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The 11 Goldmines in Your Customer List
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| Use your customer files to build your business. • Keep track and remember what they buy • Define the demographics of your best customers and go after new customers that fit that profile. • Do more of what you do best and expand in that area. • Get feedback from your customers. • Beat competitors by having your sale first. • Track the results of your promotions. • Use customer feedback to improve service and understand your customers. • Tailor direct mail to the right customers. • Ask customers about themselves and then remember their birthdays. • Once you know what your customers like send them relevant mailings. • Send discount coupons to customers you have not seen in a while.
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Turn Customer Data into Profitable Information
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| Capture the data and set it free to grow your business. Database marketing is available for companies of all sizes. Here are the key questions used in database marketing. • Recency - How recently a customer bought is a measure of a customer's value. This will help you decide when to send mail. • Purchase frequency helps you gauge how much attention they may need. • Tailor your marketing efforts to how they spend and what they spend on.
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Turn a Good Customer into a Loyal Customer in 7 Steps
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| If you're loyal to your customers, they'll be loyal to you. Mail is a great way to keep in touch and show your loyalty. Here's how mail can help you: • Know your customers, keep records of their needs and preferences. • Send postcards or letters about items and news that might interest them. • Send useful information in a newsletter. • Surprise them with a gift certificate or other bonus. • Delight them by remembering their birthday or anniversary. • Send a thank you note. • Reward them for their loyalty with a frequent buyer program.
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7 Pointers on Sales Prospecting Through the Mail
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| Here are some good reasons why your foot in the door should be an envelope. Mail is a proven way to reach customers and get results. • Get their attention and get your message across. Use headlines, graphics and offers, but be professional. • Make an offer and make it worth their while. • Over-deliver and surprise them with an extra bonus. • Mail often and see how persistence can pay off. • Get an accurate, up-to-date mailing list. • Send thank-you notes, they may lead to referrals. • Solicit testimonials and referrals, they can be used in your marketing.
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5 Step Plan to Win Business
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| Following these steps will help you to capture new customers and grow your business:
Put together a mailing list. Invite customers to join your mailing list, or to place their business card in a fishbowl for a drawing.
Devise an offer. Give people on your mailing list a reason to do business with you – now.
Create and mail the offer. You can create it yourself, right from your computer, or hire artists and writers to do it for you.
Look at your results. You know right away if it works because people come in or call, or present the coupons you sent them.
Repeat. To be successful, you need to mail consistently and frequently. Learn More about the 5 Step Plan to Win Business!
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3 Facts About the Mail and Growing Your Business
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| Sending mail to your customers brings business to you. You can get customers excited about a new product. You can even make your existing customers more loyal. • Mail can help any kind of business grow • Mail is flexible • Direct Mail works
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12 Secrets to Getting More Response from Your Mail
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| Everything from simple letters and postcards to complex brochures has been sent with the idea of building business. • Highlight an offer • Emphasize benefits, not features • Put a P.S. on the letter • Make it personal • Mail frequently • Put in a business reply card • Start a club • Add a fragrance • Add a free gift to the envelope • Change the size of the mailing • Tell people what you want them to do • Tie in with a timely product
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