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South Beach Beverage Co. Issues Voluntary Recall of SoBe Tsunami Orange Cream Flavored Beverage in Parts of 15 States Due to Undeclared Milk Protein

NEWS RELEASE



Contact:  Larry Jabbonsky
          914-253-2647

For Immediate Release

South Beach Beverage Co. Issues Voluntary Recall of SoBe Tsunami Orange Cream Flavored Beverage in Parts of 15 States Due to Undeclared Milk Protein

NORWALK, CT, September 20, 2002 - South Beach Beverage Company today announced the voluntary recall of as many as 17,280 cases of SoBe Tsunami Orange Cream Flavored Beverage in 20-ounce glass bottles due to undeclared milk protein. People who have an allergy or severe sensitivity to milk run the risk of a potentially serious or life-threatening allergic reaction if they consume the product.

This mislabeling issue is plain to see. The only packages that may be affected by this recall are 20-ounce bottles of SoBe Tsunami Orange Cream Flavored Beverage that have a SoBe Green Tea label on the back panel and bear the production code AUG 11 03 CT823 XXXX VG080722.

There is nothing wrong with the product quality and, while it is correctly identified as SoBe Tsunami Orange Cream Flavored Beverage on the front label, certain back panels, which include nutrition facts and ingredients, may be mislabeled as SoBe Green Tea. These labels were incorrectly applied at one production facility and the issue was discovered after the bottles were released for distribution.

The potentially affected packages have been distributed primarily to convenience stores and other retail outlets in parts of 15 states: Kansas, Louisiana, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, North Carolina, Oklahoma, Tennessee, Texas, Virginia and Wisconsin.

Consumers who find a mislabeled bottle of SoBe Tsunami Orange Cream Flavored Beverage can call SoBe Consumer Relations at 1-800-588-0548 to replace the product. For individuals who do not have an allergy or severe sensitivity to milk, the product is perfectly safe to drink.

There have been no reported allergic reactions or illnesses associated with this mislabeling issue to date. No other SoBe products or packages are affected. Consumers who want more information can call SoBe Consumer Relations at 1-800-588-0548.

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