In September 1998, NIDA awarded a competitive contract to Westat, Inc., a health survey research company, and subcontracts to The Annenberg School for Communication, University of Pennsylvania, and the National Development Research Institute (NDRI), to undertake a science-based evaluation of the National Youth Anti-Drug Media Campaign sponsored by the ONDCP. During the development year (1999), Westat and colleagues designed and implemented a nationally-representative household survey of youth and parents living in the same household, entitled National Survey of Parents and Youth. After the first interview, which will occur in Waves 1, 2, or 3, youth and parents will be re-interviewed two additional times, approximately once a year, in regard to exposure to the Campaign through June 2003. Westat will produce semiannual and special reports that provide data on the impact of the Campaign on attitudes, beliefs, intentions and behaviors on these families over time.

For more information on the Media Campaign, visit http://www.mediacampaign.org/publications/index.html - (Office of National Drug Control Policy)

The following Reports are currently available on-line:

2003 Report of Findings: Evaluation of the National Youth Anti-Drug Media Campaign - (Released December, 2003)

• Executive Summary (PDF Format, 488 K)
  
• Full Report (PDF Format, 1.5 MB)
  
  • Table of Contents (PDF Format, 108 K)
    
  • Detail Tables (PDF Format, 812 K)
    
  • Appendices (PDF Format, 644 K)
    
    

Fifth Semi-Annual Report: Evaluation of the National Youth Anti-Drug Media Campaign - (Released January, 2003)

• Executive Summary (PDF Format, 144 K)
  
• Full Report (PDF Format, 17.2 MB)
  
  • Table of Contents and Executive Summary (PDF Format, 488 K)
    
  • Chapters 1-6 (PDF Format, 2.1 MB)
    
  • Detail Tables (PDF Format, 14.2 MB)
    
  • Appendices (PDF Format, 1.2 MB)
    
    

Fourth Semi-Annual Report: Evaluation of the National Youth Anti-Drug Media Campaign - (Released May, 2002)

• Executive Summary
• Full Report (PDF Format, 5.7 MB)
  
  • Table of Contents and Executive Summary (PDF Format, 272 K)
    
  • Chapters 1-6 (PDF Format, 1.5 MB)
    
  • Detail Tables (PDF Format, 1.5 MB)
    
  • Appendices (PDF Format, 1 MB)
    
• National Survey of Parents and Youth (PDF Format, 1.2 MB)
  
  

Third Semi-Annual Report: Evaluation of the National Youth Anti-Drug Media Campaign - (Released October, 2001)

• Executive Summary
• Full Report (PDF Format, 720K)
  
• National Survey of Parents and Youth (PDF Format, 268K)
  
  

Second Semi-Annual Report: Evaluation of the National Youth Anti-Drug Media Campaign - (Released July, 2000)

• Full Report (PDF Format, 41.9M)
  
  

Special Report: Evaluation of the National Youth Anti-Drug Media Campaign: Historical Trends in Drug Use and Design of the Phase III Evaluation - (Released July, 2000)

• Full Report (PDF Format, 1.1M)
  
  

Semi-Annual Report: Evaluation of the National Youth Anti-Drug Media Campaign: Campaign Exposure and Baseline Measurement of Correlates of Illicit Drug Use from November 1999 through May 2000 -(Released November, 2000)

• Executive Summary
• Full Report (PDF Format, 896K)
• Detail Tables (PDF Format, 6.7M)
  
  

Questionnaires: National Survey of Parents and Youth Questionnaires for Wave 1 (11/99-5/00) and Wave 2 (7/00-12/00) -(Released November, 2000)

• Full Report (PDF Format, 384K)