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The Fresh Juice Company Issues Allergy Alert on Undeclared Allergen in Product

NEWS RELEASE



Media Contacts:	Dan King
		(863) 288-6815 ext. 49
                Gina Fonzi
                (770) 493-7030

For Immediate Release

Winter Haven, FL - June 24, 2000 - The Fresh Juice Company is voluntarily recalling Frooja/Saratoga Smoothies because they may contain trace amounts of undeclared milk and egg proteins which are not in the ingredient statement. People who have an allergy or severe sensitivity to milk and egg proteins may run the risk of serious or life-threatening allergic reaction if they consume these products.

The Frooja/Saratoga Smoothies products are produced in Winter Haven, Florida and distributed in retail stores throughout selected areas of the country.

The product can be identified with an "Enjoy By" dates between 5/15/00 and 7/12/00. This alert includes Saratoga Smoothies' brands Banana, Mango Peach, Strawberry Banana, Berry Peach, Raspberry, and Blackberry. The Frooja beverages affected by this alert include Peach Mango, Plentiful C, Ginseng Berry, Strawberry Banana, Fruit Salad and Protein Rapture.

Customers who have purchased the 12 oz. Frooja or 16 oz. Saratoga Smoothie product may call The Fresh Juice Company Customer Care Department for a refund at (770) 493-7030.

These products are safe for people without milk or egg protein allergies. The Fresh Juice Company is issuing this alert in keeping with its commitment to provide safe and healthy natural fruit smoothies.

This voluntary recall action is being taken with the knowledge of the U.S. Food and Drug Administration and does not affect any other Fresh Juice or Saratoga products.

Office of Public Affairs
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