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Medicare Drug Card Ad Campaign (English / Español)

Two ads, which are currently airing on television, are available: Shine, in English, and Farmacéutico, in Spanish (en Español).

Materials for the Puerto Rico ad campaign are also available.

View the Ads | Read the Text of the Ad

View the Ads

The television ads are available in a variety of viewing formats. Please select from one of the formats below. If you have questions on these formats, please see our Help page for additional information.

Different People, Different Needs (English)

Windows Media Quicktime MPEG
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View (Streaming Video - Link 2)
View (1.7 MB) View (7.6 MB)

Shine (English)

Windows Media Quicktime AVI
View (Streaming Video - Link 1)
View (Streaming Video - Link 2)
View (1.64 MB) View (5.46 MB)

Farmacéutico (Español)

Windows Media Quicktime MPEG
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View (Streaming Video - Link 2)
View (1.13 MB) View (8.14 MB)

Note: If you wish to download these files, right-cick on any of the Quicktime or MPEG files and select "Save As...".

Read the Text of the Ads

Different People, Different Needs (English)

IDEA: TO SHOW A DIVERSE GROUP OF SENIORS WITHIN ONE COMMUNITY-MEN, WOMEN, SHORT, TALL, DIFFERENT RACES, DIFFERENT DRESS, ETC. THE POINT: PEOPLE ARE DIFFERENT, AND THEREFORE, HAVE DIFFERENT NEEDS FOR A DRUG DISCOUNT CARD.

WE'RE OUTSIDE A MODEST RESIDENTIAL NEIGHBORHOOD ON A SUNNY DAY WHERE LOTS OF PEOPLE ARE OUTSIDE. A SENIOR WOMAN WALKS HER DOG ON THE SIDEWALK. THE CAMERA BRIEFLY PAUSES ON HER FOR A MOMENT.
A CALLOUT COMES UP ON SCREEN NEAR HER: Needs 2 Prescriptions.

THEN A CAR SLOWLY PASSES BY HER. INSIDE IS A SENIOR COUPLE. CAMERA BRIEFLY PAUSES ON THEM FOR A MOMENT.
CALLOUTS COME UP NEAR BOTH: She Needs 1 Prescription. He Needs 3.

ANNOUNCER: When choosing a Medicare-approved drug discount card, what's right for one person isn't always what's right for the next.

DISCLAIMER: Enrollment optional.

NOW WE FOCUS ON A SENIOR MAN ON THE OTHER SIDE OF THE STREET. HE IS WAXING HIS OLDER CAR, ENJOYING THE DAY.
CALLOUT COMES UP NEAR HIM: Needs 5 Prescriptions.

ANNOUNCER: So how do you know which one will save you the most? Call 1-800-Medicare. We'll compare cards for you, based on your needs.

DISCLAIMER: Savings vary.

A SENIOR WOMAN SLOWLY STOLLS BY HIM ON HER OLD-FASHIONED BICYLE, COMPLETE WITH BASKET. A CALLOUT POINTS TO HER AS CAMERA PAUSES ON HER.
CALLOUT: Needs 4 Prescriptions.

DISCLAIMER: Savings vary.

ANNOUNCER: You'll be able to choose the card that's right for you.

CUT TO THE WOMAN ON HER BICYCLE PULLING UP TO THE NEARBY NEIGHBORHOOD PHARMACY. SHE PARKS HER BIKE. THERE IS A TOTE BAG IN THE BIKE BASKET FROM WHICH SHE PULLS OUT HER MEDICARE CARD. SHE GOES INSIDE PHARMACY, CARD IN HAND.

ANNOUNCER: Call 1-800-Medicare now. To help you compare.

FADE TO END FRAME: 1-800-MEDICARE. Your official information source. www.medicare.gov
(Health and Human Services Logo) Paid for by the U.S. Department of Health and Human Services.

Shine (English)

OPEN ON AN OLDER MAN WAITING IN LINE AT A PHARMACY.

A FEW SENIORS STAND IN LINE IN FRONT OF HIM. THE MAN AT THE FRONT TAKES OUT HIS WALLET AND AS HE OPENS IT, A STRANGE, BLUE, MAGICAL GLOW OF LIGHT STREAMS OUT AND WASHES OVER HIM. HE TAKES HIS MEDICINE FROM THE PHARMACIST AND WALKS AWAY.

OUR HERO, STANDING AT THE FAR END OF THE LINE LOOKS ON, ASTONISHED.

THE NEXT WOMAN IN LINE WALKS UP TO THE COUNTER AND OPENS HER HANDBAG. INSTANTLY, THE SAME BLUE, MAGICAL LIGHT RUSHES OUT OF HER HANDBAG.

OUR HERO, STILL WAITING IN LINE, LOOKS EVEN MORE PERPLEXED. THE WOMAN PICKS UP HER PRESCRIPTION AND WALKS AWAY.

THE NEXT MAN IN LINE TAKES OUT HIS WALLET AND OPENS IT. AGAIN, THE SAME STRANGE GLOW OF LIGHT STREAMS OUT AND ENVELOPES HIM. HE TAKES OUT HIS PRESCRIPTION DRUG CARD AND WE FINALLY SEE THE SOURCE OF THE LIGHT – THE BLUE MEDICARE LOGO ON HIS CARD. HE HANDSIT TO THE PHARMACIST, THEN PICKS UP HIS ORDER AND LEAVES.

FINALLY, IT IS OUR MAN’S TURN. HE REACHES INTO HIS POCKET, TAKES OUT HIS WALLET AND OPENS IT EXPECTING THE SAME BLUE LIGHT TO POUR OUT. BUT THERE’S NOTHING.

ANNOUNCER (THROUGHOUT): Good news for those with Medicare. You can get savings on prescriptions.And, now millions of lower income people may qualify for an additional $600 credit - only with a Medicare-Approved Drug Discount Card. Call 1-800-Medicare now, for more information on how to save.

SUPERIMPOSED: Savings vary. Enrollment fee, deductibles and co-pay may apply.

SUPERIMPOSED: Income under $16,862 married, $12,569 single. Qualifications and credit amount vary outside continental U.S.

HE LOOKS PERPLEXED AND CLOSES HIS WALLET AND REOPENS IT ONLY TO BE DISAPPOINTED AGAIN.

ANNOUNCER: Because you either have the power to save. Or you don’t.

HOLD ON MAN OPENING AND CLOSING WALLET, GETTING FRUSTRATED.

FADE TO ENDFRAME.

SUPERIMPOSED: 1-800-MEDICARE. Your official information source.

SUPERIMPOSED: Paid for by the U.S. Department of Health and Human Services

Farmacéutico (Español) (and English Translation)

PHARMACIST: Veo a mucha gente. Tienen dolores y gastos de recetas médicas. Pero ahora hay buenas noticias para millones de personas con bajos recursos y Medicare para ayudarles a ahorrar dinero. Usted podría obtener un crédito de $600, además de ahorros adicionales en sus medicinas – sólo con una tarjeta de descuentos para recetas médicas aprobada por Medicare. ¡Puede ser que se deshagan de sus dolores!

SUPERIMPOSED: Ahorros varían. Cobros de inscripción, deducibles y copagos podrían aplicar.

SUPERIMPOSED: Recursos menos de $16,862 por pareja y $12,569 para soltero. Requisitos y cantidad de crédito varían afuera del continente de los EE.UU.

ANNOUNCER: Usted o un familiar pueden llamar gratis al 1-800-MEDICARE las 24 horas al día y le diremos en español cómo inscribirse para una tarjeta y ahorrar.

SUPERIMPOSED: 1-800-MEDICARE

SUPERIMPOSED: Pagado por el Departamento de Salud y Servicios Humanos de los EE.UU.

Farmacéutico - English Translation

PHARMACIST: I see lots of people. They've got aches, pains, and prescription drug bills! But, now there's great news for millions of lower income people with Medicare to help save money. You could get a $600 credit, plus additional savings on prescriptions - only with a Medicare-approved drug discount card. Some of those aches and pains just might go away!

SUPERIMPOSED: Savings vary. Enrollment fee, deductibles and co-pay may apply.

SUPERIMPOSED: Income under $16,862 married, $12,569 single. Qualifications and credit amount vary outside continental U.S.

ANNOUNCER: You or a family member can call toll-free 1-800-MEDICARE, 24 hours a day and we'll tell you in Spanish how to sign up for a card and save.

SUPERIMPOSED: 1-800-MEDICARE

SUPERIMPOSED: Paid for by the U.S. Department of Health and Human Services.

Last Modified on Thursday, September 16, 2004