Advertising

Dot Com Disclosures: Information About Online Advertising [PDF]

Advertising and Marketing on the Internet: The Rules of the Road
Frequently Asked Advertising Questions: A Guide for Small Business

Joint FTC/FCC guides on Long Distance Advertising [PDF]

Advertising Substantiation

FTC Policy Statement Regarding Advertising Substantiation

Bait Advertising

FTC Guides Against Bait Advertising
 

Comparative Advertising

Statement of Policy Regarding Comparative Advertising

Deception

FTC Policy Statement on Deception

Deceptive Pricing

FTC Guides Against Deceptive Pricing

Dietary Supplements

Dietary Supplements: An Advertising Guide for Industry

FTC Staff Comment on Draft Report of the Commission on Dietary Supplement Labels

FTC Staff Comment on FDA Proposed Rule on Statements Made for Dietary Supplements

Endorsements and Testimonials

FTC Guide Concerning the Use of Endorsements and Testimonials

Environment

FTC Guides for the Use of Environmental Market Claims (Green Guides)

Eye-Care Surgery

FDA/FTC Joint Letter on PRK
FTC Staff Guides on Refractive Eye Surgery

Use of the Word "Free"

FTC Guide Concerning the Use of the Word "Free"

 

Food Advertising

Enforcement Policy Statement on Food Advertising

Jewelry

Guides for the Jewelry, Precious Metals, and Pewter Industries

Unfairness

FTC Policy Statement on Unfairness

 

Vocational and Distance Education Schools

Guides for Private Vocational and Distance Education Schools [TEXT]  [PDF]

Weight-Loss Products

Red Flag: Bogus Weight Loss Claims Web Site
Red Flag: Bogus Weight Loss Claims Brochure [PDF 380k]