Market and Price Good marketing is critical to the success of your business.  Marketing has many dimensions, including market research, customer service, advertising, targeting, packaging, pricing, e-marketing, and others.  Investing in a good marketing plan will generate excellent returns. Understanding Marketing Basic definition and discussion of marketing. 100+ Marketing Ideas Multiple ideas your business can use to improve marketing. International Sales The international market is an excellent business opportunity. Customer Service Customer service is an essential skill for a business of any size and type. Marketing Basics Basic ideas of marketing, including strategy, research, and target marketing. Competitive Analysis Knowing your competition will help improve your business. Target Marketing Appealing to a small group of consumers can mean success for your business. Marketing Plans Like a business plan, a marketing plan is an essential guide. Advertising and PR The separate characteristics of advertising and public relations. Advertising Primer Make your advertisements effective and appealing to consumers. How to Improve Your Yellow Pages Advertising Get the most out of your Yellow Pages ad. 15 Foolproof Ideas for Promoting Your Company Ideas to promote your company within the community. High-Impact Marketing Programs that You Can Implement by Next Thursday Highly effective ways to improve your business' marketing program. Tradeshow Marketing Face-to-face customer contact is often one of the best ways to advertise. eMarketing The online marketplace is busier and stronger than ever. Online Advertising (DOC) The Department of Commerce's guide to online advertising. Advertising and PR Guidelines in all Forms of Media The FTC's rules and regulations of advertising and PR in all media forms. Online Advertising Regulations General guide to the FTC regulations of online advertising. Plain English Guide to Antitrust Laws Link to "Promoting Competition, Protecting Consumers: A Plain English Guide to Antitrust Laws." Sale Pricing A sale price is usually compared to a regular price, leading consumers to believe they are privy to a bargain; however, if the regular price is fictitious, the bargain being advertised is false. The FTC considers this deceptive and illegal. Comparative Pricing Advertisements that compare the cost of a merchant's product with a higher-priced competitor's product can, when truthful and non-deceptive, lead to lower-priced products in the marketplace. However, making incorrect price comparisons with other merchants is considered deceptive. Marketing FAQs Answers to frequent questions about marketing.	Home . Compliance Assistance . FirstGov Agency List SEARCH Find Forms Advanced Search Business Laws Employees Finances Government Contracting International Trade Research and Resources Special Entrepreneurs Taxes Training Working Environments Need to replace seasonal summer help? Learn how to find and keep good employees. Hiring Procedures Managing Employees Employing Minors
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