Marketing Mall
	You've arrived at the Marketing Mall, a stop for training and information on a wide variety of marketing, public relations and advertising topics. Need to know how to develop a marketing plan? Want some inexpensive promotional ideas or are you interested in marketing and selling on the Internet? You've come to the right place for answers to these questions and many more. An understanding of marketing principles will propel your business forward. Let's go!
	A QUICK GLANCE AT GREAT MARKETING IDEAS
	100+ Marketing Ideas
	THE LANGUAGE OF MARKETING
	What is marketing? What's the difference between sales and marketing? How publicity differs from advertising How marketing differs from public relations How advertising differs from public relations
	THE "4 Ps" OF MARKETING
	Product features and benefits Pricing – how to understand costs and price for profit Promotion Plan – communicating the word Place (Sales and Distribution) – customers "meet" products
	SALES, MARKETING & PROMOTION
	Putting the Right Price on What You Sell (new!)
	THE NEWEST MARKETING FRONTIER – THE INTERNET
	Choosing a Web Production Company  (new!) Going International with your Web Site  (new!) How to "sell" your business online Internet marketing ideas Top Ten Web Marketing and Advertising Ideas (new!) Are you ready for an office in cyberspace? Marketing and Exporting on the web (new!) Planning your Web site Promoting your Web site Selling on the Internet Email signature files – subtle marketing tools Make 'Em Get It! - The rules for great online communication (new!) Researching on the Internet To Pay or Not to Pay (new!) Watch Your Churn (new!)
	MULTICULTURAL MARKETING
	What is multicultural marketing? Serving Hispanic women entrepreneurs
	SEASONAL MARKETING
	Summertime Marketing (new!)
	IT STARTS WITH A PLAN... A MARKETING PLAN
	Purpose of the Marketing Plan Marketing Plan components – a quick review Marketing Plan outline sample Examples of Marketing Plans
	MARKETING PLAN COMPONENTS – AN IN-DEPTH LOOK
	How much will everything cost? - Your Budget (new!) Executive Summary Current Situation Competitor and Issues Analysis What do you want to achieve? – Marketing Objectives How will you get there? – Strategizing with "the 4 Ps" Your "to do" list – Action Programs How much will everything cost? – Your Budget How will you know if it succeeded? – Measurements Don't forget the details – Supporting Documents
	POSITIONING YOUR BUSINESS – WHERE SHOULD YOU GO?
	Ready, aim, market! – Identifying target markets Developing your company image Your business image Distributing your product or service
	MARKETING YOURSELF – YOU ARE YOUR COMPANY
	Market Yourself Personally, Market Yourself Professionally (new!) Your appearance – it matters! Let them hear your smile – telephone skills It's not what you say – nonverbal communication Business presentations Ten Tips To Becoming a Confident Presenter (new!) Your communication style preference (new!)
	MARKET RESEARCH – WHAT'S GOING ON AROUND YOU?
	Market Research...Basics 101 (new!) What is it? What can it do? The Process Types, methods and techniques Researching on the Internet
	YOUR MARKETING MESSAGE
	The field of marketing communications Brochures, fliers and all that stuff – marketing collateral Producing marketing collateral – On your own or hiring a pro?
	ADVERTISING
	Advertisement – pretty impressive! Choosing the right medium for your advertising Advertising Myths
	EFFECTIVE MEDIA RELATIONS
	Developing an effective media campaign  Getting mentioned in publications Preparing for TV and radio interviews Press Kits – one stop shopping for reporters Press Releases – why, how and when you need them Public service announcements (PSAs) for radio and TV
	COMMUNICATING WITH CUSTOMERS DIRECTLY
	Strategies for Keeping Customers (new!) Direct Mail – secret weapon for small business Communicating through newsletters, articles and books Create awareness of your company through special events In the limelight – public speaking and conferences
	SALES – WHERE ALL MARKETING EFFORTS LEAD
	The sales process – "Selling 101" I know they're out there! – Finding qualified prospects Smiling and dialing – Telemarketing Make them come back for more – Relationship Marketing When prospects gather – How to work a trade fair
	EXPANDING YOUR REACH THROUGH MARKETING
	Marketing to northern neighbors – Canada  Women, business, and international trade (new!) Expanding your reach to NAFTA partners - Canada and Mexico (new!) Resources for international trade assistance (new!)

For more information or comments on this site, please contact owbo@sba.gov
or call (202) 205-6673 or contact the SBA Answer Desk at 1-800 U ASK SBA
or answerdesk@sba.gov

*Last Modified: 06-03-2002
Application Version: 2.0.1