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Privacy and Security Notice

This is an official U.S. government web site.

Notice: This is a U.S. Government Web Site
This is a World Wide Web site for official information about
[the name of command/activity]. It is provided as a public
service by [command/activity name and servicing command if
applicable]. The purpose is to provide information and news
about the [name of command/activity] to the general public.
All information on this site is public domain and may be
distributed or copied unless otherwise specified. Use of
appropriate byline/photo/image credits is requested.
Unauthorized attempts to upload information or change
information on this Web site are strictly prohibited and may
be punishable under the Computer Fraud and Abuse Act of 1986
and the National Information Infrastructure Protection Act.
For site security purposes and to ensure that this service
remains available to all users, this government computer
system employs software programs to monitor network traffic
to identify unauthorized attempts to upload or change
information, or otherwise cause damage.
Except for authorized law enforcement investigation and to
maintain required correspondence files, no other attempts are
made to identify individual users or their usage habits. Raw
data logs* are used to simply determine how many users are
accessing the site, which pages are the most popular, and,
Enclosure (2)
2
SECNAVINST 5720.47A
from time to time, from which top level domain users are
coming. This data is scheduled for regular destruction in
accordance with National Archives and Records Administration
guidelines.
The following, when appropriately tailored, may be used as a
notice for sites using session cookies.
Cookie Disclaimer. [name of command/activity] does not
use persistent cookies, i.e., tokens that pass information
back and forth from your machine to the server and remain
after you close your browser.
[name of command/activity] does use session cookies, i.e.,
tokens that remain active only until you close your browser,
in order to (make the site easier for you to use). No
database of information obtained from these cookies is kept
and when you close your browser, the cookie is deleted from
your computer.
[name of command/activity] uses cookies in the following
ways:
(Describe use, e.g., "to save you time in filling out forms," "to
maintain a relationship between the image and the correct link,
the program that displays the banners on the bottom of some of
our pages uses a session cookie.")
You can chose not to accept these cookies and still use the
site, but (you may need to enter the same information
repeatedly and clicking on the banners will not take you to
the correct page). The help information in your browser
software should provide you with instruction on how to
disable cookies.
* The words “Raw data logs” must be hyperlinked to a Web
page containing the following information:
NOTE: The information below should be tailored, if
necessary, to show an accurate example of the specific
information being collected.
Example: Information Collected from [name of
command/activity] for Statistical Purposes
Below is an example of the information collected based on
a standard request for a World Wide Web document:
136.205.11.176 - - [18/Jun/2001:11:24:03 -0500] "GET
/navpalib/ships/carriers/ HTTP/1.1" 200 2575
3 Enclosure (2)
SECNAVINST 5720.47A
136.205.11.176 — this is the host name (or IP address)
associated with the requester (you as the visitor). In
this case, the requester is coming from a Navy address.
Depending on the requester’s method of network connection,
the host name (or IP address) may or may not identify a
specific computer. Connections via many Internet Service
Providers assign different IP addresses for each session,
so the host name identifies only the ISP. The host name
(or IP address) will identify a specific computer if that
computer has a fixed IP address.
[18/Jun/2001:11:24:03 -0500] -- this is the date and time
of the request
/navpalib/ships/carriers/ HTTP/1.1 -- this is the
location of the requested file on the Navy’s Web site.
200 -- this is the status code - 200 is OK - the request
was filled
2575 -- this is the size of the requested file in bytes
Mozilla 3.0 -- this identifies the type of browser
software used to access the page, which indicates what
design parameters to use in constructing the pages
www.altavista.digital.com - this indicates the last site
the person visited, which indicates how people find the
Navy’s Web site.
A notice for use on non-publicly accessible Web sites is
contained in reference (a).
c. In accordance with reference (j), all DON Web publicly
accessible Web sites will provide accessibility to all U.S.
citizens, including persons with disabilities. This is not
intended to permit open public access to those sites behind any
security scheme, but those sites must be accessible to authorized
persons who also might have disabilities.
d. Command Web sites shall contain links to the following
sites:
(1) The Navy's official Web site at http://www.navy.mil
and/or the Marine Corps' official Web site at
http://www.usmc.mil.
(2) The parent command, or Immediate Superior In Command
(ISIC), home page where applicable.
(3) The Navy and/or Marine Corps recruiting sites at
http://www.navy.com and http://www.marines.com.
Enclosure (2) 4
SECNAVINST 5720.47A
(4) The Navy’s official Freedom of Information site at
http://foia.navy.mil/
3. Content
a. All information, graphics and photos posted on publicly
accessible DON Web Sites must be carefully reviewed to ensure
they meet the standards and requirements as published here,
including operational security (OPSEC) considerations.
b. Photography
(1) Photos may not be altered in any way. Standard
photographic practices of cropping, sizing, dodging, or burning
are not considered alteration. Reference (h) applies.
(2) All photos posted to any command Web site will also
be provided to the Navy Office of Information, Visual News
Service, at navyvisualnews@navy.mil. The Visual News Service is
the official release authority to the international and national
media.
c. In addition to requirements of reference (a), all DON Web
sites shall:
(1) be presented in a manner reflecting the
professionalism of the DON;
(2) comply with the Privacy and Freedom of Information
Acts, references (d) and (e).
(3) contain only “approved for release” general
information suitable for viewing by anyone any place in the
world, friend and foe alike.
(4) contain only those images which support the overall
mission of the Web site. Images with captioning will only have
caption information suitable for viewing by worldwide audience,
both internal and external. Images of personnel will not contain
personal information for individuals other than name, rank/rate,
and duty station.
(5) be current, accurate and factual, and reflect only
information for which the publishing command has release
authority.
d. Specific Web site restrictions include:
5 Enclosure (2)
SECNAVINST 5720.47A
(1) Web sites will not include classified material, “For
Official Use Only” information, proprietary information, or
information that could enable the recipient to infer this type of
information. This includes, but is not limited to, lessons
learned or maps with specific locations of sensitive units, ship
battle orders, threat condition profiles, etc., activities or
information relating to ongoing criminal investigations into
terrorist acts, force protection levels, specific force
protection measures being taken or number of personnel involved,
Plans of the Day, or Plans of the Month. When it is necessary to
gain release authority from a senior in the chain of command,
subordinate commands will submit material for clearance only
after it has been reviewed and necessary amendments made to the
fullest capability of the submitting command.
(2) Web sites will not identify family members of DON
personnel in any way, including in photos or photo captions,
except for the spouses of senior leadership who are participating
in public events such as ship namings, commissionings, etc., nor
will family member information be included in any biographies.
(3) Web sites must not include information for
specialized, internal audiences. Familygrams, internal news
service products and other information may be posted if they are
general, suitable for an external audience, and comply with
content restrictions of this instruction. Access to information
that is intended for a specialized internal audience should be
restricted using DOD-approved access control mechanisms.
(4) Web sites must not contain any written information or
display any logo indicating the Web site is best viewed with any
specific Web browser(s); or, that the Web site has been selected
as a recommended or featured site by any organization, or, point
to any particular search engines or recommend any commercial
software. Web sites developed and/or maintained by contractors
may not include the contractor’s name nor may they link to the
contractor's Web site.
(a) Web sites will not provide commercial software,
or links to commercial software except in those cases where the
software is unique and required for viewing documents provided
within the Web site’s purpose. An example is Adobe Acrobat
required to read Portable Document Files (.PDF) used for viewing
documents which must be presented in an unalterable form. In
these cases, only a text link directly to the vendors download
web page is permitted. There will be no use of corporate logos.
(5) Web sites will not display any logos or graphics for
events, issues, or commemorations unless that event, issue, or
commemoration is command-sponsored (i.e., a command event), or
Enclosure (2) 6
SECNAVINST 5720.47A
is approved by the Secretary of the Navy if that event, issue, or
commemoration is national in scope. Examples, but not all
inclusive, of approved events, issues, or commemorations that are
national in scope are Navy Birthday, POW/MIA Day, and Federal
secular holidays.
(6) Web sites shall not contain any material that is
copyrighted or under trademark without the permission of the
copyright or trademark holder. Further, the material must relate
directly to the command’s primary mission. Works prepared by DON
personnel as part of their official duties and posted to the
command Web site may not be copyrighted, nor may the Web site
itself be copyrighted.
(7) Web sites shall not display personnel lists, "roster
boards,” organizational charts, or command staff directories
which show individuals’ names, individuals’ phone numbers or
e-mail addresses which contain the individual’s name.
(a) General telephone numbers and non-personalized
e-mail addresses for commonly-requested resources, services, and
contacts, without individuals’ names, are acceptable.
(b) The names, telephone numbers and personalized,
official e-mail addresses of command/activity public affairs
personnel and/or those designated by the commander as command
spokespersons may be included in otherwise non-personalized
directories, etc.
(c) If deemed by the commander as a best business
practice, the Navy Personnel Command may post names and official
e-mail addresses of detailers. Naval Medical Centers and Naval
Hospitals may also post names and official e-mail addresses of
primary care providers and Patient Affairs representatives.
(d) Given that the academic environment has
professional requirements for maintenance of academic standing,
the professional academic staff of Navy institutions of higher
education (the Naval Academy, Naval Postgraduate School, and
Naval War College), but not the support staff, may be identified
by name, specialty, etc., as required to maintain academic
standing. Additionally it is apparent that, in an academic
institution, the faculty by reputation/academic standing or by
nature of their positions may interact with the public as part of
the process of recruiting students, and thus some identifying
information is appropriate. However, such information should
include only professional information, not information on their
families, place of birth, hobbies, etc., not related to their
academic credentials.
7 Enclosure (2)
SECNAVINST 5720.47A
1. Photos will remain restricted to the
institutions senior leadership and will not extend to department
heads nor faculty.
2. For support staff and other departments,
contact information will only be generic, e.g., Admissions
Office, phone XXXX, e-mail: Admissions@command.navy.mil and
contain no personal information.
(8) Biographies. The biographies of flag officers,
commanders, commanding officers, officers in command, executive
officers or deputies, the civilian equivalents of those officers
just listed, and command master chief petty officers or Marine
Corps master gunnery sergeants or sergeants major may be posted
to command/activity Web sites. However, biographies published on
publicly accessible Web sites will not include date of birth,
current residential location, nor any information regarding
family members.
(a) Naval Medical Centers and Naval Hospitals may
also post names, portraits and official e-mail addresses of
primary care managers, i.e., those who see patients. In each
case, the portraits, head and shoulders, may not be larger than
200 pixels in width.
(b) Because of the unique community relations nature
of the mission of the U.S. Navy Flight Demonstration Squadron, of
the U.S. Navy Band and its component units, and Fleet bands,
portraits and biographies of command/unit members are permitted,
providing such biographies are in compliance with other sections
of this instruction. In each case, the portraits, head and
shoulders, may not be larger that 200 pixels in width.
(9) Links. In order to avoid the appearance of official
endorsement, Web sites will not link to non-government,
commercial-entity sites except as follows:
(a) The U.S. Navy and U.S. Marine Corps official Web
sites (http://www.navy.mil and http://www.usmc.mil) may link to
Federally-chartered, military-related organizations. Commands
desiring to link to military-related organizations’ Web sites
will do so only by linking to the appropriate pages on the U.S.
Navy or U.S. Marine Corps official Web sites.
(b) Links to appropriate private sector non-
commercial sites by the Bureau of Medicine or by the Chief of
Chaplains may be made for purposes of additional educational
resources, provided those links support the command’s core
mission and avoid the appearance of official endorsement.
Enclosure (2) 8
SECNAVINST 5720.47A
(c) As part of the command's family support function,
Web sites of bases, air stations, or equivalent commands may link
to local Chambers of Commerce (or overseas equivalents) and local
government agencies. Tenant commands will link to the base Web
site to provide access to these external links. Links made to
provide weather services may made only be to the appropriate Navy
Meteorology and Oceanography Center or to the National Weather
Service of the National Oceanographic and Atmospheric
Administration (NOAA).
(d) Links will not be made to the home pages of Web
sites of private sector news media, magazines, publishers, or
radio or television stations. Navy Web sites may, however, list
those entities under a heading of media serving the local
community, and may link to specific news stories about the DON
and/or U.S. joint military operations.
(e) Echelon 2 acquisition commands may link to Web
pages of partners in industry provided those Web pages pertain
solely and directly to a command program and those links do not
constitute nor appear to constitute an endorsement of that
partner and/or its products or services. Links may not be made
to the partner’s main corporate Web site.
(f) Publicly accessible Web sites shall not provide
links to content beyond the established access point to
restricted sites, so as to not reveal the internal structure.
(10) Web sites using frames will not link to any external
content within the window of a frame nor will any Web site
prohibit -- through the use of coding -- the visitor to return to
a previously visited Web site (i.e., curtailing the use of the
“back” button on the browser).
(11) No materials or services may be advertised for
sale or sold via a command Web site. This includes command
memorabilia, ball caps, etc.
(12) Non-appropriated Fund Activities. Morale,
Welfare, and Recreation (MWR) activities are an integral part
of nearly every DON command/activities and therefore should
have a presence on the command’s Web site. This presence
shall only contain general information regarding the command
MWR program such as patron eligibility, services offered,
location of offices, telephone numbers, and hours of
operation. Commercial sponsorship or advertisements shall
not be displayed on publicly accessible MWR Web pages.
(13) Information from other military Web sites will
not be duplicated but may be referenced or otherwise linked.
9 Enclosure (2)
SECNAVINST 5720.47A
4. Exceptions
a. Educational mission. In instances where the mission of
the command includes an educational mission, and where
unclassified dissertations or professional papers may be
published to the Web for the purpose of peer review, the
following disclaimer for exchange of professional information and
ideas among scientists, physicians, or educators, must be
displayed:
"Material contained herein is made available for the
purpose of peer review and discussion and does not
necessarily reflect the views of the Department of the
Navy or the Department of Defense."
b. Recruiting mission. Navy and Marine Corps Recruiting Web
sites reside on “.com” domains. These sites may establish
procedures for posting and collecting information which differ
from all other DON commands/activities, to include advertising
their sites on commercial employment opportunity sites.
Exceptions to reference (a) must be coordinated through the chain
of command as delineated here and in accordance with reference
(a).
5. Interactivity. Department of the Navy commands/activities
may maintain interactive Web sites to the extent that they allow
visitors the ability to query the command via electronic mail (e-
mail). Commands/activities are cautioned that establishing and
maintaining this interactivity can be extremely labor-intensive.
Unmoderated news groups, bulletin boards, or any other
unrestricted access posting services are prohibited.
a. Public queries for information should be linked/directed
to the site web manager or public affairs office. Queries should
be handled consistent with other written requests for
information. Responses shall discuss only those issues within
the command’s cognizance and shall not violate the release of
information provisions of references (e) through (g).
b. Commands may link to the U.S. Navy’s “Frequently Asked
Questions” page on the official U.S. Navy Web site at
http://www.navy.mil. Questions concerning the U.S. Navy or the
U.S. Marine Corps as a whole shall also be directed to
http://www.navy.mil or http://www.usmc.mil as appropriate.
c. Commands should consider the technical capabilities and
needs of their respective audiences when developing the command's
Web site. The Information Technology Standards Guide (ITSG)
Enclosure (2) 10
SECNAVINST 5720.47A
available at http://www.don-imit.navy.mil/ provides guidance for
developing a user-friendly Web site.
d. Command Web sites shall not collect any personal data
(name, address, phone number, etc.) about a visitor. Network
identification and Internet protocol addresses are not considered
personal data. The use of persistent cookies is prohibited on
publicly accessible Web sites unless all of the following four
conditions are met:
(1) The site provides clear and conspicuous notice of the
use of cookies and a description of the safeguards for handling
the information collected from the cookies,
(2) There is a compelling need to gather the data on the
site,
(3) Appropriate and publicly disclosed privacy safeguards
exist for handling any information derived from the cookies; and
(4) The Secretary of Defense personally approves the use
of persistent cookies. Requests for approval to use persistent
cookies on public Web sites should be submitted to DON CIO at
least 90 days prior to operational requirement date, via the
appropriate chain of command. The request shall describe the
need and the safeguards to be used to protect data, provide an
explanation of why other technical approaches are inadequate, and
include a copy of the privacy advisory proposed for use.
e. Web Bugs (i.e. tiny and/or invisible graphics on Web
pages linked to third-party advertising, marketing, or
eavesdropping entities or the like) and other automated means of
collecting personally-identifying information without the express
permission of the user requires the same approvals as described
in paragraph 5d (above).
f. Surveys. The Paperwork Reduction Act of 1995 (PRA)
(reference (k)) requires that the collection of information from
the public be approved by the Office of Management and Budget
(OMB) under certain circumstances.
(1) In accordance with reference (l), surveys requesting
identical information from 10 or more members of the public,
including DoD/DON contractors, must be approved by OMB. Approval
must be obtained for surveys using check box, radio button, or
text form fields. Commands requesting approval from OMB must
submit an official letter via the appropriate chain of command to
the Office of Management and Budget and must include
justification for the proposed survey.
11 Enclosure (2)
SECNAVINST 5720.47A
(2) An open-ended offer for visitors to provide comments
via a feedback mailto to the web manager does not require OMB
approval. However, a clear statement as to the use of this
information and to how long it may be retained must be
incorporated in the privacy and security notice with a link to
that notice.
Enclosure (2) 12
Notice: This is a U.S. Government Web Site
This is a World Wide Web site for official information about
[the name of command/activity]. It is provided as a public
service by [command/activity name and servicing command if
applicable]. The purpose is to provide information and news
about the [name of command/activity] to the general public.
All information on this site is public domain and may be
distributed or copied unless otherwise specified. Use of
appropriate byline/photo/image credits is requested.
Unauthorized attempts to upload information or change
information on this Web site are strictly prohibited and may
be punishable under the Computer Fraud and Abuse Act of 1986
and the National Information Infrastructure Protection Act.
For site security purposes and to ensure that this service
remains available to all users, this government computer
system employs software programs to monitor network traffic
to identify unauthorized attempts to upload or change
information, or otherwise cause damage.
Except for authorized law enforcement investigation and to
maintain required correspondence files, no other attempts are
made to identify individual users or their usage habits. Raw
data logs* are used to simply determine how many users are
accessing the site, which pages are the most popular, and,
Enclosure (2)
2
SECNAVINST 5720.47A
from time to time, from which top level domain users are
coming. This data is scheduled for regular destruction in
accordance with National Archives and Records Administration
guidelines.
The following, when appropriately tailored, may be used as a
notice for sites using session cookies.
Cookie Disclaimer. [name of command/activity] does not
use persistent cookies, i.e., tokens that pass information
back and forth from your machine to the server and remain
after you close your browser.
[name of command/activity] does use session cookies, i.e.,
tokens that remain active only until you close your browser,
in order to (make the site easier for you to use). No
database of information obtained from these cookies is kept
and when you close your browser, the cookie is deleted from
your computer.
[name of command/activity] uses cookies in the following
ways:
(Describe use, e.g., "to save you time in filling out forms," "to
maintain a relationship between the image and the correct link,
the program that displays the banners on the bottom of some of
our pages uses a session cookie.")
You can chose not to accept these cookies and still use the
site, but (you may need to enter the same information
repeatedly and clicking on the banners will not take you to
the correct page). The help information in your browser
software should provide you with instruction on how to
disable cookies.
* The words “Raw data logs” must be hyperlinked to a Web
page containing the following information:
NOTE: The information below should be tailored, if
necessary, to show an accurate example of the specific
information being collected.
Example: Information Collected from [name of
command/activity] for Statistical Purposes
Below is an example of the information collected based on
a standard request for a World Wide Web document:
136.205.11.176 - - [18/Jun/2001:11:24:03 -0500] "GET
/navpalib/ships/carriers/ HTTP/1.1" 200 2575
3 Enclosure (2)
SECNAVINST 5720.47A
136.205.11.176 — this is the host name (or IP address)
associated with the requester (you as the visitor). In
this case, the requester is coming from a Navy address.
Depending on the requester’s method of network connection,
the host name (or IP address) may or may not identify a
specific computer. Connections via many Internet Service
Providers assign different IP addresses for each session,
so the host name identifies only the ISP. The host name
(or IP address) will identify a specific computer if that
computer has a fixed IP address.
[18/Jun/2001:11:24:03 -0500] -- this is the date and time
of the request
/navpalib/ships/carriers/ HTTP/1.1 -- this is the
location of the requested file on the Navy’s Web site.
200 -- this is the status code - 200 is OK - the request
was filled
2575 -- this is the size of the requested file in bytes
Mozilla 3.0 -- this identifies the type of browser
software used to access the page, which indicates what
design parameters to use in constructing the pages
www.altavista.digital.com - this indicates the last site
the person visited, which indicates how people find the
Navy’s Web site.
A notice for use on non-publicly accessible Web sites is
contained in reference (a).
c. In accordance with reference (j), all DON Web publicly
accessible Web sites will provide accessibility to all U.S.
citizens, including persons with disabilities. This is not
intended to permit open public access to those sites behind any
security scheme, but those sites must be accessible to authorized
persons who also might have disabilities.
d. Command Web sites shall contain links to the following
sites:
(1) The Navy's official Web site at http://www.navy.mil
and/or the Marine Corps' official Web site at
http://www.usmc.mil.
(2) The parent command, or Immediate Superior In Command
(ISIC), home page where applicable.
(3) The Navy and/or Marine Corps recruiting sites at
http://www.navy.com and http://www.marines.com.
Enclosure (2) 4
SECNAVINST 5720.47A
(4) The Navy’s official Freedom of Information site at
http://foia.navy.mil/
3. Content
a. All information, graphics and photos posted on publicly
accessible DON Web Sites must be carefully reviewed to ensure
they meet the standards and requirements as published here,
including operational security (OPSEC) considerations.
b. Photography
(1) Photos may not be altered in any way. Standard
photographic practices of cropping, sizing, dodging, or burning
are not considered alteration. Reference (h) applies.
(2) All photos posted to any command Web site will also
be provided to the Navy Office of Information, Visual News
Service, at navyvisualnews@navy.mil. The Visual News Service is
the official release authority to the international and national
media.
c. In addition to requirements of reference (a), all DON Web
sites shall:
(1) be presented in a manner reflecting the
professionalism of the DON;
(2) comply with the Privacy and Freedom of Information
Acts, references (d) and (e).
(3) contain only “approved for release” general
information suitable for viewing by anyone any place in the
world, friend and foe alike.
(4) contain only those images which support the overall
mission of the Web site. Images with captioning will only have
caption information suitable for viewing by worldwide audience,
both internal and external. Images of personnel will not contain
personal information for individuals other than name, rank/rate,
and duty station.
(5) be current, accurate and factual, and reflect only
information for which the publishing command has release
authority.
d. Specific Web site restrictions include:
5 Enclosure (2)
SECNAVINST 5720.47A
(1) Web sites will not include classified material, “For
Official Use Only” information, proprietary information, or
information that could enable the recipient to infer this type of
information. This includes, but is not limited to, lessons
learned or maps with specific locations of sensitive units, ship
battle orders, threat condition profiles, etc., activities or
information relating to ongoing criminal investigations into
terrorist acts, force protection levels, specific force
protection measures being taken or number of personnel involved,
Plans of the Day, or Plans of the Month. When it is necessary to
gain release authority from a senior in the chain of command,
subordinate commands will submit material for clearance only
after it has been reviewed and necessary amendments made to the
fullest capability of the submitting command.
(2) Web sites will not identify family members of DON
personnel in any way, including in photos or photo captions,
except for the spouses of senior leadership who are participating
in public events such as ship namings, commissionings, etc., nor
will family member information be included in any biographies.
(3) Web sites must not include information for
specialized, internal audiences. Familygrams, internal news
service products and other information may be posted if they are
general, suitable for an external audience, and comply with
content restrictions of this instruction. Access to information
that is intended for a specialized internal audience should be
restricted using DOD-approved access control mechanisms.
(4) Web sites must not contain any written information or
display any logo indicating the Web site is best viewed with any
specific Web browser(s); or, that the Web site has been selected
as a recommended or featured site by any organization, or, point
to any particular search engines or recommend any commercial
software. Web sites developed and/or maintained by contractors
may not include the contractor’s name nor may they link to the
contractor's Web site.
(a) Web sites will not provide commercial software,
or links to commercial software except in those cases where the
software is unique and required for viewing documents provided
within the Web site’s purpose. An example is Adobe Acrobat
required to read Portable Document Files (.PDF) used for viewing
documents which must be presented in an unalterable form. In
these cases, only a text link directly to the vendors download
web page is permitted. There will be no use of corporate logos.
(5) Web sites will not display any logos or graphics for
events, issues, or commemorations unless that event, issue, or
commemoration is command-sponsored (i.e., a command event), or
Enclosure (2) 6
SECNAVINST 5720.47A
is approved by the Secretary of the Navy if that event, issue, or
commemoration is national in scope. Examples, but not all
inclusive, of approved events, issues, or commemorations that are
national in scope are Navy Birthday, POW/MIA Day, and Federal
secular holidays.
(6) Web sites shall not contain any material that is
copyrighted or under trademark without the permission of the
copyright or trademark holder. Further, the material must relate
directly to the command’s primary mission. Works prepared by DON
personnel as part of their official duties and posted to the
command Web site may not be copyrighted, nor may the Web site
itself be copyrighted.
(7) Web sites shall not display personnel lists, "roster
boards,” organizational charts, or command staff directories
which show individuals’ names, individuals’ phone numbers or
e-mail addresses which contain the individual’s name.
(a) General telephone numbers and non-personalized
e-mail addresses for commonly-requested resources, services, and
contacts, without individuals’ names, are acceptable.
(b) The names, telephone numbers and personalized,
official e-mail addresses of command/activity public affairs
personnel and/or those designated by the commander as command
spokespersons may be included in otherwise non-personalized
directories, etc.
(c) If deemed by the commander as a best business
practice, the Navy Personnel Command may post names and official
e-mail addresses of detailers. Naval Medical Centers and Naval
Hospitals may also post names and official e-mail addresses of
primary care providers and Patient Affairs representatives.
(d) Given that the academic environment has
professional requirements for maintenance of academic standing,
the professional academic staff of Navy institutions of higher
education (the Naval Academy, Naval Postgraduate School, and
Naval War College), but not the support staff, may be identified
by name, specialty, etc., as required to maintain academic
standing. Additionally it is apparent that, in an academic
institution, the faculty by reputation/academic standing or by
nature of their positions may interact with the public as part of
the process of recruiting students, and thus some identifying
information is appropriate. However, such information should
include only professional information, not information on their
families, place of birth, hobbies, etc., not related to their
academic credentials.
7 Enclosure (2)
SECNAVINST 5720.47A
1. Photos will remain restricted to the
institutions senior leadership and will not extend to department
heads nor faculty.
2. For support staff and other departments,
contact information will only be generic, e.g., Admissions
Office, phone XXXX, e-mail: Admissions@command.navy.mil and
contain no personal information.
(8) Biographies. The biographies of flag officers,
commanders, commanding officers, officers in command, executive
officers or deputies, the civilian equivalents of those officers
just listed, and command master chief petty officers or Marine
Corps master gunnery sergeants or sergeants major may be posted
to command/activity Web sites. However, biographies published on
publicly accessible Web sites will not include date of birth,
current residential location, nor any information regarding
family members.
(a) Naval Medical Centers and Naval Hospitals may
also post names, portraits and official e-mail addresses of
primary care managers, i.e., those who see patients. In each
case, the portraits, head and shoulders, may not be larger than
200 pixels in width.
(b) Because of the unique community relations nature
of the mission of the U.S. Navy Flight Demonstration Squadron, of
the U.S. Navy Band and its component units, and Fleet bands,
portraits and biographies of command/unit members are permitted,
providing such biographies are in compliance with other sections
of this instruction. In each case, the portraits, head and
shoulders, may not be larger that 200 pixels in width.
(9) Links. In order to avoid the appearance of official
endorsement, Web sites will not link to non-government,
commercial-entity sites except as follows:
(a) The U.S. Navy and U.S. Marine Corps official Web
sites (http://www.navy.mil and http://www.usmc.mil) may link to
Federally-chartered, military-related organizations. Commands
desiring to link to military-related organizations’ Web sites
will do so only by linking to the appropriate pages on the U.S.
Navy or U.S. Marine Corps official Web sites.
(b) Links to appropriate private sector non-
commercial sites by the Bureau of Medicine or by the Chief of
Chaplains may be made for purposes of additional educational
resources, provided those links support the command’s core
mission and avoid the appearance of official endorsement.
Enclosure (2) 8
SECNAVINST 5720.47A
(c) As part of the command's family support function,
Web sites of bases, air stations, or equivalent commands may link
to local Chambers of Commerce (or overseas equivalents) and local
government agencies. Tenant commands will link to the base Web
site to provide access to these external links. Links made to
provide weather services may made only be to the appropriate Navy
Meteorology and Oceanography Center or to the National Weather
Service of the National Oceanographic and Atmospheric
Administration (NOAA).
(d) Links will not be made to the home pages of Web
sites of private sector news media, magazines, publishers, or
radio or television stations. Navy Web sites may, however, list
those entities under a heading of media serving the local
community, and may link to specific news stories about the DON
and/or U.S. joint military operations.
(e) Echelon 2 acquisition commands may link to Web
pages of partners in industry provided those Web pages pertain
solely and directly to a command program and those links do not
constitute nor appear to constitute an endorsement of that
partner and/or its products or services. Links may not be made
to the partner’s main corporate Web site.
(f) Publicly accessible Web sites shall not provide
links to content beyond the established access point to
restricted sites, so as to not reveal the internal structure.
(10) Web sites using frames will not link to any external
content within the window of a frame nor will any Web site
prohibit -- through the use of coding -- the visitor to return to
a previously visited Web site (i.e., curtailing the use of the
“back” button on the browser).
(11) No materials or services may be advertised for
sale or sold via a command Web site. This includes command
memorabilia, ball caps, etc.
(12) Non-appropriated Fund Activities. Morale,
Welfare, and Recreation (MWR) activities are an integral part
of nearly every DON command/activities and therefore should
have a presence on the command’s Web site. This presence
shall only contain general information regarding the command
MWR program such as patron eligibility, services offered,
location of offices, telephone numbers, and hours of
operation. Commercial sponsorship or advertisements shall
not be displayed on publicly accessible MWR Web pages.
(13) Information from other military Web sites will
not be duplicated but may be referenced or otherwise linked.
9 Enclosure (2)
SECNAVINST 5720.47A
4. Exceptions
a. Educational mission. In instances where the mission of
the command includes an educational mission, and where
unclassified dissertations or professional papers may be
published to the Web for the purpose of peer review, the
following disclaimer for exchange of professional information and
ideas among scientists, physicians, or educators, must be
displayed:
"Material contained herein is made available for the
purpose of peer review and discussion and does not
necessarily reflect the views of the Department of the
Navy or the Department of Defense."
b. Recruiting mission. Navy and Marine Corps Recruiting Web
sites reside on “.com” domains. These sites may establish
procedures for posting and collecting information which differ
from all other DON commands/activities, to include advertising
their sites on commercial employment opportunity sites.
Exceptions to reference (a) must be coordinated through the chain
of command as delineated here and in accordance with reference
(a).
5. Interactivity. Department of the Navy commands/activities
may maintain interactive Web sites to the extent that they allow
visitors the ability to query the command via electronic mail (e-
mail). Commands/activities are cautioned that establishing and
maintaining this interactivity can be extremely labor-intensive.
Unmoderated news groups, bulletin boards, or any other
unrestricted access posting services are prohibited.
a. Public queries for information should be linked/directed
to the site web manager or public affairs office. Queries should
be handled consistent with other written requests for
information. Responses shall discuss only those issues within
the command’s cognizance and shall not violate the release of
information provisions of references (e) through (g).
b. Commands may link to the U.S. Navy’s “Frequently Asked
Questions” page on the official U.S. Navy Web site at
http://www.navy.mil. Questions concerning the U.S. Navy or the
U.S. Marine Corps as a whole shall also be directed to
http://www.navy.mil or http://www.usmc.mil as appropriate.
c. Commands should consider the technical capabilities and
needs of their respective audiences when developing the command's
Web site. The Information Technology Standards Guide (ITSG)
Enclosure (2) 10
SECNAVINST 5720.47A
available at http://www.don-imit.navy.mil/ provides guidance for
developing a user-friendly Web site.
d. Command Web sites shall not collect any personal data
(name, address, phone number, etc.) about a visitor. Network
identification and Internet protocol addresses are not considered
personal data. The use of persistent cookies is prohibited on
publicly accessible Web sites unless all of the following four
conditions are met:
(1) The site provides clear and conspicuous notice of the
use of cookies and a description of the safeguards for handling
the information collected from the cookies,
(2) There is a compelling need to gather the data on the
site,
(3) Appropriate and publicly disclosed privacy safeguards
exist for handling any information derived from the cookies; and
(4) The Secretary of Defense personally approves the use
of persistent cookies. Requests for approval to use persistent
cookies on public Web sites should be submitted to DON CIO at
least 90 days prior to operational requirement date, via the
appropriate chain of command. The request shall describe the
need and the safeguards to be used to protect data, provide an
explanation of why other technical approaches are inadequate, and
include a copy of the privacy advisory proposed for use.
e. Web Bugs (i.e. tiny and/or invisible graphics on Web
pages linked to third-party advertising, marketing, or
eavesdropping entities or the like) and other automated means of
collecting personally-identifying information without the express
permission of the user requires the same approvals as described
in paragraph 5d (above).
f. Surveys. The Paperwork Reduction Act of 1995 (PRA)
(reference (k)) requires that the collection of information from
the public be approved by the Office of Management and Budget
(OMB) under certain circumstances.
(1) In accordance with reference (l), surveys requesting
identical information from 10 or more members of the public,
including DoD/DON contractors, must be approved by OMB. Approval
must be obtained for surveys using check box, radio button, or
text form fields. Commands requesting approval from OMB must
submit an official letter via the appropriate chain of command to
the Office of Management and Budget and must include
justification for the proposed survey.
11 Enclosure (2)
SECNAVINST 5720.47A
(2) An open-ended offer for visitors to provide comments
via a feedback mailto to the web manager does not require OMB
approval. However, a clear statement as to the use of this
information and to how long it may be retained must be
incorporated in the privacy and security notice with a link to
that notice.
Enclosure (2) 12

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