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Meta Tags
In the absence of other information, the search engine will index all the words
in a document except for comments, and will use the first few words as a
summary to describe your page in the search results.
You can use the HTML meta tag to specify the summary text that will
appear in a search results list and to control if and how your page is
indexed by the search engine. The meta tags must be placed within the HEAD
portion of your web page. Do not use any HTML tags within the meta tag
itself.
The DESCRIPTION and KEYWORDS Meta Tags
Suppose your page contains:
<meta name="description" content="XSoft specializes in
software products that help organizations improve how they create and
use documents.">
<meta name="keywords" content="document management
Xerox">
The search engine will do two things with these tags:
- It will index both fields as words, so a search on either
XSoft or "document
management" will match.
- It will show the "description" with the search results.
Instead of showing the first few of lines of the page as the summary, it
would be listed as follows:
- XSoft Home Page
- XSoft specializes in software products
that help organizations improve how they create and use documents.
http://www.xsoft.com/
Note that the description and keywords meta tags should not contain any
HTML formatting information.
Defining Search Fields with HTML Meta Tags
You can define your own search fields with HTML meta tags. These fields
can be searched using The search engine's field
syntax.
Suppose your page contains:
<meta name="author" content="Mark
Twain">
The search engine will index this page so the that it can be found with any of
the queries:
- author:Twain
- author:"Mark Twain"
- author:"mark twain"
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