Consumer Information

• Advertising and Marketing on the Internet: The Rules of the Road [TEXT] [PDF]
  
  
• Auction Guides: Not So Hot Properties [TEXT] [PDF]
  
  
• Eco-Speak: A User’s Guide to the Language of Recycling [TEXT] [PDF]
  
  
• "Free" and "Low-Cost" PC Offers. Go Figure. [TEXT] [PDF]
  
  
• FTC Explains ‘Made in USA’ Standard To Confirm Cons. Confidence [TEXT] [PDF]
  
  
• Guide to the Federal Trade Commission [TEXT] [PDF]
  
  
• Long Distance Deals [TEXT] [PDF]
  
  
• Making Sense of Long Distance Advertising [TEXT]
  
  
• Project Mailbox III: Catch the Bandit in Your Mailbox Campaign Consumers [TEXT]\
  
  
• Promotions for Kids' Dietary Supplements Leave a Sour Taste [TEXT] [PDF]
  
  
• Red Flag: Bogus Weight Loss Claims [TEXT] [PDF]
  
  
• Sorting Out "Green" Advertising Claims [TEXT] [PDF]
  
  
• Taking the "Bait" Out of Rebates [TEXT] [PDF]
  
  
• Tips for Making Environmental Marketing Claims on Mail [TEXT]
  
  
• Up In Smoke: The Truth About Tar and Nicotine Ratings [TEXT] [PDF]

Business Information

• A Business Checklist for Direct Marketers [TEXT]
  
  
• Advertising and Marketing on the Internet: The Rules of the Road  [TEXT] [PDF]
  
  
• Advertising Consumer Leases [TEXT] [PDF]
  
  
• Advertising Retail Electricity and Natural Gas [TEXT] [PDF]
  
  
• Big Print. Little Print. What's the Deal? How to Disclose the Details [TEXT] [PDF]
  
  
• Businessperson's Guide to the Mail and Telephone Order Mdse Rule [TEXT] [PDF]
  
  
• The Cachet of Cashmere: Complying with the Wool Products Labeling Act [TEXT] [PDF]
  
  
• Clothes Captioning: Complying with the Care Labeling Rule [TEXT] [PDF]
  
  
• Complying with the Environmental Marketing Guides [TEXT] [PDF]
  
  
• Complying with the Made In the USA Standard [TEXT] [PDF]
  
  
• Dietary Supplements: An Advertising Guide for Industry [TEXT] [PDF]
  
  
• Disclosing Energy Efficiency Information: A Guide for Online Sellers of Appliances  [TEXT] [PDF]
  
  
• Down...But Not Out: Advertising & Labeling of Feather & Down Products [TEXT] [PDF]
  
  
• Dot Com Disclosures: Information About Online Advertising [TEXT] [PDF]
  
  
• Environmental Marketing Claims [TEXT] [PDF]
  
  
• Frequently Asked Advertising Questions: A Guide for Small Business [TEXT] [PDF]
  
  
• How to Advertise Consumer Credit: Complying with the Law [TEXT]
  
  
• How to Comply With The Children's Online Privacy Protection Rule [TEXT] [PDF]
  
  
• In-FUR-mation : How to Comply with the Fur Products Labeling Act [TEXT] [PDF]
  
  
• In The Loupe: Advertising Diamonds, Gemstones and Pearls [TEXT] [PDF]
  
  
• Making Environmental Marketing Claims on Mail [TEXT] [PDF]
  
  
• Project Mailbox III: Catch the Bandit in Your Mailbox Campaign Business [TEXT]
  
  
• Screening Advertisements: A Guide for The Media [TEXT] [PDF]
  
  
• Selling 'American-Made' Products? What Businesses Need to Know About Making Made in USA
  Claims [TEXT] [PDF]
  
  
• Selling on the Internet: Prompt Delivery Rules  [TEXT] [PDF]
  
  
• Threading Your Way Through the Labeling Requirements Under the Textile and Wool Acts [TEXT] [PDF]
  
  
• Voluntary Guidelines for Providers of Weight Loss Products or Services  [TEXT] [PDF]
  
  
• Wedding Gown Labels: Unveiling the Requirements [TEXT] [PDF]
  
  
• When Yellow Pages Invoices Are Bogus [TEXT] [PDF]

Guides

• Dietary Supplements: An Advertising Guide for Industry [TEXT] [PDF]
  
  
• Guide Concerning the Use of Endorsements and Testimonials [TEXT]
  
  
• Guide Concerning the Use of the Word "Free" [TEXT]
  
  
• Guides Against Bait Advertising [TEXT]
  
  
• Guides Against Deceptive Pricing [TEXT]
  
  
• Guides for the Jewelry, Precious Metals, and Pewter Industries [TEXT] [PDF]
  
  
• Guides for the Household Furniture Industry [TEXT] [PDF]
  
  
• Guides for Private Vocational and Distance Education Schools [TEXT] [PDF]
  
  
• Jewelry Guides and Information [TEXT]
  
  
• Joint FTC/FCC guides on Long Distance Advertising [PDF]
  
  
• Refractive Eye Surgery Advertising: Guidance for Marketers [TEXT]

Policy Statements

• Enforcement Policy Statement on Food Advertising [TEXT]
  
  
• Enforcement Policy Statement on US Origin Claims (Made In USA) [TEXT]
  
  
• FTC Policy Statement on Compartive Advertising [TEXT]
  
  
• FTC Policy Statement on Deception [TEXT]
  
  
• FTC Policy Statement on Unfairness [TEXT]
  
  
• FTC Policy Statement Regarding Advertising Substantiation [TEXT]
  
  
• Joint FCC/FTC Policy Statement For the Advertising of Dial-Around And Other Long-Distance
  Services To Consumers [PDF]
  
  
• "Made In USA" Standard - Homepage [TEXT]

Public Comments

• Electronic Media Issues [TEXT]

Rules and Acts

• Consumer Leasing Act [TEXT]
  
  
• R-Value Rule - 16 CFR 460 [TEXT]

Staff Comments and Letters

• FDA/FTC Joint Letter on PRK [TEXT]
  
  
• FTC Staff Comment on Draft Report of the Commission on Dietary Supplement Labels [TEXT]
  
  
• FTC Staff Comment on FDA Proposed Rule on Statements Made for Dietary Supplements [TEXT]

Workshops and Seminars

• Etail dEtails: A Special Seminar on Internet Marketing [TEXT]
  
  
• Joint FCC/FTC Public Forum: Advertising Long-Distance Services [TEXT]
  
  
• "Made in USA" Review [TEXT]

Business Resources

www.business.gov

www.firstgov.gov