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Communications Kit

Making the Most of Your ENERGY STAR Partnership

Your organization has demonstrated its commitment to energy efficiency and achieved results. Now it's time to share your successes with your employees, customers and stakeholders! Communicating your achievements is important because it can motivate employees, enhance customer loyalty, demonstrate your corporate responsibility, build a broad base of support for your energy efficiency initiatives, and make a lasting impact on the environment.

This resource will help you find creative ways to communicate your ENERGY STAR partnership and accomplishments. Use this checklist to get started!

For the media
For service and product providers

checkbox Draft a Communications Plan
With a plan as your roadmap, you can be sure you're communicating the right messages to the right people at the right time.

Communicate to Employees & Senior-level Managers
Educate them about your partnership, encourage them to participate in your success, and demonstrate the opportunities for significant savings they can achieve at work and at home.

checkbox Communicate to Customers
Use your partnership with ENERGY STAR to differentiate your organization from competitors.

Communicate to Stakeholders
Gain broad-based support for your energy-efficiency initiatives and get credit for improving the environment.

checkbox Get Recognition from ENERGY STAR
If you've gone this far, you should be recognized for all of your efforts!

checkbox Use ENERGY STAR's Examples & Templates
No need to recreate the wheel -- use our templates to draft press releases, promotional materials, and more!

Download ENERGY STAR Logos
Promote your ENERGY STAR partnership. Use the ENERGY STAR logo, separately or in conjunction with your company's logo, to promote your partnership.