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Promoting the
Site and Keeping It Up to Date
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Promotion
Tips
If users can't find
your site when they need it, it isn't usable. Promotion
activities may include:
- Find other sites
that should link to your site
- Form a relationship
with other sites to encourage linking to your site
- Work on methods
to improve your ranking on search engines
- Draft and distribute
press announcements to use on other sites and in other media
- Change content
on a regular basis and let your users and sites that link to your
site know about these changes
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Site
Maintenance
When you plan the
site, you must also plan for maintaining it.
- Plan for adding
and changing content
- Check links on
a regular basis
- Budget for keeping
content current
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Occasional
Redesign
Sites also need
occasional redesign.
Reasons:
- Users may change
- Expectations
may change
- Technology may
change
Things to avoid:
- Using "latest
and greatest" technology for no reason
- Don't change
too dramatically or too often
- Don't blindside
users with substantial changes — let user know before you make
changes
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Links
to Related Articles About Site Promotion
The
Spider's Apprentice: A Helpful Guide to Web Search Engines,
http://www.monash.com/spidap.html
Planting
Seeds in All the Right Places, Eric Ward, http://www.ahref.com/guides/industry/199805/0519.html
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