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Campaign Overview: An estimated 17 million Americans have diabetes. Diabetes is one of the leading causes of death and disability in the United States. It is the leading cause of adult blindness, end-stage kidney disease, and amputations of the foot or leg. It also puts people at increased risk of heart disease and stroke. Yet public awareness about the disease is very low, and many people with diabetes do not understand all they can do to control their disease and prevent complications. The Control Your Diabetes. For Life. campaign is the first of many campaigns to come from the National Diabetes Education Program. The program is a national initiative jointly sponsored by the National Institutes of Health and Centers for Disease Control and Prevention. The Control Your Diabetes. For Life. campaign seeks to reach the 17 million Americans with diabetes and their families with messages about the seriousness of diabetes, ways to control the disease, and the benefits of controlling diabetes for life. Campaign messages emphasize that diabetes can be controlled by eating healthy foods in the right amounts, getting regular physical activity, taking diabetes medications as prescribed, and testing your blood sugar on a regular basis. Campaign materials offer tips to help people with diabetes keep their blood sugar under control. Campaign messages are being delivered via television, radio, and print public service announcements (PSAs) in English and Spanish; news coverage; educational materials; and promotion through a broad network of public and private sectors organizations. There are campaign messages and materials targeted to seniors and ethnic minority populations including African Americans, Hispanic/Latinos, Asian Americans, Pacific Islanders, and Native Americans. These groups are at a higher risk for diabetes and complications. |
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 Control your diabetes. For Life. Campaign Overview NDEP's Publications Catalog Campaign Tools Current NDEP Campaigns |
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About
Diabetes | Resources
for Health, Education, and Business Professionals |
Awareness
Campaigns |
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