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Introduction to Program Evaluation for Comprehensive Tobacco Control Programs

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Contents
Executive Summary
Introduction
1. Engage Stakeholders
  The stake holders in tobacco-use prevention and control
Why stakeholders are important to an evaluation
The role of stakeholders in an evaluation
2. Describe the Program
  The need for the program
Goals and objectives
Program activities
Programs resources
Stage of development
Program context
Logic models
3. Focus the Evaluation Design
  Process evaluation
Outcome evaluation
Common types of evaluation designs
Purpose
Defining the users of evaluation results
Defining the uses of evaluation results
Evaluation questions
4. Gather Credible Evidence
  Measuring program outcomes
Selecting indicators to measure outcomes
Selecting data sources for indicators
Suggested data-collection activities for different levels of resources
Collecting data
Selecting data-collection methods
5. Justify Conclusions
  Analyzing the findings
Interpreting the findings
Sample benchmarks for performance
6. Ensure Use of Evaluation Findings, and Share Lessons Learned
  Making recommendations
Sharing the results and the lessons learned from evaluation
Using the information
References
Glossary
Appendices
A. Surveillance and Evaluation Date Resources for Comprehensive Tobacco Control Programs
B. Preventing the Initiation of Tobacco Use Among Young People
C. Promoting Smoking Cessation Among Young People and Adults
D. Evaluation Contracts Checklist
Acknowledgements


 

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This page last reviewed September 08, 2003

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