Overview
Health communication as a science-based discipline has grown quickly in the last two decades. CDC has made a substantial investment in
improving the science and practice of health communication at CDC through the development of research projects, capacity building, and the
provision of tools for health communication planning and evaluation.
The CDC Office of Communication along with communication directors and staff throughout CDC lead the way in improving the science of
communication by providing expert consultation and research on a variety of communication issues. Below are some of the active practice areas in
health communication at CDC today.
Research and Evaluation
Just as science is the basis for all health intervention programs at CDC, the Office of Communication looks to the science of communication to
help model communication planning within public health interventions. Read more about CDC's research and evaluation efforts…
Social Marketing
The CDC identifies Social Marketing as a practice allied with Health Education and Health Promotion. The Office of Communication encourages
CDC/ATSDR programs to apply the principles of Social Marketing to public health problems in order to increase the effectiveness of interventions.
Learn more about social marketing…
Audience Research
Communication is filtered through people's beliefs, concerns, needs, values and life experiences. These aspects of "receivers" vary widely
across audience groups. Read more about CDC's audience research efforts…
Language and Culture
Eliminating health disparities is one of the top priorities of both Health and Human Services (HHS) and CDC . The detailed program, Healthy
People 2010, outlines a path and focus to achieving this goal. Culture and language barriers prevent millions of Americans from obtaining,
processing and understanding basic health information. Read more about CDC's cross cultural efforts…
On-line Health and Web Evaluation
CDC recognizes the importance of the Web as a key communication channel for rapidly reaching many audiences. CDC is a top source of information
on a number of health topics. These include the latest news on emerging outbreaks such as SARS, up-to-date travel health information and CDC's
statistical reports on the "health pulse" of the nation. Read more about CDC's on-line health and web evaluation efforts…
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