National
Bone Health Campaign
About the Campaign
Powerful Bones. Powerful Girls.TM
 The
National Bone Health Campaign (NBHC) promotes optimal bone health among
girls aged 912 years in an effort to reduce their risk of osteoporosis
later in life. The campaign's purpose is to encourage girls to establish
lifelong healthy habits, focusing on increased calcium consumption and
weight-bearing physical activity to build and maintain strong bones.
Parents and other adults close to girls play an important role by
encouraging girls to take action.
To reach girls where they live and play, the campaign includes print
materials for girls, developed in collaboration with government and
nonprofit organizations, including state health departments and the Girl
Scouts of the USA, and Girls Inc.; and print and radio advertisements for
girls and parents.
 Powerful
Bones, Powerful Girls Web site
Each year, more young people are going online for information and
entertainment. In response, the National Bone Health Campaign will be
there with a fun, interactive way to show girls why calcium and
weight-bearing physical activities can build strong bones and how these
fit easily into a girl's busy lifestyle.
Take a look. 
Girls who eat more foods with calcium and participate in weight-bearing
physical activities develop stronger, denser bones, a concept associated
in the minds of girls with being powerful inside and out. Campaign
messages and materials feature a cartoon spokesperson, Carla, who with her
friends engage in a variety of fun and interactive adventures.
Founding Partners and their roles in the campaign
Department of Health and Human Services (HHS)
Office on Women's Health (OWH)
http://www.4woman.gov/owh/
The Office on Women's Health, which serves as the governments focal
point on womens health issues, provides funding to the NBHC, as well
as treatment and prevention research, and direction for media outreach
activities.
Centers for Disease Control and Prevention (CDC)
http://www.cdc.gov/
CDC provides epidemiology expertise, consumer research, and direction
for communication and marketing activities related to the National Bone
Health Campaign (NBHC).
National Osteoporosis Foundation (NOF)
http://www.nof.org/*
The NOF, as the leading nonprofit voluntary organization dedicated to
promoting lifelong bone health, lends the NBHC its expertise on the
subject of osteoporosis, and provides the campaign with guidance on media
issues.
*Links to non-Federal organizations are provided
solely as a service to our users. Links do not constitute an endorsement of any
organization by CDC or the Federal Government, and none should be inferred. The
CDC is not responsible for the content of the individual organization Web pages
found at this link.
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