Steps Webcast Script, May 19, 2004
Back to Cooperative Agreements
Slide # Voice |
Visual | Audio |
1. Shisler |
Steps logo Webcast Steps RFA 1-3pm ET May 19, 2004 |
[This slide and
music should come up about 12:45 for people to sign on early]
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2. |
Webcast Steps RFA Jessica Shisler |
Hello and welcome to this special Webcast to discuss the 2004 "Steps To A HealthierUS" RFA. I’m Jessica Shisler, the Steps communications and policy lead of the Steps Program Office at CDC. I’ll be moderating this discussion |
3. |
Presenters Stephanie Zaza Mary Vernon-Smiley Goldie MacDonald Dalton Paxman |
which will include
Stephanie Zaza, the director of the Steps Program Office; Mary Vernon-Smiley, senior program consultant on the CDC Steps team; and Goldie MacDonald, evaluation lead for the Steps program. Also joining in the discussion will be Dalton Paxman, the administrator of Public Health Region III, who will provide some insight into how the HHS regional offices can help you with your planning and implementation of Steps programs. |
4. |
[scanned shot of the PDF RFA, zoomed to title area.] |
Most of today’s
discussion is going to focus directly on the RFA, which is sometimes called
the program announcement. You should have a copy of that with you during the
Webcast. We assume that you’ve all read the RFA, so we won’t go through it
line-by-line. We’ll just attend to some of the most important aspects of the
announcement and provide further explanation to some requirements that we’ve
received questions on before.
For those of you who developed applications in 2003, this will look pretty familiar. There are a few important changes this year, and we’ll point those out as we go along. We hope this Webcast will be helpful to you in developing your applications. However, it will not cover all the details and requirements of the RFA. Only a careful reading of the program announcement as posted in the Federal Register can do that.
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5. |
Questions:
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We won’t be able to
take questions by phone today. However, you will be able to send us
questions at any time during the Webcast by typing your questions into the
question box that appears on your computer screen. After you click "send,"
your question will be seen by us here at CDC.
If you’ve used the question box before, this time it will ask you to edit or change a question. When you do that, we will have both your earlier question and the new one. Be sure to include your e-mail address if you want to be sure to get an answer. |
6. |
Questions?
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If you don’t have access to the Webcast question box, send us your questions in an e-mail to StepsInfo@cdc.gov. We’ll pause to answer questions several times during the discussion, and then for a longer time at the end. We’ll try to answer as many questions as possible during the Webcast.
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7. |
After the Webcast: FAQs: www.HealthierUS.gov
Questions: StepsInfo@cdc.gov |
After the Webcast, the
most common questions and their answers will be posted in an FAQ list on our
Website, www.HealthierUS.gov.
If you have questions about the RFA after the live Webcast is finished, please send them via e-mail to StepsInfo@cdc.gov. |
8. |
Steps 2004 RFA Stephanie Zaza |
Now I’m going to turn
the discussion over to Stephanie Zaza, the CDC Steps program office lead, to
talk about the purpose and background of the Steps program and the
eligibility criteria.
Stephanie? |
9. Zaza |
Steps is: |
Thanks, Jessica. We’re
glad to have this opportunity to highlight some of the essential elements of
the program announcement and to clarify some others.
First, let me stress that this funding initiative is truly a cooperative agreement. By that, I mean that the success of the program will rely on our working together to utilize the strengths we all bring to the table. You understand your communities -– the needs, culture, and resources available –- and how to work within that environment. H-H-S will provide technical assistance and overall evaluation coordination. Your fellow grantees will provide a sounding board for ideas, advise you about their past experiences, and work with you to develop common indicators to measure progress.
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10. |
Steps is: |
Second, in Steps, we have chosen not to fund separate programs for specific diseases or risk factors. Instead, we are promoting an integrated approach to prevention. We believe that this integration will produce results greater than the sum of its individual interventions. We believe it will break down barriers between layers of government, categories and disciplines in public health, and groups within communities that are all focused on the well-being of its citizens. |
11. |
Purpose
|
The purpose of the Steps program is stated clearly at the beginning of the RFA, on page 25802, at the bottom of the left column. The last 2 paragraphs of that section state that your interventions are to target diabetes, obesity, and asthma and their associated risk factors of poor nutrition, physical inactivity, and tobacco use. These are all core program components which must be addressed. All six of them.
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12. |
Background
|
The Background section
of the RFA goes further into the need to focus on the targeted diseases and
risk factors.
Strategies to strengthen health care access and quality are encouraged in this section, and some ways of doing that are mentioned. However, it notes that "payment for health care services is not allowed under this program announcement. |
13. |
Background 2003 Project descriptions at www.HealthierUS.gov |
The section closes by
noting that in September 2003 we funded 4 states, 1 Native American Tribal
Council, and 7 urban communities. Descriptions of the programs they proposed
can be found on our website, www.HealthierUS.gov. You might want to look at
them to get an idea of the range of activities and partnerships that were
proposed in last year’s applications. The next section in the RFA is entitled "Activities," but let’s come back to that later. |
14. |
III Eligibility Information | Right now, I want to
move to the section labeled by Roman numeral 3, "Eligibility Information."
It’s on page 25808 of the RFA, in the left hand column. The first thing to note here is the first sentence. This is a change from last year’s RFA. I’ll read it: "If your application is incomplete or non-responsive to the requirements
listed in this section, it will not be entered into the review process." As we go through this section I’ll highlight what those requirements are, and then we’ll break to respond to your questions. Admittedly, the eligibility criteria for the Steps program are complex and I’d like to clarify them for you now. There are three categories of applicants: Large cities/Urban areas; Tribal entities; and State coordinated small cities/rural communities. |
15. |
Large Cities/ [pic of map with outline of community] |
First, large cities or
urban communities can apply for funds under this announcement. For the
purposes of the Steps program, large cities/urban communities are defined as
geographically contiguous areas with a population of more than 400,000
people.
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16. |
Large Cities/ [map as above, with intervention area outlined] |
The actual intervention area within the city or urban community must also be a geographically contiguous area and must include a minimum of 150,000 residents but no more than 500,000 residents. In other words, although the city or urban community must have 400,000 residents to be eligible, you can select a smaller intervention area within the city to focus your efforts on. Of course, you could also target the entire community, as long as it does not exceed 500,000 residents. | |
17. |
Lead
Agency/Fiscal Agent |
The mayor or county
executive who presides over this contiguous area must designate an agency to
serve as programmatic lead and fiscal agent for the cooperative agreement.
In many cases, the local city or county health department will be the lead
agency for the Steps project. In others, a bona fide agent of the health
department may take the lead for the application and program implementation.
A bona fide agent is an organization that, with the approval of the mayor,
will function on behalf of the local health department.
A bona fide agent might be named if, for example, there is no local health department in the community. Or if the local health department does not have sufficient staff or capacity to manage a project of this size. Whatever the reason, the lead organization should ensure that a representatives from a public health agency is a part of the project planning and leadership team. |
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18. |
Tribal
Applicants --Serve more than 10,000 --Need not be contiguous |
Second, federally
recognized Tribal Governments, Regional Area Indian Health Boards, Urban
Indian organizations, Tribal consortia, and Inter-Tribal Councils that serve
10,000 or more American Indians—Alaskan Natives in their catchment area can
apply directly under this announcement.
The principal Tribal elected official or chief executive officer must select a lead/fiduciary agent for the project. Tribal applicants can designate non-contiguous catchment areas and intervention areas.
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19. |
State
coordinated Small Cities/Rural Communities
|
Smaller cities and
rural areas can become Steps communities through State coordinated programs.
A state applicant will identify 2 to 4 communities that it will work with.
Each community must have a population of at least 10,000, and the total population of all the proposed communities cannot exceed 800,000. You must identify the targeted communities in your application. If you only describe a process for later selecting them, that will not be acceptable. The communities may be located in different parts of the state. That is, one community might be a small town in the northern part of the state, another a two-county rural area in the southern part, and so on.
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20. |
State
coordinated Small Cities/Rural Communities
[Map of Colorado showing communities and their populations] |
An example is our
currently funded state-coordinated communities in Colorado.
The Colorado Department of Public Health and Environment is working with 4 communities: First, the city of Pueblo in the south; Second, 3 cities in Mesa County in the west; Third the city of Greeley and 31 surrounding unincorporated towns in the north; and Fourth, several small mountain communities in Teller County.
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21. |
Lead
Agency/Fiscal Agent |
Just as with the large
cities, lead agencies for a state coordinated program can be either the
state health department or its bona fide agent as designated by the
governor. The letter of transmittal that accompanies your application must designate the lead agency, and it must be signed by someone in the governor’s office. |
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22. |
Time for Questions |
There are a couple
more important things to go over with you in the Eligibility section, but
let’s break for a few minutes now to answer some of the questions that have
come in so far.
Remember, you can’t phone in your questions, but you can send them to us at any time by typing them into the Webcast question box or by e-mail to StepsInfo@cdc.gov. If you’ve used the question box before, it will ask you to revise your earlier question. When you do that, we will have both your earlier question and the new one. Be sure to include your e-mail address in the question if you want to be sure to get an answer. |
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Question Break #1 [Break scripted audio for about 5 minutes to answer Q’s that have come in. Have a few "dummy" questions ready just in case.] |
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Zaza |
[Slide above continues] |
OK, we need to get back to the discussion of the rest of the RFA now. Remember, send in your questions at any time. We’ll have another question break later and a longer time at the end of the Webcast. | |
23. |
Eligibility Information Cost Sharing or Matching |
Let’s continue our
discussion of the Eligibility section.
In the lower right hand corner of page 25808 is a sub-section titled "Cost Sharing or Matching." Matching funds are required this year for new large city and state coordinated applicants. They are not required for Tribal applicants, although they are encouraged. Let’s look at what the requirements are. |
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24. |
Matching Funds |
On the next page, the RFA says "The matching funds may be cash or its equivalent in-kind or donated services, fairly evaluated." | |
25. |
Matching Funds Cannot Be |
Some costs that cannot be applied to the matching funds requirement. Those are costs related to patient treatment, patient education, and indirect costs. Also you can’t claim matching funds that come from other Federally funded programs. More detail about this is given in the program announcement. | |
26. |
For
large cities—25% of total award Example: $1,000,000 award $250,000 matching
|
Large city applicants must match Federal funds with 25% of donated costs. That is, if you request one million dollars, you must have $250,000 in matching funds. | |
27. |
For
State applicants—50% of grant funds not passed down to the communities.
Example:
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For state applicants,
the match is 50% of the grant funds that are not passed down to the target
communities. That is, if a state requests one million dollars and allocates
$750,000 of it to the communities, they must provide 50% matching funds for
the $250,000 they retain—or $125,000. Note that the $250,000 retained in the example is all funds not allocated to the communities, even if some of the $250,000 is allocated to other state agencies or non-government organizations. The small cities and rural communities that are coordinated by the state are not required to provide matching funds. |
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28. |
Matching in future years | Finally, the program announcement states that there may be an increase in the match requirements in years 2 through 5 to move grantees toward self-sustaining programs. However, you should base your budget planning on this year’s required levels. | |
29. |
Other
Eligibility Requirements |
The final sub-section
on eligibility is located on the bottom left of page 25809 of the program
announcement. It lists 4 requirements your application must meet to be
accepted for review.
We’ve already talked about matching funds. Next is the L-O-I, or Letter of Intent. That’s something you’ll need to work on very soon. |
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30. |
A
Letter of Intent (LOI)
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For this year’s Steps communities applications, an LOI is required. If we do not receive an LOI from you by the deadline, your application will not be accepted. | |
31. |
A
Letter of Intent (LOI)
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The LOI must be received by CDC in Atlanta by 4 pm Eastern Time on Thursday, May 27. Those dates and times, together with mailing instructions are stated on page 25813 of the RFA. If it is not received by that time, your application will not be eligible. | |
32. |
A
Letter of Intent (LOI)
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The LOI must be from the office of the CEO of your community, tribe, or state. For example, the mayor, the tribal chief, or the governor. | |
33. |
LOI Contents
|
The content of the
letter is simple. It should tell what type of application you will be
submitting (large city/urban, tribal, or state coordinated communities), and
identifies the lead agency. For large city applicants, the letter also
provides information about the boundaries and population of the community.
Nothing about your proposed program or partnerships needs to be in the letter. Other than determining eligibility, it will play no part in the evaluation of your application. |
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34. |
Purpose
of the LOI |
The primary purpose of
the Letters of Intent is to ensure that we do not receive multiple
applications targeting the same community. If the LOI’s indicate that that
might be the case, we will contact the parties involved to ask them to
resolve the problem A second purpose of the LOI’s is to detect applicants that might not be eligible. Again, we will contact them to clarify their eligibility to save them the effort of writing an application if it will not qualify. So again, be sure that your LOI gets to us at CDC on May 27 by 4 pm, Eastern Time,. Anything received later will not be accepted. |
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35. |
Other
Eligibility Requirements |
Let’s continue with
the listing of eligibility requirements.
The next requirement is that your budget request is at or below the ceiling stated in the RFA. |
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36. |
Budget Ceilings Large city, $1,250,000 Tribal, $600,000 State, $2,000,000 |
The budget ceilings are listed in the Award Information section on page 25807 of the program announcement in the left-hand column. The ceiling for Large city/Urban community applicants is one million, two hundred fifty thousand dollars. For Tribal applicants, the ceiling is six hundred thousand dollars. And for state-coordinated small city/rural applicants, the ceiling is two million dollars. If your funding request exceeds the relevant ceiling, your application will not be accepted. | |
37. |
Total cost of project = Award + Match |
You are to include your matching funds in your proposed budget. The total cost of your project will be the amount of Federal funds you request plus the matching funds you receive. The total cost will be used to link expenditures with performance. However, the ceiling only applies to the Federal funds you request, not to the matching funds. | |
38. |
Other
Eligibility Requirements |
The final eligibility
requirement is for you to address all of the activities that are stipulated
in Section one of the program announcement. Those activities really get to the heart of the Steps program. They’re what you’ll be doing in your communities to target diabetes, asthma, and obesity and their risk factors. |
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39. |
Steps 2004 RFA Mary Vernon-Smiley --Program activities |
I’m going to turn this
part of the discussion over to Mary Vernon-Smiley, the senior program
consultant on the CDC Steps team Mary? |
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40.
Mary |
Required activities 1. Large cities 2. Tribal 3. State coordinated |
Thanks, Stephanie.
The listing of required activities begins on page 25803 of the RFA and is divided into 3 sections by type of applicant. Generally, the same requirements apply to all 3 groups, with state applicants having some additional coordination and support requirements. Let’s take a look at what the key elements are and how they can be drawn together to make a strong proposal. |
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41. |
Community focused |
The key to the success
of your Steps initiative will be implementing community-focused programs
that include the full engagement of health departments, schools, businesses,
faith-communities, health care providers, academic institutions, senior
centers, and many other community sectors working together to promote health
and prevent chronic disease.
That engagement should begin early, during the planning of your proposal. |
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42. |
Community focused Coordinated |
As you work to build
and strengthen that community support, the programs you propose under this
application must coordinate fully with existing programs and
resources in the community and with state prevention plans. Also, it’s
important that any program you describe in your application builds on, but
does not duplicate, current and prior H-H-S programs.
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43. |
Community focused Coordinated Integrated programs
|
A strong application
will demonstrate that program activities are related and integrated with
each other and don’t create categorical silos that can’t work together.
Interventions should be synergistic, reinforcing one another, addressing the
community with a holistic approach to prevention and health promotion.
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44. |
Community focused Coordinated Integrated programs Scientific basis |
A very important thing
we’ll be looking for in your application is a scientific basis for your
proposed community action plan. Evidence-based strategies and programs are
already available to address all of the Steps target problems. Use them;
this is not a demonstration project to develop new approaches. Many links to
evidence-based programs are included in the RFA. More are displayed in
Attachments B and C. Cite the sources of interventions you propose. The
person who reviews your application might not be familiar with them.
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45. |
Community focused Coordinated Integrated programs Scientific basis Logical
|
Explain the logical
connections between your various interventions: do they address different
aspects of the problem and work at different levels: individual, family,
environmental, and social? How do they all mesh together to provide a
unified program?
Explain how your interventions and health promotion activities will actually reach the target audience. You should document the percentage of the community likely to be impacted by the intervention and how that will be measured. You should explain the logical connection between the proposed interventions and the outcomes that you expect to see if they are implemented well.
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46. |
Community focused Coordinated Integrated programs Scientific basis Logical Sustainable |
As with all program
applications, it’s imperative that you show how your proposed strategies
will be sustainable over time. Make it clear what infrastructure is already
in place to allow you to effectively implement the proposed program and keep
it running.
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47. |
State programs |
For state-coordinated applicants, programs in each of the individual small cities or rural areas should be developed specifically for that community. Each program should be specifically tailored to the needs, culture, and resources of that community. So, although all community programs within a state need to address the same six Steps focus areas, they might be very different from one another in strategies and implementation. | |
48. |
Schools |
Schools are to play an important part of the community interventions in STEPS. Let me mention some ways that should be demonstrated in your proposals. | |
49. |
Schools ØShared resources ØShared leadership |
Most importantly, we
expect that schools will receive a share of the financial resources and that
project leadership will include them. For example, the R-F-A stipulates that
the lead agency is expected to allocate funds to the education agency. In
addition, the leadership team must include someone from the local education
agency.
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50. |
Schools Ø Shared resourcesØ Shared leadershipØ Support up front |
There should be clear
support for the STEPS program from school administrators, teachers, school
nurses, and parent associations. Letters of support should address the
school activities you propose in your work plan and indicate specific
support that will be provided.
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51. |
Schools Ø How many?Ø Who’s in charge? |
Depending on how you
define your target community, it may include an entire school district, only
a part of a district, or a combination of several districts. Whatever the
configuration, the program announcement stipulates that the majority of
schools in the target community must be included in intervention activities.
If more than one school jurisdiction is involved, explain how decisions will be made.
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52. |
Schools Ø Integrated with the community |
Your school
intervention plan should be sensitive to the unique nature of the school
environment and how it operates. But, it should also be well integrated into
the larger community plan. To whatever extent feasible, school programs
should support community activities.
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53. |
Pictures of CDC Guidelines (3 MMWRs) |
School interventions should be consistent with CDC school health guidelines and the recommendations which are referenced in the RFA. A strong application will note how schools currently meet these guidelines and the areas in which the project will strengthen them. | |
54. |
Project Organization |
Now let’s move away
from the school focus and look at the big picture—how all of your project
elements are going to be tied together. We want to emphasize the importance of thinking through and then creating an organized structure for the project.
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55. |
Project Organization |
In your application, give us details about your project’s organizational structure, the staff qualifications and decision-making processes. Describe the roles of the project staff, the leadership team, and the consortium of collaborators. | |
56. |
Project Organization |
The program announcement suggests some possible partners, but the exact mix should be a fit for your own particular community. Look for people on your leadership team who have influence in the community, who can make things happen. | |
57. |
Project Organization |
The size of your consortium and leadership team is up to you, but they shouldn’t be so large that they lose focus. On the other hand, they shouldn’t be so small that they appear to be an exclusive club. | |
58. |
Time for Questions |
Before we move on to a
discussion of project evaluation and monitoring, let’s take time out to
answer some of the questions that have come in. Again, you can type your
questions into the question box on the Webcast screen, or send them by
e-mail to StepsInfo@cdc.gov.
If you’ve used the question box before, it will ask you to revise your earlier question. When you do that, we will have both your earlier questions and the new one. Be sure to include your e-mail address if you want to be sure to get an answer.
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Question Break #2 [pause here for about 10 minutes for questions] |
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Jessica |
[Slide #58 continues through question period] |
OK, let’s get back to
the final part of the discussion about the RFA. Remember you can continue to
send in your questions at any time. We’ll have a longer question and answer
session right after this next portion of the Webcast.
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59. |
Steps 2004 RFA Goldie MacDonald --Program Monitoring and Evaluation |
Now let’s hear from
Goldie MacDonald who will discuss Project Monitoring and Evaluation.
Goldie is the Steps lead for evaluation. Goldie? |
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60. Goldie |
Program Monitoring and Evaluation
|
Thanks, Jessica. Program evaluation planning will be extremely important for funded communities. However, we want to emphasize that your application does not need to include a fully fleshed-out, evaluation plan. Rather, we want you to document how you will organize your project such that you can participate in national and site-specific monitoring and evaluation activities. |
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61. |
[slide shows MMWR cover of Framework |
As a starting point, applicants are encouraged to review the CDC Framework for Program Evaluation in Public Health | |
62. |
[Slide shows circular diagram from Framework |
In short, the
Framework speaks to the necessary steps in evaluation planning,
implementation, and the use of findings to inform program development over
time.
Keep in mind, when reviewing this section of your applications we are not looking for traditional research designs. This R-F-A is specifically designed to be an intervention implementation program with monitoring and evaluation activities that will allow you and us to document implementation and assess progress toward early, intermediate and long-term outcomes. |
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63. |
Participation in National Evaluation Activities |
The program announcement also refers to an independent evaluation. This effort will be funded by HHS and completed through an external evaluation contract. | |
64. |
Participation in National Evaluation Activities |
The national
evaluation includes, but is surely not limited to, a small set of common
performance measures across all steps communities. We are currently in the
process of developing these measures, and you will likely be involved in
finalizing them. In short, the performance measures are linked directly to
the requirements of the RFA, and Healthy People 2010 objectives relevant to
Steps. These measures will enable us to document progress across Steps
communities, at the national level; they will not be used to compare one
site to another. The collection of comparable data across sites is critically important to both national and site-specific evaluation efforts. Moreover, all sites must demonstrate significant progress toward the program objectives during the first two years of funding to qualify for continued funding in years three through five. |
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65. | Relevant Data
Sources:
|
To this end,
applicants are encouraged to describe access to data sources that can be
used to inform and monitor Steps program interventions.
As presented in the RFA, relevant data sources include, but are not limited to, the Behavioral Risk Factor Surveillance System (BRFSS), the Youth Risk Behavior Surveillance System (YRBSS), hospitalization data, or relevant Medicare and Medicaid information. It is important to note that administration of the BRFSS annually and YRBSS biennially are required under this cooperative agreement. If you are not already working closely with your state BRFSS and YRBSS coordinators, you are strongly encouraged to make this connection prior to submitting your application for funding.
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66. | Evaluation priorities |
Applicants should
consider priority evaluation questions and speak to data collection and
analysis capabilities. You ought to consider technical assistance that might
be necessary, and strategies for meeting existing and emergent needs in this
area. I’ll be answering your questions about the evaluation requirements presented in the R-F-A in just a few minutes… |
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67. |
Steps 2004 RFA Dalton Paxman --Regional Health Administrators |
…but first we’re going
to close the formal discussion of the program announcement with a specific
offer of assistance from one of the HHS Regional Health Administrators,
Dalton Paxman of Public Health Service Region 3. Dalton? |
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68. |
Dalton’s slides
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Dalton talks from talking points for 10 minutes. |
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Question Break #3 [Respond to questions until just before 3 pm |
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69.
Jessica |
More Questions? StepsInfo@cdc.gov FAQs www.HealthierUS.gov |
We’re going to have to
call time on the webcast now.
But you can continue to send questions to the StepsInfo e-mail address from now until the application deadline. All questions to that mailbox will be answered as promptly as possible. For those of you who didn’t get your questions answered on the Webcast, we’ll answer you directly within the next few days if you gave us your e-mail address. Well be posting answers to frequently asked questions on our website, www.HealthierUS.gov. And finally, an archived version of the sound and slides of the Webcast will be available for you to download in a couple of days. Look for it on our website. That’s all for now. And thanks for tuning in. |
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[disconnect Web conference] |
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