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NEWS RELEASE



Contact:  Julie DeYoung
          630-512-1513

For Immediate Release

Swissrose International Recalls Two Additional Cheese Products

MOONACHIE, N.J., November 10, 2000 -- Swissrose International, Inc. of Moonachie, N.J. is adding two Marble Jack cheese items under the Lost Creek Farms label to its recall list because of the potential to be contaminated with Listeria monocytogenes.

Swissrose is assisting Hill & Valley Cheese, the State of Wisconsin, and the FDA in recalling the Colby Jack and Marble Jack cheeses manufactured by Hill & Valley Cheese, Inc. of Cashton, Wis. Some of the cheese manufactured by Hill &Valley; Cheese tested positive for Listeria monocytogenes. The company received cheese from Hill & Valley on June 23 and June 28, 2000. Some of the Marble Jack cheese subject to this recall was converted into consumer items and distributed to consumers nation-wide under the Lost Creek Farms label. Although this cheese represents a very small portion of the company's retail products and much of it is probably no longer in distribution, Swissrose is always concerned for the health of the consumer.

Listeria monocytogenes is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, pregnant women and individuals with weakened immune systems. Although healthy individuals may suffer short-term symptoms such as fever, headaches, stiffness, nausea, abdominal pain and diarrhea, listeria infection can cause miscarriages and stillbirths among pregnant women.

To date there have been no reports of illness related to the products subject to this recall.

Effective immediately, Swissrose is adding only the following Marble Jack items to its recall list.

Additional Products Being Recalled

Products Previously Recalled

Consumers may return affected product to the store where purchased for a full refund. For further information, call 1-800-233-7022.


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