Interview Advisory
Purpose
If you choose to do so, by sending Interview Advisory to local media outlets (newspapers, radio stations, and television stations), you are alerting them to the fact that you (or the person(s) listed), are available to participate in an interview (on radio, television, or for a newspaper), to discuss an upcoming National HIV/AIDS Observance [INSERT "A"] and the impact of HIV/AIDS in the United States. You should send this to arrive 3-5 days in advance of your event, and, if possible, follow up with a phone call to the assignment editor.
Make sure that your contact person will be available. Your contact person need not be your executive director, but it should be someone who can take phone calls and answer requests for information.
Sample
(Insert your organization's logo here)
|
For Immediate Release
[Insert date of release] |
Contact: [Insert name of appropriate contact person]
Phone: [Insert your organization's phone number]
Fax: [Insert your organization's fax number] |
INTERVIEW ADVISORY
[Insert your city] Observes [Insert "A" - Name of HIV/AIDS Observance Day]:
Local Leader [insert name] on the Forefront of This Devastating Disease |
| [Insert "B" - Date], marks [the Insert "C" Chronological Reference if known, of] [Insert "A"], which is observed around the world and in [your town] as coordinated by [name of your organization].
|
| What: |
Leading local HIV/AIDS expert, [insert name of spokesperson, and his/her title] of [insert name of organization], is available for interviews with the media to
discuss the magnitude of this devastating disease and to raise awareness
of activities planned in acknowledgment of this important day throughout the community.
[Insert name of spokesperson] will discuss the:
- [INSERT IMPORTANT FACTS ABOUT "A" AND HOW IT IMPACTS THE LOCAL COMMUNITY SPECIFICALLY]
- General impact of HIV/AIDS in the past, present, and implications for the future
- Importance of getting tested: knowing your HIV status and that of your
partner
- Local resources available prevention, testing, counseling, education, etc.
- Changing face of HIV/AIDS and the impact on youth, gay youth, communities
of color, women, seniors, etc.
- Barriers affecting the community's response: infrastructure, capacity,
stigma, fears, discrimination, etc.
- [Please revise the above or insert additional topics]
|
| When: |
To be determined by media representative; or, invite to a planned media event. |
| Where: |
[Insert name of spokesperson] is available for on-site and telephone interviews.
To schedule an interview with [insert name of spokesperson], please
contact [insert name of your organization's designated contact person] at [insert appropriate phone number]. |
Use the following information to fill out the above Interview Advisory Sample.
| Insert "A" - Name of HIV/AIDS Observance Day |
National HIV/AIDS Testing Day |
Latino HIV/AIDS Awareness Day |
World AIDS Day 2004 |
Insert "B" - Date
|
June 27, 2004 |
October 15, 2004 |
December 1, 2040 |
| Insert "C" - Chronological Reference |
skip |
2nd Annual |
17th Annual |
|
