PUBLICATIONS:
   Marketing & Communications

Media Activity Tool Kits

1. Multilingual Health Education Resource Guide  (2nd ed. 1996)
   A guide designed to assist health care providers in meetings the needs of their non-English speaking clients. It offers a list of over 650 language-specific health education materials on nine health topic areas, including HIV/AIDS, STDs. Obtain from
      Center from Applied Linguistics
      202-362-0700;www.cal.org
   
   
2. The Prevention Marketing Initiative: Applying Prevention Marketing  (1996)
   This guide was designed for a wide-ranging audience of those responsible for HIV prevention programs for young people. It was written to help organize, develop, deliver and evaluate interventions. Obtain from
      CDC's National AIDS Clearinghouse
      1-800-48-5231
   
   
3. TA Bulletin: Culturally Competent Approaches to Media Literacy  (October 2000)
   SAMHSA's bulletin series that shows how media literacy can become a culturally competent approach when adaptations are tailored for specific cultural groups. Distributed by
      SAMHSA's Clearinghouse at
      1-800-487-4889 and 1-877-767-8432 (Español)
   
   
4. Why MEdia?: Public Affairs & Media Relations - A Training Manual  (2001)
   A media training guide to help increase and enhance the media outreach and public relations capacity of local CBOs. Obtain from
       NMAC
   
   
5. Writing and Designing Print Materials for Beneficiaries: A Guide for State Medicaid Agencies  (1999)
   Detailed checklist for assessing print materials; emphasis on cultural appropriateness and testing of materials; and examples and a directory of additional resources. Obtain from
      Center for Medicare and Medicaid Services
      http://www.cms.hhs.gov/
      410-786-3000
   
   

TA Publications:   Organizational Structure |  Cultural Competence |  Community Outreach |  Programmatic Design |  Training Initiatives |  Additional Topics