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Great Brands of Europe, Inc. Issues Allergy Alert on Le PIM's Soft Biscuits with Fruit Filling

NEWS RELEASE



Contact:  Consumer Line: 
          1-800-322-4619

For Immediate Release

Wilton, CT - March 14, 2002 -- Great Brands of Europe, Inc. is voluntarily recalling all three flavors (Orange, Pear and Raspberry) of its Le PIM’s soft biscuits with fruit filling sold in the United States, because the products may contain undeclared traces of milk protein. Only people who have an allergy or severe sensitivity to milk protein run the risk of serious or life-threatening allergic reaction if they consume these products.

These products were distributed nationwide through retail stores.

The products come in cardboard packaging of 150 g (5.29 oz), in three flavors: Orange, Pear and Raspberry (UPC codes 6-94990-00850-6, 6-94990-00855-1, and 6-94990-08370-1). No other UPC codes are affected by this action.

One allergic reaction to milk protein has been reported.

This voluntary action was initiated after it was discovered that product containing traces of milk protein was distributed in packaging that did not reveal the presence of milk.

Great Brands of Europe, Inc. was made aware of the situation after receiving one consumer complaint.

Consumers who have known food allergies to milk protein should not eat this product and are urged to return it to the store where it was purchased for a full refund. These products are safe for consumption by all other consumers.

Should consumers have questions regarding this matter they should call Great Brands of Europe’s consumer line at 1-800-322-4619.

FDA/Website Management Staff
Web page created by tg 2002-MAR-15.