It All Adds Up partners with national mall chain

Last year DOT and EPA began looking for opportunities to forge national partnerships that would spread the It All Adds Up to Cleaner Air messages and support the efforts of Community Partners around the country. Earlier this year, they successfully formed a partnership with the Mills Corporation, which owns 14 mega malls around the country.

Since January, Mills has been running the It All Adds Up television ads on Mills TV, the closed-circuit television systems within their malls, free of charge. Mills TV reaches an annual audience of more than 220 million consumers. This is an excellent opportunity to promote clean air and responsible transportation choices to a national audience.

The trip chaining and maintenance ads have run, and since October 1, the alternate choices ad has been playing to coincide with the fall messages.

The Mills locations participating in the partnership are:

Arizona Mills – Tempe, AZ
Arundel Mills – Hanover, MD
Colorado Mills – Denver, CO
Concord Mills – Concord, NC
Discover Mills – Atlanta, GA
Franklin Mills – Philadelphia, PA
Grapevine Mills – Dallas, TX
Katy Mills – Houston, TX
Gurnee Mills – Chicago, IL
Opry Mills – Nashville, TN
Ontario Mills – Ontario, CA
Potomac Mills – Washington, DC
Sawgrass Mills – Ft. Lauderdale, FL
St. Louis Mills – St. Louis, MO

For more information about It All Adds Up’s partnership with the Mills Corporation, please contact us. We have “10 Simple Steps to Improving Air Quality” flyers and a limited number of fall fact sheets on white cover stock to help you leverage this opportunity. Just let us know how many you need.