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Research-Based Web Design and Usability 
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Design Process

Set and State Goals
Set Performance and/or Preference Goals
Share Independent Design Ideas
Create and Evaluate Prototypes

Design 
Considerations

Establish Level of Importance
Reduce Users' Workload
Be Consistent
Provide Feedback to Users
Include Logos
Limit Maximum Page Size
Limit Use of Frames

Content and Content 
Organization

Establish Level of Importance
Provide Useful Content
Put Important Information at Top of Hierarchy
Use Short Sentence/Paragraph Lengths
Provide Printing Options

Titles and Headings

Provide Page Titles
Use Well-Designed Headings

Page 
Length

Determine Page Length
Determine Scrolling vs. Paging Needs

Page 
Layout

Align Page Elements
Establish Level of Importance
Be Consistent
Reduce Unused Space
Put Important Information at Top of Page
Format for Efficient Viewing

Font/Text 
Size

Use Readable Font Sizes
Use Familiar Fonts

Reading and 
Scanning

Use Reading Performance or User Preference
Enhance Scanning
Determine Scrolling vs. Paging Needs

Links

Position Important Links Higher
Show Links Clearly
Indicate Internal vs. External Links
Use Descriptive Link Labels
Use Text Links
Avoid Mouseovers
Repeat Text Links
Present Tabs Effectively
Show Used Links

Graphics

Use Graphics Wisely
Avoid Using Graphics As Links
Avoid Graphics On Search Pages

Search

Consider Importance of Search Engine
Indicate Search Scope
Enhance Scanning

Navigation

Keep Navigation Aids Consistent
Use Text-Based Navigation Aids
Group Navigation Elements
Place Navigation On Right

Software/Hardware

Determine Connection Speed
Reduce Download Time
Consider Monitor Size
Consider Users' Screen Resolution
Design for Full or Partial Screen Viewing

Accessibility

Use Color Wisely
Design for Device Independence
Provide Alternative Formats
Provide Redundant Text Links
Provide User-Controlled Content


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