Communicator Resources

Best Bets

On Social Marketing for Public Health

Our non-profit marketing "gurus" recommend:

Core Resources

• Andreasen, Alan A., Andreasen, Alan R. Marketing Social Change: Changing Behavior to Promote Health, Social Development & The Environment. Jossey-Bass, Inc. 1995.
• Aaker, David A., Joachimsthaler, Erich. Brand Leadership. The Free Press. 2000.
• Ries, Al & Trout, Jack. The 22 Immutable Laws of Marketing: Violate them At Your Own Risk. Harper Collins Publishers, Inc. May 1994.

Web Links

• National Center on Nonprofit Enterprise
  Non-profit and social marketing partnership issues.
• American Marketing Association
• Social-Marketing.com
  Comprehensive Online Resource on Social Marketing. A good site to look at to learn more about marketing, conferences or to learn about the services offered by Weinreich Communications.
• The Social Marketing Network
  

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