups, retail outlets, restaurants, and other businesses—to join you in raising awareness for women's risk of heart disease.
Sample Press ReleaseCustomize this press release, print it on your letterhead, and submit it to your local television, radio, and print media outlets to promote your event.
Sample ProclamationCustomize this sample letter to request that a local or State official issue a proclamation about women and heart disease as part of a local or statewide observance. Use the sample as a model to write your letter and proclamation—consider inserting local statistics and facts regarding women and heart disease to localize your proclamation.
Examples of national observances include: February—American Heart Month; May—National High Blood Pressure and American Stroke Month; and September—National Cholesterol Education Month. For a complete listing of national health observances go to www.healthfinder.gov/library/nho/nho.asp. For examples of community and local observances, view our online Activity Registry.
Ten Commandments for a Healthy HeartThese "10 Commandments" can be used to support a Red Dress Sunday/Sabbath event and may be posted in your weekly bulletin.
Talking Points for Red Dress Sunday/Sabbath
By hosting a Red Dress Sunday/Sabbath event, you can spread the word about heart disease to women in your faith community. Encourage women to wear red on Sunday/Sabbath and provide these talking points for clergy to share a message of health and hope. NHLBI also has several educational materials that can be given out at this service, such as The Healthy Heart Handbook for Women, Red Dress pin, fact sheets, brochure, and poster.
Text E-mail TemplatesUse these sample e-mails to send a message about the campaign to your organization's online network.
Campaign BannersUse these ready-made banners to link your organization's Web site to The Heart Truth pages on NHLBI's Web site.
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