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You are here... You are here : Managing > CAPITAL RESOURCES


What to Emphasize to Different Sources of Financing

Friday January 30th, 2004
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Who What General Messages: What Are They Most Looking For? What Numbers to Specifically Emphasize
Friends & Family
  1. Your Risk
    2. Sales/Profitability Will I get my money back?
  1. What you have or have not invested and why
  2. When repaid
  3. Income Statement
Bank Loan Officers
  1. The increased value this loan will produce for your venture
  2. The 5 C's
    1. Your credit
    2. Your character
    3. Your collateral
    4. Your capacity (to repay)
    5. Your conditions
  1. The Core Statements, Emphasizing the Cash Flow Statement
  2. Debt/Equity Ratios
  3. Interest Coverage Ratio
  4. Other Key Measurements
Informal Investors
  1. Your mission ad the financial & psychic rewards they will accrue
  2. Their "informal" involvement in your venture. How "cash out?"
  1. The Core Statements (Compressed and showing minimum detail)
  2. When sufficient profits will occur
  3. Dividend payments, consulting income, or other means of payment
Professional Venture Capitalists
  1. Ability to create a "High Growth Venture" that will return 30-50% on invested equity per year
  2. Justification of first year sales new line
  3. When and how harvest money
  1. The Core Statements
  2. Key Budgets



 

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