Easy-Bake Issues Allergy Alert and Recall of Bake 'N Design Cookie Sets Due to Undeclared Peanuts and Milk Proteins

For Immediate Release

Easy-Bake Issues Allergy Alert and Recall of Bake 'N Design Cookie Sets Due to Undeclared Peanuts and Milk Proteins

PAWTUCKET, R.I., April 10, 2003 – EASY-BAKE is voluntarily recalling approximately 155,000 of its EASY-BAKE BAKE ‘N DESIGN COOKIE SETS, product nos. 60813/60821 and 60814/60821, because the white cookie mix included in the sets contains milk proteins and may contain peanuts, both of which were not declared on the label. People who have an allergy or severe sensitivity to milk proteins or peanuts run the risk of serious or life-threatening allergic reaction if they consume these products.

No complaints or illnesses have been reported to date in the U.S. One illness has been reported in Canada.

The EASY-BAKE BAKE ‘N DESIGN COOKIE SET was sold in a purple and pink box with the EASY-BAKE logo on the outside and included a white cookie mix, icing mix, two food decorating pens and four cookie cutters. The product no. 60813/60821 or 60814/60821 is featured on the lower right corner of the packages front panel. The sets were sold in the U.S. at major toy stores and mass merchandise outlets nationwide beginning in November 2001 and cost approximately $6.99.

No other EASY-BAKE products or mixes are affected by this recall.

Consumers who have purchased these products should not use them. Consumers should call 800-327-8264 or go to www.easybake.com for information on how to return these products for a replacement item of comparable value.

EASY-BAKE is a brand of Hasbro, Inc.

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