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[PA-37] Efficacy of a "Hip Hop" Cultural Health Symposium in Improving Health-Related Attitudes Among African-American Young AdultsAlondra Oubré, PhD, Black Biomedical Research Movement, Woodland Hills, CA
Alondra Oubré, PhD, Patrick Allen, PhD
6433 Topanga Canyon Blvd. #552, Woodland Hills, CA 91303
Health promotions campaigns designed to elevate the health status of African Americans are often ineffective because they are not culturally relevant. The Black Biomedical Research Movement (BBRM) recently sponsored a pilot two-day "African American Cultural Health Symposium," targeting black, college-age, young adults on a university campus. Both traditional health education strategies and culturally-relevant "edu-tainment", featuring black poets, hip hop artists, and other performers, were used in the symposium to educate the audience about African American disease risks and disease prevention. Celebrity hip hop performing artists were especially influential at an after-party where they publicly verbalized support for the mission of the BBRM. The pilot project was evaluated on the basis of an observational study, formal and informal interviews, and written survey questionnaires. The process evaluation revealed overall improvements in health-promoting attitudes and motivation. The innovative, short-term health-promotions methods used in this project appeared to favorably shift health-related beliefs and intentions in the target population.
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Date: July 10-12, 2002
Location: Hilton Hotel & Towers, Washington, DC
Sponsor: U.S. Dept. of Health and Human Services, Office of Minority Health / Office of Public Health and Science
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