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Foreword: Message from the Chief Dental Officer

Acknowlegdements

Table of Contents

Chapter 1. Overview of the Oral Health Toolkit and History of Healthy People Initiatives and HP 2010

• Introduction
• Using the Toolkit
• History Behind the Healthy People 2010 Initiative
• How Was Healthy People 2010 Developed?
• How Does Oral Health Fit Into The Focus Areas?
• How Will The Objectives Be Used?
• What Is The Healthy People Consortium?
• Healthy People 2010 Oral Health Steering Committee
• What Are The Oral Health Objectives?
• What Are Related Objectives?
• What Are Leading Health Indicators?
• What is the National Oral Health Call to Action to Promote Oral Health?
• Resources
  • Useful Web Sites and References For Healthy People 2010
  • Oral Health Terminology
  • Related Objectives From Other Focus Areas
  • 1995 Progress Report For Oral Health
  • 1999 Progress Review Oral Health

Chapter 2. Building the Foundation: Leadership and Structure

• Introduction
• Oral Health Infrastructure
  • Federal Government
• National Associations and Organizations
  • Regional Offices
  • Indian Health Service Areas
  • State Government
  • Dental Health Professions Schools
  • Dental Insurance, Managed Care and Dental Managed Care Organizations
  • Local Programs
• Creating Coalitions And Partnerships For HP 2010 Initiatives
  • Models For Planning
  • Examples of Other Oral Health Coalitions and Collaboratives
  • Roles and Responsibilities Of HP 2010 Teams
    • Authority: Advisory vs. Steering Responsibilities
    • Distributing the Work
    • Who Should Be On The Team?
    • Resources to Identify and Invite Partners
    • What Are Some Tools To Assure Successful Team Meetings?
  • Tips for Getting Your Team Started
• Resources
  • Oral Health Infrastructure Checklist
  • HP 2010 Oral Health Self-Assessment
  • Web Sites and Contact Information for National Agencies and Organizations
  • Sample 2010 Planning Structures
  • Model for the Development of Maryland’s Project 2010
  • NGA Oral Health Policy Academy Participating States
  • Worksheet: Recruiting Coalition Members
  • Worksheet: Oral Health Coalition Contact List
  • Sample Recruiting Tool: Partnership Opportunities (Delaware)
  • Examples of Oral Health Coalition Members in North Dakota, Missouri and Washington
  • Healthy Delaware 2010 Chamber of Commerce Member Questionnaire
  • Healthy Delaware 2010 Steering Committee Survey
  • Handout: Definitions of a Team
  • Handout Example: Ground Rules
  • Guidelines for Productive Team Meetings
  • SWOT Worksheet
  • References

Chapter 3. Setting Health Priorities, Establishing Oral Health Objectives, And Obtaining Baselines

• Introduction
• Tips
• Using the National Objectives as a Framework
• Setting Priorities
• Choosing Target Populations
• Criteria for Developing Objectives
• Selecting Oral Health Objectives
• Establishing a Needs Assessment Plan and Obtaining Baseline Data
• Setting Target Levels for Objectives
• Evaluating Data: Data Issues and Uses
• Resources for Data and Assistance
  • CDC
  • NCI
  • NIDCR
  • HRSA
  • IHS
  • AHQR
  • CMS
• Other Federal Web sites
• Other Data Sources
• Resources
  • Examples of Oral Health Objectives from State HP 2010 Plans
  • Worksheet: Writing Objectives
  • Summary of Needs Assessment Methods
  • Setting Target Levels for Objectives
    • Health Outcomes and Performance Objectives
    • Process Objectives
    • IHS Tracking Health Indicators
  • Characteristics of High-Quality and Effective Data for Policy Making
  • Oral Health of North Dakota’s Youth: 2001 Youth Risk Behavior Survey Results
  • Texas Risk Factor Report; Oral Cancer Risk Behaviors
  • ASTHO Health Care Safety Net Amendments of 2002
  • Legislative Updates: Health Care Safety Net Amendments
  • References

Chapter 4. Identifying and Leveraging Resources

• Introduction
• Tips
• Leveraging Resources by Integrating Oral Health with Other Health Priorities
• Categories of Resources
  • Human Resources
  • Equipment and Supplies
  • Meeting Facilities and Other Space Needs
  • Marketing/Advertising
  • Communication and Travel
• Fundraising
  • Donations and Sponsorships
  • Grantwriting
    • Who are the Grantmakers?
• Identifying Funding Opportunities
  • Federal Resources
  • Congress
  • Foundations
  • Other Philanthropies
  • State and Local Government
• Examples of Successful Funding Strategies
• Ways to Maintain Resources
• Resources
  • Links Between Oral Health and the Healthy People 2010 Leading Health Indicators
  • Potential Strategies to Ensure Resources for Planning and/or Implementation
  • Plan for Securing Resources
  • Example of Plan for Securing Resources
  • Grantwriting Tips
  • Grantwriting Glossary
  • Marquette County Health Department, Dental Program, Collaborative Partnerships
  • References

Chapter 5. Promoting HP 2010 Oral Health Plans and Activities

• Introduction
• Tips
• Health Communication
• Developing a Promotional/Marketing Plan
• Specific Strategies to Communicate About HP 2010 Plans
  • Web Sites
  • Conferences
  • Listservs
  • Newsletters
  • Media Coverage
• Media Advocacy
• Options for Formatting Information
• Resources
  • Simple Market Research Strategies
  • Sample Market Research Questions
  • How to Develop a Marketing Plan
  • Evaluate Your Marketing Plan
  • Vermont’s Oral Health Chapter
  • Formatting Press Releases
  • NCI’s Communication Channels and Activities: Pros and Cons
  • Scientific Information, Simply Put, Selected Pages
    • Text Appearance
    • Visuals
    • Layout and Design
    • Tips on Translation
    • Checklist for Easy-to-Read Print Materials
    • References

Chapter 6. Implementing Strategies, Managing and Sustaining the Process and Measuring Progress

• Introduction
• Tips
• Strategies for Implementing Objectives
• Moving the HP 2010 Agenda Forward
• Assessing and Reporting Progress
• Assessing and Creating Sustainability
• Acknowledging Successes and Contributions
• Resources
  • Dientes! Community Dental Clinic Acknowledgment Ad
  • Healthy Vermonters 2000: Report Card
  • References

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