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Chances are, you've been hearing a lot of information lately on women and heart disease. That's because The Heart Truth campaign is working with partners to spread the word that heart disease is a major women's health concern. Learn more about some special events and programs that have been focusing attention on this important issue.
Downloadable photos and graphics for use in news stories or articles related to The Heart Truth campaign are available in the Image Library.
The Heart Truth Road Show 2004
 From March to May 2004, The Heart Truth Road Show, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), and presented by Johnson & Johnson, traveled to shopping malls in Philadelphia, Chicago, San Diego, Dallas, and Miami to bring free health screenings to women and to urge them to take their heart health seriously and personally. Road Show >
Red Dress Single City Community Events
 The Single City Program brings a sampling of the Red Dress Collection to communities as part of educational activities about women and heart disease. Local hospitals, community groups, and women's health organizations sponsor Red Dress-themed health fairs, health screenings, luncheons, fashion shows, and Red Dress gala events to extend the reach of The Heart Truth messages. List of events >
Outreach to Health Professionals
 The Heart Truth exhibit, sponsored by the National Heart, Lung, and Blood Institute and HHS Office on Women's Health, urges health professionals to talk to women about heart disease, assess their risk, and motivate them to take action to reduce their risk. This exhibit is traveling to health professional conferences to further spread The Heart Truth message. List of conferences >
Olympus Fashion Week 2004
 In February of 2004, The Heart Truth's groundbreaking partnership with America's fashion industry continued as fashion leaders—including 26 top designers and 26 top models and celebrities—united on one runway to debut a collection of red dresses created exclusively for The Heart Truth campaign. The Red Dress Collection 2004 fashion show was made possible by Johnson & Johnson and affiliated companies. Fashion Week 2004 >
Wear Red Day National Wear Red Day supports the Red Dress as the national symbol for women and heart disease awareness. On the first Friday in February each year, women and men across the country can unite in the national movement to give women a personal and urgent wake-up call about their risk of heart disease. Participate in this life-saving awareness movement by showing off a favorite red dress, shirt, or tie.
American Heart Month
On February 2, 2004, First Lady Laura Bush, ambassador for The Heart Truth, kicked off American Heart Month with 200 special guests at a ceremony held in the East Room at The White House. Joining Mrs. Bush were Dr. Cristina Beato, Acting Assistant Secretary for Health, U.S. Department of Health and Human Services, Dr. Sharonne N. Hayes, Director, Mayo Clinic Women's Heart Clinic, and Joyce Cullen, a heart disease survivor from Kansas City who thanked Mrs. Bush for The Heart Truth's life-saving message that she heard during the First Lady's visit to Kansas City in September 2003. Joyce was among dozens of women and men who proudly wore red and red dress pins to the White House in support of the national symbol for women and heart disease awareness—the Red Dress.
President George W. Bush joined the ceremony to salute Mrs. Bush for all of her efforts on behalf of The Heart Truth. In recognition of the important ongoing fight against heart disease, President Bush, surrounded by survivors wearing red dresses, signed a Presidential Proclamation officially declaring February as "American Heart Month." View Proclamation >
Visit the First Lady's Web page to learn more about her recent Heart Truth activities >
Women's Heart Day On February 21, 2003, in the Great Hall of the Hubert H. Humphrey Building, U.S. Department of Health and Human Services Secretary Tommy G. Thompson presented "The Red Dress Collection." The original collection of 19 red dresses from America's most prestigious designers is the centerpiece of The Heart Truth. The red dress, first introduced in New York at Mercedes-Benz Fashion Week, serves as the national symbol for women and heart disease awareness with the message that "heart disease doesn't care what you wear."
Valentine's Day and Women's Heart Disease AwarenessOn February 14, 2003, First Lady Laura Bush visited the Red Dress Collection display at Mercedes-Benz Fashion Week and appeared on Good Morning America, Today, and The Early Show to promote awareness of women and heart disease. During her interviews, the First Lady encouraged all women to learn their personal risks for heart disease, and take action to lower those risks.
Day One LaunchLeading women's health advocates and cardiovascular experts gathered together at the National Museum of Women in the Arts in Washington, D.C., in September 2002 for the National, Heart, Lung, and Blood Institute's launch of The Heart Truth campaign. Go to Launch >
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