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SIDS: "Back to Sleep" Campaign

SIDS: Back to Sleep

The Back to Sleep campaign is suitably named for its recommendation to place healthy babies on their backs to sleep. Placing babies on their backs to sleep reduces the risk of Sudden Infant Death Syndrome (SIDS), also known as "crib death." This campaign has been successful in promoting infant back sleeping to parents, family members, child care providers, health professionals, and all other caregivers of infants.

This campaign is sponsored by the National Institute of Child Health and Human Development, the Maternal and Child Health Bureau, the American Academy of Pediatrics, the SIDS Alliance, and the Association of SIDS and Infant Mortality Programs.


What's New with Back to Sleep

Back to Sleep 10th Anniversary logo Back to Sleep 10th Anniversary

African American infants are at a greater risk for SIDS. To address this issue the Back to Sleep campaign sponsors, the National Black Child Development Institute and several other organizations worked together to develop materials for a new initiative to reduce Sudden Infant Death Syndrome (SIDS) in African American communities. Brochures and magnets are now available. Single copies may be ordered online or by calling the NICHD Information Resource Center (IRC) toll-free at 1-800-370-2943. Multiple copies and the new Resource Kit for Reducing the Risk of SIDS in African American Communities can be ordered through the Back to Sleep ordering line toll-free at 1-800-505-CRIB (2742).

Materials and Publications

The Back to Sleep campaign provides a variety of publications on the importance of placing babies on their backs to sleep to help reduce the risk of SIDS. Most are available both for order and viewing on line.

Press Materials

A Frequently Asked Question about Bed Sharing


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