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Kellogg USA Issues Allergy Alert on Undeclared Egg in
Kellogg's® Pop-Tarts® Frosted Brown Sugar Cinnamon

NEWS RELEASE



Contact:  Jenny Enochson
          (269) 961-3799

For Immediate Release

Kellogg USA Issues Allergy Alert on Undeclared Egg in Kellogg's® Pop-Tarts® Frosted Brown Sugar Cinnamon

BATTLE CREEK, Mich. - December 6, 2002 -- Kellogg USA of Battle Creek, Mich., is recalling Kellogg's® Pop-Tarts® Frosted Brown Sugar Cinnamon 8-count, 14-ounce packages because they contain undeclared egg. People who have an allergy or severe sensitivity to egg run the risk of serious or life-threatening allergic reaction if they consume this product.

There are 730,000 packages of 8-count, 14-ounce Kellogg's® Pop-Tarts® Frosted Brown Sugar Cinnamon with a UPC code of 38000 31110 and a carton code of K-3111D printed on the top of the package affected by this allergy alert. The only Better If Used Before Dates affected are:

SEP 23 03 CT NOV 23 03 CP
OCT 27 03 CP NOV 24 03 CP
OCT 28 03 CP NOV 25 03 CP
NOV 06 03 CT NOV 26 03 CP
NOV 07 03 CT NOV 27 03 CP
NOV 08 03 CT

These packages were distributed throughout the U.S. and Caribbean.

No illnesses or allergic reactions have been reported to date in connection with this problem.

This recall was initiated after an internal review revealed that product containing egg was inadvertently placed in packages that do not declare the presence of egg. The only affected product is the 8-count package bearing the code K-3111D, and with the specific Better If Used Before dates indicated above.

Consumers who have purchased the recalled product can contact Kellogg Consumer Affairs at 1-877-877-4494 for further information and instructions.


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