Communicator Resources

Best Bets

On the Evaluation of Health Communication Activities

Our evaluation research analyst recommends:

Core Resources

• Greene, J.C., & Henry, G.T. New Directions for Evaluation. A Publication of the American Evaluation Association.
• The American Journal of Evaluation. Elsevier Science.
• Guiding Principles for Evaluators. A Report from the AEA Task Force on Guiding Principles for Evaluators.

Web Links

• MMWR "Framework for Program Evaluation in Public Health"
  
• CDC Evaluation Working Group
• Community Toolbox
• Agency for Toxic Substances and Disease Registry
  An Evaluation Primer on Health Risk Communication Program and Outcomes.
• American Evaluation Association

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