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John
P. Burke
of Waterloo, Wisconsin – Mr. Burke was appointed President of Trek
Bicycle Corporation, the world-leading manufacturer of premium bicycles,
in 1997 after starting with the company as a Field Sales Representative
in 1984. He also serves as President of the Bikes Belong Coalition,
an organization founded by leaders within the bicycle industry with
the mission of "putting more people on bikes more often."
Mr. Burke received his B.S. in Business Administration from Boston
University. An avid runner, golfer and tennis player, Mr.
Burke also coaches elementary school basketball and participates
in the Boys and Girls Club mentoring program.
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