The PCPFS enlists the active support and assistance of individual citizens, civic groups, private enterprise, voluntary organizations, and others in efforts to promote and improve physical activity and fitness of all Americans. PCPFS encourages the development of community recreation, physical fitness, and sports participation programs. It develops and distributes a range of publications to inform the general public of the importance of exercise and the link which exists between regular physical activity and good health.
The PCPFS encourages business, industry, government and labor organizations to establish sound physical activity and fitness programs to reduce the financial and human costs resulting from physical inactivity. The President's Council assists educational organizations at the national, state and local levels in developing high quality, innovative, comprehensive health and physical education programs which emphasize the importance of exercise for good health.
The PCPFS develops cooperative programs with medical, dental and other similar professional associations to encourage the implementation of sound physical fitness practices and sports medicine services. PCPFS stimulates and encourages research in the areas of sports medicine, physical activity and fitness and sports performance. In addition, the PCPFS plays a major role in tracking the physical activities and fitness aspects of Healthy People 2000.