RESOURCE VISION
The trees
and forests where we live, work, and play, are healthy and diverse, and
appreciated by all: collectively valued, protected, supported, and considered
in community decisions.
PROGRAM VISION
- We are recognized and valued as a key partner and champion
for urban and community forestry.
- We are catalysts in shaping public awareness and
understanding, energizing people to action.
- We are leaders in managing information and sharing
leading-edge technology with our partners.
- We are proactive facilitators, bringing together multiple
disciplines, agencies and organizations to collectively address critical
natural resource issues and opportunities.
- We focus our efforts so that our limited resources make the
biggest impact, for the most people, over the long-term.
- We seize opportunities and maximize efficiency through
entrepreneurial approaches.
- We are a diverse organization and promote outreach to a
diverse audience.
PROGRAM MISSION
To guide and
support the partners of the urban and community forestry movement; building
more livable communities through the planting and care of trees and
forests.
GUIDING PRINCIPLES
Focus
· Partnership · Integration · Innovation ·
Implementation
STRATEGIC PRIORITIES AND GOALS - 2000
TO 2004:
Improve Information and Communication (NA Strategic
Priority 1)
- Implement strategies to promote awareness, build
understanding, and generate support
- Transfer model programs, projects, and state-of-the-art
technologies
Enhance Organizational Capacity (NA Strategic Priority
2)
- Improve capacity to address emerging issues, opportunities
and incidents
- Strengthen State and Local Programs
Promote Comprehensive Natural Resources Management (NA
Strategic Priorities 3 & 4)
- Monitor, improve and report on urban forest health
- Focus efforts on critical urban landscapes and watersheds
Strengthen Outreach and Environmental Equity (NA Strategic
Priority 5)
- Seize opportunities to create new and enhance existing
strategic partnerships
- Engage under-served and non-traditional communities
Strategic Priority 1: Improve Information
and Communication
Goal 1.1: Implement strategies to promote
awareness, build understanding, and generate support.
| |
Strategies |
| 1.1a |
Provide partners with timely, accurate, understandable
information about natural resources in urban areas |
| 1.1b |
Articulate program needs to budget-makers, assist with
special initiatives, and report accomplishments |
| 1.1c |
Communicate with and integrate urban forestry into other
federal and state programs |
| 1.1d |
Develop and market a clear and consistent public
relations message for urban forestry linked to national efforts |
Goal 1.2: Transfer model programs, projects, and
state-of-the-art technologies.
| |
Strategies |
| 1.2a |
Replicate successful programs that identify, assess, and
manage critical urban natural resources |
| 1.2b |
Create a cataloging and resource referral system to make
information available and accessible to our partners |
| 1.2c |
Support education and regional training needs identified
by our partners to address emerging issues |
| 1.2d |
Identify focal points for the efficient transfer of
information and technology |
Strategic Priority 2: Enhance
Organizational Capacity
Goal 2.1: Improve capacity to address
emerging issues, opportunities and incidents.
| |
Strategies |
| 2.1a |
Continue to assess and respond to changing technical
assistance needs of customers |
| 2.1b |
Develop quick-response teams to be mobilized immediately
as need arises |
| 2.1c |
Foster cross-discipline staff interactions, using work
groups and project teams |
| 2.1d |
Continue focused-funding through Centers of Excellence to
address regional needs |
Goal 2.2: Strengthen State and Local Programs.
| |
Strategies |
| 2.2a |
Work with partners and grant recipients to set and
achieve tangible performance targets |
| 2.2b |
Build greater accountability into the grant-making and
review process |
| 2.2c |
Focus funding on partner capacity to address critical
natural resource issues |
| 2.2d |
Assist partners to develop self-sustaining programs |
Strategic Priority 3: Promote
Comprehensive Natural Resource Management
Goal 3.1: Monitor,
improve and report urban forest health.
| |
Strategies |
| 3.1a |
Cooperate with researchers to identify key indicators,
and assess, monitor and report on urban forest health |
| 3.1b. |
Identify/promote research needs and management actions as
a result of monitoring |
| 3.1c |
Identify/promote research being done at the State level
having broad application to urban forest health |
Goal 3.2: Focus efforts on critical urban
landscapes and watersheds.
| |
Strategies |
| 3.2a |
Identify and support programs/projects to assess and
restore critical urban natural resources |
| 3.2b |
Focus on green infrastructure planning/management to
mitigate the impact of urban sprawl |
| 3.2c |
Work with partners to emphasize a watershed or landscape
approach to sustainable development |
Strategic Priority 4: Strengthen
Outreach and Environmental Equity
Goal 4.1: Seize
opportunities to create new and enhance existing strategic partnerships.
| |
Strategies |
| 4.1a |
Work with State and Federal partners to achieve shared
goals at the local level |
| 4.1b |
Identify and replicate successful new partnerships
occurring at the state and local level |
| 4.1c |
Initiate collaborative actions that promote awareness,
build understanding, and generate long-term support |
Goal 4.2: Engage under-served and
non-traditional communities.
| |
Strategies |
| 4.2a |
Work with the Civil Rights Advisory Committee to increase
our capacity to achieve the goal |
| 4.2b |
Identify and replicate model efforts to engage
under-served and non-traditional communities |
| 4.2c |
Support efforts to actively recruit and provide
internship/career opportunities for people of color |
| 4.2d |
Assist non-traditional communities to access technical
assistance to assess and improve urban natural resources |
|