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Mrs. Smith's Bakeries Issues Allergy Alert on Undeclared Whey in Snack Carrot Cake

NEWS RELEASE



Contact:  Marta Turner 
          912-226-9110 
                

For Immediate Release

Mrs. Smith's Bakeries Issues Allergy Alert on Undeclared Whey in Snack Carrot Cake

Suwanee, GA - July 5, 2002 -- Mrs. Smith's Bakeries, is voluntarily recalling its 3.5 ounce packages of Mrs. Freshley's, BlueBird, Aunt Hannah, and Blue Ribbon carrot cake because they may contain undeclared whey, a diary product. People who have allergies to dairy products run the risk of serious or life-threatening allergic reaction if they consume these products.

The recalled snack carrot cakes were distributed nationwide in retail stores and through vending machines.

The product comes in a 3.5 ounce, clear plastic package marked with "best used by" date of August 4th or earlier.

No illnesses have been reported to date in connection with this problem.

The recall was initiated after it was discovered that the whey-containing product was distributed in packaging that did not reveal the presence of whey. Subsequent investigation indicates the problem was caused by a temporary breakdown in the company's production and product change processes.

The problem has been corrected and production of the product has resumed.

Consumers who have purchased 3.5 ounce packages of Mrs. Freshley's, BlueBird, Aunt Hannah, or Blue Ribbon carrot cake with a "best if used by" date of August 4th or earlier are urged to return them to the place of purchase for a full refund.

Consumers with questions may contact the company at 1-877-291-2235.



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