The CIS and Research
The Cancer Information Service (CIS) as a laboratory for health communications research
It participates in cancer control and health communications research that is:
- Evaluating the most effective ways to communicate health information
- Identifying effective methods of helping people adopt healthier behaviors
- Supporting the National Cancer Institute's scientific priorities and programs
- Nationwide or regional in scope
- Conducted in a service environment, testing concepts in a real-life situation
- Conducted in partnership with credentialed researchers
Ongoing studies are testing the effectiveness of:
- Proactive counseling
- Risk assessment
- Smoking cessation counseling
- Tailored messages in increasing fruit and vegetable consumption, colorectal screening, and smoking cessation
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