It is important for sites to provide information about their business operations to help visitors make their own judgments about whether sites are credible and trustworthy.

1. How is the site funded?

• Does the site charge a fee to companies for listing their trials? Or is the site paid a fee for each participant who signs up for a trial through the site? Is it funded through venture capital? Or from charitable donations?

2. Does the site list information about the company or agency that developed the site?

• Does the company description explain why the site was created?
• Does it describe the site developer's business model ³ or provide a copy of the developer's annual report?

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