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D ~ 8"<@  @È ~ " 0   ~    y?8<~ "x>`> "x@?>` xp? ~  @ ~ x 0@p p C ~ p@ ~ `@  ~  $   ~   >8 p ~   @p ~  @ 8` ~ @   ~ 8 @@   ~   0x ~  |H~ @ ~   ~  a1@ x x?8~   D~??8~ `h8x~?x~  @~p@A|8 ?|?xp8~ `x@  xp x@p @x8x`pp`x0x8~B  x << ` |9IIII)!dxdxTable_A # 4Vf$Ӏ  1    _  Dataprovidedinthisreportfortheyear2000includeinformationfromCommonwealth 8 Brands,Inc.;dataforprioryearsdonotincludeinformationfromthatcompany.  4Vf$Ӏ  2    _  TheCommissionrecentlylearnedthatonemanufacturer'spreviousreportshadnot 8 includedsomeofitssalesin,oranyofitsadvertisingandmarketingexpendituresfor,the $ CommonwealthofPuertoRicoandtheU.S.territories.Suchsalesandexpensesareincludedin  the2000data. 0 4Vf$Ӏ  3    _  Thereportedfiguresincludealladvertising,merchandising,andpromotional e expendituresrelatedtocigarettes,regardlessofwhethersuchadvertisingwouldconstitute Q "commercialspeech"orwouldbeprotectedfromlawenforcementactionundertheFirst = Amendment.TheCommissionbeganrequiringtobaccocompaniestoincludeexpendituresfor ) suchprotectedspeechin1989. t    \R3'\ d 4Vf$Ӏ  4    _  Specialtyitemdistributionincludesthepracticeofsellingorgivingtoconsumersitems e suchasTshirts,caps,sunglasses,keychains,calendars,lightersandsportinggoodsbearinga Q cigarettebrand'slogo.  4Vf$Ӏ  5    _  Thiscategorydoesnotincludedirectmailcontainingcoupons.Couponssentviadirect e mailwerereportedinthecouponandretailvalueaddedcategoryfrom1988to1996,and,as Q notedbelow,werereportedseparatelyforthefirsttimeinthereporttoCongressfor1997.  4Vf$Ӏ  6    _  From1988to1996,theCommissioncollectedinformationaboutspendingoncoupons e andretailvalueaddedasasingleexpenditurecategory.Thiscategory,whichincludedcentsoff Q coupons,multiplepackpromotionsandretailvalueaddedoffers,\ C ׀wasthesinglelargestcategory = ofexpendituresfrom1990to1993.BeginningwithitsreporttoCongressfor1997,the ) Commissionreportedinformationaboutexpendituresoncouponsandretailvalueadded  separately,toprovidebetterinformationonindustrymarketingtrends.  4Vf$Ӏ  11    _  Multiplepackoffersareadditionalpacksofcigarettesthataregivenfreewithcigarette  purchases,suchas"buyone,getonefree."Retailvalueaddedoffersincludenoncigaretteitems,suchaskeychainsorlighters,givenawayatthepointofsalewiththepurchaseofcigarettes.  4Vf$Ӏ  7    _  Thisincludesexpendituresfor:(1)thesponsoring,advertisingorpromotionofsportsor e sportingevents;supportofanindividual,group,orsportsteam;andpurchaseoforsupportfor Q equipment,uniforms,sportsfacilitiesand/ortrainingfacilities;(2)allexpendituresfor = advertisinginthenameofthecigarettecompanyoranyofitsbrandsinasportsfacility,ona ) scoreboard,orinconjunctionwiththereportingofsportsresults;and(3)allexpendituresfor  functionalpromotionalitems(clothing,hats,etc.)connectedwithasportingevent.  4Vf$Ӏ  8    _  In1989,theCommissionbeganrequiringthecigarettecompaniestodeclarewhetherany e moneyorotherformofcompensationhadbeenpaidtohaveanycigarettebrandnamesor Q tobaccoproductsappearinanymotionpicturesortelevisionshows.  d VhAowContractContract Outline StyleC.1(a)(1)(i)(A)(a)(GE/$  2  0  .3   ` (_$0  2  a  .3  0` (#(#(s $0  0` (#(#2  i  .3  0 ` (#` (#(;$0  0` (#(#0 ` (#` (#2(  1  )3  0 (# (#($0  0` (#(#0 ` (#` (#0 (# (#2(  a  )3  0h(#(#(p$0  0` (#(#0 ` (#` (#0 (# (#0h(#(#2(  i  )3  0h(#h(# !  _5Q5' XXX'g3L3#` p0a# `N^E6g 66(#(# 6666 6666 6666 6666 6666 6666 6666 6666 (#(#66SFXXSF@dd #SF9#JQSFFederalTradeCommission p    `  CigaretteReport X    `    For2000   #XmXJQ#T XXm@*#  T#T  ԈX@*   `     h      p ISSUED:2002  (J$ X X  TRY,3'X3' Letter 3' Letter3'T X  8585#  T##XX #8XXdd8  :*?*XXXX6zI.0  INTRODUCTION 8T$T$ H  Thisreportisthelatestinaseriesoncigarettesales,advertisingandpromotionthatthe  FederalTradeCommission("theCommission")haspreparedannuallysince1967.     Thestatisticaltablesappendedtothisreportprovideinformationondomesticsalesand   advertisingandpromotionalactivityforU.S.manufacturedcigarettesfortheyears1963through  ` 2000.Thetableswerecompiledfromrawdatacontainedinspecialreportssubmittedtothe p 8  CommissionpursuanttocompulsoryprocessbythesixmajorcigarettemanufacturersintheUnited H  States:Brown&WilliamsonTobaccoCorp.,CommonwealthBrands,Inc.,_Liggett_ԀGroup,Inc.,    LorillardTobaccoCo.,PhilipMorrisInc.,andR.J.ReynoldsTobaccoCo.U 2  1      #XXXX#XXXX  #XXXX8 #XXXX  Thereportshowsthatcigarettesalesincreasedby0.5percentfrom1999to2000#XXXX #XXXX,while  advertisingandpromotionalexpendituresrose16.2percentto$9.57billion,#XXXX- #XXXXԀ#XXXX #XXXXthemosteverreportedto p theCommission.Increasesinexpendituresforpromotionalallowancesandretailvalueadded H accountformostoftheoverallriseinspending.Theindustryalsoreportedincreasesinspendingfor X  coupons(up32.8percent)#XXXX#XXXXԀandpublicentertainment(up15.8percent),buttheseexpenditure 0 categoriesarerelativelysmallintermsofoverallspending.Substantialdecreaseswerereportedfor  outdooradvertising(down82.8percentfrom1999to2000)andtransitadvertising(down99.9  percent).#XXXX#  !     Table1displaysannualcigarettesalesbymanufacturerstowholesalersandretailers.Vh 2  2      ׀In #X" 2000,themajordomesticcigarettemanufacturerssold413.5billioncigarettesdomestically,2.2 h%0!$ 6z 6e8  6  billionmorethanthe411.3theysoldin1999.This0.5percentincreasefromthe1999levelfollowsa e 10.3percentdecreaseinsalesfrom1998to1999. =   BecausethecigarettesalesdatathatarereportedtotheCommissionbythemanufacturersare  basedonfactoryshipments,andthuscanreflectchangesininventoryholdingsbycigarette   wholesalersandretailers,theCommissionhasrecentlybeenincludinginitsannualreportinformation  ` fromthecigaretteconsumptionseriesproducedbytheU.S.DepartmentofAgriculture(USDA),  8  whichisbasedonanestimateofthenumberofcigarettesactuallysoldtoconsumers.USDA's u  cigaretteconsumptionestimates,whicharealsoincludedinTable1,showa1.1percentdecrease M  from435billioncigarettesin1999to430billionin2000.Table1alsoshowsU.S.adultpercapita % cigarettesalesperyear,whichisgeneratedbydividingmanufacturers'salestowholesalersand  retailersbytheU.S.adultpopulation.BasedonthedatareportedtotheCommissionbythe p manufacturers,percapitasalesfellfrom2,175in1999to1,975in2000,adeclineof9.2percent,or H 200cigarettesperperson.      Tables2through2Bshowtheamountsspentoncigaretteadvertisingandpromotionforthe ] years1970,and1975through2000.W 2  3      ׀Thesetableslisttheamountsspentonthedifferenttypesof 5 mediaadvertising(e.g.,newspapersandmagazines)andsalespromotionactivities(e.g.,distribution   ofcigarettesamplesandspecialtygiftitems)andalsogivethepercentageofthetotalamountspent !  forthevarioustypesofadvertisingandpromotion. #X"   Table2Bshowsthatoverall,$9.57billionwasspentoncigaretteadvertisingandpromotionin %0!$ :* :  :  2000,themosteverreportedbythemajorcigarettemanufacturers.The$9.57billionrepresentsan e increaseof16.2percentfromthe$8.24billionspentin1999,andof42.2percentfromthe$6.73 = billionspentin1998.    Newspaperadvertisingexpendituresroseslightlyfrom$51.0millionto$51.7millionbetween   1999and2000,anincreaseof1.4percent.Thisadvertisingcategoryaccountsforonehalfof1  ` percentofallexpenditures.Althoughnewspaperspendingaccountedfor23.1percentoftotal  8  expendituresin1981,ithasaccountedforlessthan1percentofexpendituressince1992. u    Themanufacturersreportedspending$294.9milliononmagazineadvertisingin2000,a M  decreaseof21.8percentfrom1999.Magazineadvertisingrepresented3.1percentoftotalspending. % Spendingonmagazineadvertisingpeakedin1984,whenthecigarettecompaniesreportedspending  $425.9million(20.3percentoftotaladvertisingandpromotionalexpenditures). p   Spendingonoutdooradvertising(e.g.,billboards)totaled$9.3millionin2000,an82.8 H percentdecreasefrom1999,when$53.8millionwasspent.In2000,outdooradvertising   expenditurescomprised0.1percentoftotaladvertisingandpromotionalspending.These ] expenditurespeakedat$386.1millionin1991. 5   Spendingontransitadvertising(i.e.,advertisingonpublictransportation)declinedfrom$5.6   millionin1999to$4,000in2000,adecreaseof99.9percent.Transitadvertisinghasbeenashighas !  $40.2milliononlytwoyearsearlier. #X"   Spendingonpointofsalepromotionalmaterials(adspostedattheretaillocation)grewby %0!$ $17.6million(5.3percent)from1999($329.4million)to2000($347.0million).Pointofsale m'#& advertisingaccountedfor3.6percentoftotaladvertisingandpromotionin2000.Theseexpenditures E)$( peakedin1993at$400.9million. +&*   Promotionalallowances(e.g.,paymentsmadetoretailerstofacilitatesales)were$3.91 ,(, billionin2000,up10.5percentfromthe$3.54billionspentin1999.Asithasbeeneachyearsince e 1994,thiswasthesinglelargestcategoryofadvertisingandpromotionalexpenditures,accountingfor = 40.9percentofall2000spending.Since1995,spendingonpromotionalallowanceshasmorethan  doubled.     Moneyspentgivingcigarettesamplestothepublic("samplingdistribution")declinedfrom  ` $33.7millionin1999to$22.3millionin2000,adecreaseof33.8percent.Cigarettesampling  8  distributionaccountedforonly0.2percentofthetotalspentonadvertisingandpromotionin2000; u  theseexpenditureshaveaccountedforlessthan1percentoftotalspendingeveryyearsince1992. M    In2000,$264.8millionwasspentonspecialtyitemdistributionthroughthemail,at % promotionalevents,orbyanymeansotherthanatthepointofsalewiththepurchaseofcigarettes.Y 2  4        (Specialtyitemsdistributedalongwiththepurchaseofcigaretteswereredesignatedasretailvalue p addedexpensesbeginningin1988.)Specialtyitemdistributionexpendituresdeclined$70.9million H (21.1percent)from1999,andaccountedfor2.8percentoftotaladvertisingandpromotional   expendituresin2000. ]   Spendingonpublicentertainment(e.g.,sponsorshipofconcerts,autoracing,andfishing 5 tournaments)increasedby15.8percent($42.2million)from1999to2000.Withexpenditures   reportedat$309.6million,publicentertainmentaccountedfor3.2percentoftotaladvertisingand !  promotionexpendituresin2000. #X"    Thecigarettecompaniesreportedatotalof$92.9millionfordirectmailadvertisingin2000, %0!$ ?* ?  ?  1.8percentlessthanthe$94.6millionreportedin1999.Z 2  5      ׀ e    Allreportingcompaniesindicatedthatnomoneyhadbeenspentonendorsementsand = testimonialsforcigarettesin2000.Noexpenditureshavebeenreportedinthiscategorysince1988.    Theindustryreportedspending$705.3milliononcoupons,anincreaseof32.8percentfrom   the$531.0millionspentin1999.[T 2  6        `   Spendingonretailvalueadded(offerssuchas"buyone,getonefree"or"buythree,getfree  8  Tshirt,"wherethecigaretteproductandthebonusitemoftenarepackagedtogetherasasingleunit) u  grewby$956.6million(37.4percent)from1999($2.56billion)to2000($3.52billion).Retailvalue M  addedaccountedfor36.7percentoftotaladvertisingandpromotionin2000.Since1997,thefirst % yeartheCommissionreportedretailvalueaddedasaseparatecategory,spendingonretailvalue  addedhasmorethantripled. p   In2000,thecompaniesreportedspending$949,000onInternetadvertising,whichislessthan H onehundredthof1percentoftheyearstotaladvertisingandpromotionalexpenditures.This   categoryincludestheInternet,WorldWideWeb,commercialonlineservicesanddirectmail ] advertisingusingelectronicmailmessages. 5   In1988,theCommissionbeganrequiringthecigarettecompaniestostateseparatelythe   amountofmoneyspentonsportsandsportingevents.For2000,themajordomesticcigarette !  companiesreportedthattheyspent$127.9milliononsportsandsportingevents,] 2  7      ׀anincreasefrom e the$113.6millionin1999. =   Cigarettemanufacturersreportedthattheypaidnomoneyorotherformofcompensationto  haveanycigarettebrandnamesortobaccoproductsappearinanymotionpicturesortelevision   shows.^ 2  8      ׀Thispracticehasbeenreportedasunfundedsince1989.  `   ThedataoncigaretteadvertisingandpromotionalexpendituresreportedinTables2through  8  2Awerenotcollectedintheirpresentformuntil1975.Therefore,Table3reportscigarette u  advertisingexpendituresfrom1963through1974. M    Tables4givesthedomesticmarketshareofcigaretteswithtarratingsof15milligrams(mg.) % orlessfortheyears1967through2000.Thedatafortheyearssince1982arefurtherbrokendown  intosubcategoriesaccordingtotarratings,e.g.,3mg.orless,6mg.orless,etc.(categoriesare p presentedcumulatively).In2000,87.1percentofthedomesticcigarettemarketwascigaretteswith H tarratingsof15mg.orless.Cigaretteswithtarratingsof3mg.orlessthelowestratedportionof   themarketmadeuponly1.3percentofthemarket. ]   AsshowninTable5,filteredcigaretteshavedominatedthemarketsincetheCommission 5 begancollectingthisinformationin1963.Filteredcigarettesheld98percentofthemarketin2000.     Table6providesthedomesticmarketshareofthevariouscigarettelengthcategories.The !  Kingsize(7988mm)categorycontinuestobethebiggestseller,with60percentofthemarket.This e categoryisfollowedbytheLong(94101mm)group,whichheld37percentofthemarketin1999. = Regular(6872mm)andUltraLong(110121mm)cigarettesaccountedfor1percentand2percent,  respectively,ofthemarketin2000.     Table7givesthemarketshareofmentholandnonmentholcigarettes.In2000,themarket  ` shareofmentholcigaretteswas26percent,whilenonmentholsheld74percentofthemarket.  8    In1994,theCommissionbeganrequiringthecigarettecompaniestoindicatewhether"tar" u  andnicotineratingsweredisplayedoncigarettepackagingandadvertising.Table8shows:(1)the M  percentageoftheoverallcigarettemarketrepresentedbyvarietieswithdifferenttarratings,and(2) % withineachtargroup,thepercentageofthosevarietiesthatdisclosetarandnicotineratingsontheir  packs.Table8showsthatcigarettevarietiesthatprintedtarandnicotineratingsontheirpacks p representedonly3.6percentoftheoverallmarketin2000,downfrom4.1percentin1999.Since H 1994,1215mg.tarcigaretteshaveseenthegreatestincreaseinusage,withtheirmarketsharerising   from19.3percentin1994to39.0percentin2000.Only0.1percentofthesecigarettes,however, ] disclosedtheirratingsonthepackin2000.Incontrast,92.0percentofcigarettesrated3mg.taror 5 lessdisclosedtheirratingsonthepackin2000,butthosecigarettesonlyaccountedfor1.3%ofthe   totalmarket. !     `     h  ,(, XXXX8XXdXXd8* d dd Xdd Xdd X$$,00 ,00 ,00 ,e00 ,F00 ,00 +  3)ee 03XXTABLE1 0 TOTALDOMESTICCIGARETTEUNITSALES(INBILLIONS)ANDPERCAPITASALES#XX}G##XXXXE# F<*" 0  0FIXYEAR 9/!V" 9TOTALSALES  REPORTEDBY :  CIGARETTE -  MANUFACTURERS* 9/!V " 9UNITCHANGE - FROMPRIORYEAR 9/!V" 9%CHANGE : FROMPRIOR - YEAR 9/!V" 9USDACIGARETTE : CONSUMPTION - ESTIMATES** >x/!V" >PERCAPITADOMESTIC - CIGARETTESALESIhI*** j`'V" 00 x @19630@j#XXhIH#X1963 }sB D" @1963 @ $@516.5$@}516.5 [QC D" $@516.5 $@ [Є 9/! D" 9Є#XX L#X#ZK# \R! D" 33333_@523.933333_@\523.9 xsC D " 33333_@523.9 33333_@ @4286@4,286#XXnM#X#M# M D!" @4286 00  @x @19640@1964 }sBw "" @1964 @ @505.0@}505.0 ~tCw #" @505.0 @ '-11.5'~(11.5) }sCw $" '-11.5 ' -2.2}(2.2)#XXN#X#O# }sBw %" -2.2  33333@511.233333@}511.2 xsCw &" 33333@511.2 33333@ /@4143/@4,143#XXzQ#X#Q# Mw '" /@4143 00  /@x @19650@1965 }sB+ (" @1965 @ H@521.1H@}521.1 }sC+ )" H@521.1 H@ 0@16.10@}16.1 {qB+ *" 0@16.1 0@  @3.2 @{3.2#XXS#X#IS# |rA+ +"  @3.2  @ @528.7@|528.7 xsC+ ," @528.7 @ d@4196d@4,196#XXU#X#U# M+ -" d@4196 00  d@x @19660@1966 }sB z." @1966 @ 33333@529.933333@}529.9 |rC z/" 33333@529.9 33333@ !@8.8!@|8.8 zpA z0" !@8.8 !@ 333333?1.7333333?z1.7#XX,W#X#nW# |rA z1" 333333?1.7 333333? @541.2@|541.2 xsC z2" @541.2 @ e@4197e@4,197#XXY#X#Z# M z3" e@4197 00  e@x @19670@1967 }sB .4" @1967 @ fffffn@525.8fffffn@}525.8 |rC .5" fffffn@525.8 fffffn@ @5.9@|5.9 zpA .6" @5.9 @ ?1.1?z1.1#XXN[#X#[# |rA .7" ?1.1 ? )@549.2)@|549.2 xsC .8" )@549.2 )@ O@4175O@4,175#XX]#X#&^# M .9" O@4175 00  O@x @19680@1968 }sBG :" @1968 @ fffff@540.3fffff@}540.3 |rCG ;" fffff@540.3 fffff@ @4.5@|4.5 yoAG <" @4.5 @  ?.8?y.8#XXp_#X#_# {q@G ="  ?.8 ?  @545.7 @{545.7 xsCG >"  @545.7  @ 1@41451@4,145#XXb#X#Fb# MG ?" 1@4145 00  1@x Ğ@19690Ğ@1969 }sB @" Ğ@1969 Ğ@ 33333@527.933333@}527.9 ~tC A" 33333@527.9 33333@ (-12.4(~(12.4) }sC B" (-12.4 ( ffffff-2.3ffffff}(2.3)#XXc#X#c# }sB C" ffffff-2.3 ffffff 33333@528.933333@}528.9 xsC D" 33333@528.9 33333@ $@3986$@3,986#XX/f#X#qf# M E" $@3986 00  $@x Ȟ@19700Ȟ@1970 }sBy F" Ȟ@1970 Ȟ@ @534.2@}534.2 |rCy G" @534.2 @ 333333@6.3333333@|6.3 zpAy H" 333333@6.3 333333@ ?1.1?z1.1#XXg#X#g# |rAy I" ?1.1 ? 33333À@536.433333À@|536.4 xsCy J" 33333À@536.4 33333À@ @3969@3,969#XXRj#X#j# My K" @3969 00  @x ̞@19710̞@1971 }sB< L" ̞@1971 ̞@ @547.2@}547.2 }sC< M" @547.2 @ *@13.0*@}13.0 {qB< N" *@13.0 *@ 333333@2.4333333@{2.4#XXk#X# l# |rA< O" 333333@2.4 333333@ X@555.1X@|555.1 `xQC< P" X@555.1 X@ `3,982#XXwn#X#n# oe,< Q" 00  x О@19720О@o1972 }sB R" О@1972 О@ @561.7@}561.7 }sC S" @561.7 @ -@14.5-@}14.5 {qB T" -@14.5 -@ @2.7@{2.7 |rA U" @2.7 @ fffff@566.8fffff@|566.8 xsC V" fffff@566.8 fffff@ d@4018d@4,018##p##XXo#X M W" d@4018 00  d@x Ԟ@19730Ԟ@1973 }sB6 X" Ԟ@1973 Ԟ@ E@584.7E@}584.7 }sC6 Y" E@584.7 E@ 7@23.07@}23.0 {qB6 Z" 7@23.0 7@ ffffff@4.1ffffff@{4.1 |rA6 [" ffffff@4.1 ffffff@ m@589.7m@|589.7 xsC6 \" m@589.7 m@ @4112@4,112#XXs#X#as# M6 ]" @4112 00  @x ؞@19740؞@1974 }sB ^" ؞@1974 ؞@ @594.5@}594.5 |rC _" @594.5 @ #@9.8#@|9.8 zpA `" #@9.8 #@ 333333?1.7333333?z1.7 |rA a" 333333?1.7 333333? @599.0@|599.0 xsC b" @599.0 @ @4110@4,110#Dw##XXw#X M c" @4110 00  @x ܞ@19750ܞ@1975 }sB9d" ܞ@1975 ܞ@ ق@603.2ق@}603.2 |rC9e" ق@603.2 ق@ ffffff!@8.7ffffff!@|8.7 zpA9f" ffffff!@8.7 ffffff!@ ?1.5?z1.5 |rA9g" ?1.5 ? @607.2@|607.2 xsC9h" @607.2 @ @4095@4,095#XXz#X#z# M9i" @4095 00  @x @19760@1976 }sBRj" @1976 @ 33333@609.933333@}609.9 |rCRk" 33333@609.9 33333@ @6.7@|6.7 zpARl" @6.7 @ ?1.1?z1.1 |rARm" ?1.1 ? ,@613.5,@|613.5 xsCRn" ,@613.5 ,@ ȯ@4068ȯ@4,068#~##XX>~#X MRo" ȯ@4068 00  ȯ@x @19770@1977 }sBp" @1977 @ $@612.6$@}612.6 |rCq" $@612.6 $@ @2.7@|2.7 yoAr" @2.7 @  ?.4?y.4 {q@s"  ?.4 ? H@617.0H@{617.0 xsCt" H@617.0 H@ ^@4015^@4,015#XX#X#܁# Mu" ^@4015 00  ^@x @19780@1978 }sBUv" @1978 @ fffff:@615.3fffff:@}615.3 |rCUw" fffff:@615.3 fffff:@ @2.7@|2.7 yoAUx" @2.7 @  ?.4?y.4 {q@Uy"  ?.4 ? @@616.0@@{616.0 xsCUz" @@616.0 @@ @3965@3,965#XXw#X## MU{" @3965 00  @x @19790@1979 }sBn |" @1979 @ fffffn@621.8fffffn@}621.8 |rCn }" fffffn@621.8 fffffn@ @6.5@|6.5 zpAn ~" @6.5 @ ?1.1?z1.1 |rAn " ?1.1 ? l@621.5l@|621.5 xsCn " l@621.5 l@ ®@3937®@3,937#T##XX#X Mn " ®@3937 00  ®@x @19800@1980 }sB"" @1980 @ @628.2@}628.2 |rC"" @628.2 @ @6.4@|6.4 zpA"" @6.4 @ ?1.0?z1.0 |rA"" ?1.0 ? @631.5@|631.5 xsC"" @631.5 @ $@3858$@3,858#XX#X## M"" $@3858 00  $@x @19810@1981 }sBq" @1981 @ @636.5@}636.5 |rCq" @636.5 @  @8.3 @|8.3 zpAq"  @8.3  @ ?1.3?z1.3 |rAq" ?1.3 ? @640.0@|640.0 xsCq" @640.0 @ ԭ@3818ԭ@3,818###XXN#X Mq" ԭ@3818 00  ԭ@x @19820@1982 }sB%" @1982 @ ă@632.5ă@}632.5 }sC%" ă@632.5 ă@ -4.0}(4.0) {qB%" -4.0  333333-.6333333{(.6) |rA%" 333333-.6 333333 Ѓ@634.0Ѓ@|634.0 xsC%" Ѓ@634.0 Ѓ@ *@3733*@3,733#XX.#X## M%" *@3733 00  *@x @19830@1983 }sB>" @1983 @ ܂@603.6܂@}603.6 ~tC>" ܂@603.6 ܂@ fffff<-28.9fffff<~(28.9) }sC>" fffff<-28.9 fffff< ffffff-4.6ffffff}(4.6) }sB>" ffffff-4.6 ffffff @600.0@}600.0 xsC>" @600.0 @ r@3513r@3,513#ї##XX#X M>" r@3513 00  r@x @19840@1984 }sB" @1984 @ 33333@608.433333@}608.4 |rC" 33333@608.4 33333@ 333333@4.8333333@|4.8 yoA" 333333@4.8 333333@  ?.8?y.8 {q@"  ?.8 ? 33333Â@600.433333Â@{600.4 xsC" 33333Â@600.4 33333Â@ R@3497R@3,497#XXz#X#8# M" R@3497 00  R@x @19850@1985 }sBP" @1985 @ fffff@599.3fffff@}599.3 }sCP" fffff@599.3 fffff@ 333333"-9.1333333"}(9.1) |rBP" 333333"-9.1 333333" -1.5|(1.5) }sBP" -1.5  @594.0@}594.0 xsCP" @594.0 @ @3400@3,400###XXӞ#X MP" @3400 00  @x @19860@1986 }sBi" @1986 @ 33333S@586.433333S@}586.4 ~tCi" 33333S@586.4 33333S@ )-12.9)~(12.9) }sCi" )-12.9 ) -2.2}(2.2) }sBi" -2.2  fffff>@583.8fffff>@}583.8 xsCi" fffff>@583.8 fffff>@ @3288@3,288#XX#X#y# Mi" @3288 00  @x  @19870 @1987 }sB"  @1987  @ 33333@575.433333@}575.4 ~tC" 33333@575.4 33333@ &-11.0&~(11.0) }sC" &-11.0 & ffffff-1.9ffffff}(1.9) }sB" ffffff-1.9 ffffff @575.0@}575.0 xsC" @575.0 @ @3190@3,190#d##XX"#X M" @3190 00  @x @19880@1988 }sBl" @1988 @ @560.7@}560.7 ~tCl" @560.7 @ ffffff--14.7ffffff-~(14.7) }sCl" ffffff--14.7 ffffff- -2.6}(2.6) }sBl" -2.6  @562.5@}562.5 xsCl" @562.5 @ @3073@3,073#XX #X#˩# Ml" @3073 00  @x @19890@1989 }sB " @1989 @ l@525.6l@}525.6 ~tC " l@525.6 l@ ̌A-35.1̌A~(35.1) }sC " ̌A-35.1 ̌A 333333-6.3333333}(6.3) }sB " 333333-6.3 333333 @540.0@}540.0 xsC " @540.0 @ <@2846<@2,846###XXt#X M " <@2846 00  <@x @19900@1990 }sB9" @1990 @ ]@523.7]@}523.7 }sC9" ]@523.7 ]@ ffffff-1.9ffffff}(1.9) {qB9" ffffff-1.9 ffffff ٿ-.4ٿ{(.4) |rA9" ٿ-.4 ٿ h@525.0h@|525.0 xsC9" h@525.0 h@ @2827@2,827#XX_#X## M9" @2827 00  @x @19910@1991 }sB" @1991 @ fffff@510.9fffff@}510.9 ~tC" fffff@510.9 fffff@ )-12.8)~(12.8) }sC" )-12.8 ) 333333-2.4333333}(2.4) }sB" 333333-2.4 333333 @510.0@}510.0 xsC" @510.0 @ H@2724H@2,724###XX#X M" H@2724 00  H@x  @19920 @1992 }sB<"  @1992  @ fffff@506.4fffff@}506.4 }sC<" fffff@506.4 fffff@ -4.5}(4.5) {qB<" -4.5  -.9{(.9) |rA<" -.9  @@500.0@@|500.0 xsC<" @@500.0 @@ @2680@2,680#XX#X#i# M<" @2680 00  @x $@19930$@1993 }sBF" $@1993 $@ fffff|@461.4fffff|@}461.4 ~tCF" fffff|@461.4 fffff|@ F-45.0F~(45.0) }sCF" F-45.0 F !-8.9!}(8.9) }sBF" !-8.9 ! P~@485.0P~@}485.0 xsCF" P~@485.0 P~@ ܢ@2414ܢ@2,414#N##XX #X MF" ܢ@2414 00  ܢ@x (@19940(@1994 }sB" (@1994 (@ 33333~@490.233333~@}490.2 }sC" 33333~@490.2 33333~@ <@28.8<@}28.8 {qB" <@28.8 <@ @6.2@{6.2 |rA" @6.2 @ `~@486.0`~@|486.0 xsC" `~@486.0 `~@ @2546@2,546#XX#X## M" @2546 00  @x ,@19950,@1995 }sB I" ,@1995 ,@ 33333#~@482.233333#~@}482.2 }sC I" 33333#~@482.2 33333#~@  -8.0 }(8.0) |rB I"  -8.0   -1.6|(1.6) }sB I" -1.6  p~@487.0p~@}487.0 xsC I" p~@487.0 p~@ d@2482d@2,482###XXV#X M I" d@2482 00  d@x 0@199600@ 1996 }sBb!" 0@1996 0@  A~@484.1A~@ }484.1 |rCb!" A~@484.1 A~@  ffffff?1.9ffffff? |1.9 yoAb!" ffffff?1.9 ffffff?   ?.4?y.4 {q@b!"  ?.4 ? p~@487.0p~@{487.0 xsCb!" p~@487.0 p~@ F@2467F@2,467#XX>#X## Mb!" F@2467 00  F@x 4@199704@ 1997 }sB"" 4@1997 4@  }@478.6}@ }478.6 }sC"" }@478.6 }@  -5.5 }(5.5) |rB"" -5.5   -1.1|(1.1) }sB"" -1.1  ~@480.0~@}480.0 xsC"" ~@480.0 ~@ @2416@2,416#XX#X## M"" @2416 00  @x 8@199808@ 1998 }sB"e" 8@1998 8@  |@458.6|@ }458.6 ~tC"e" |@458.6 |@  4-20.14 ~(20.1) }sC"e" 4-20.1 4  -4.2}(4.2) }sB"e" -4.2  }@465.0}@}465.0 xsC"e" }@465.0 }@ ޡ@2287ޡ@2,287#XX=#X## M"e" ޡ@2287 00  ޡ@x <@19990<@ 1999 }sB~#" <@1999 <@  ̴y@411.3̴y@ }411.3 ~tC~#" ̴y@411.3 ̴y@  G-47.2G ~(47.2) ~tC~#" G-47.2 G  $-10.3$~(10.3) ~tC~#" $-10.3 $ 0{@435.00{@~435.0 xsC~#" 0{@435.0 0{@ @2175@2,175#(##XX#X M~#" @2175 00  @x @@20000@@ 2000 }sB2$" @@2000 @@  y@413.5y@ }413.5 |rC2$" y@413.5 y@  @2.1@ |2.1 yoA2$" @2.1 @   ?.5?y.5 {q@2$"  ?.5 ? z@430.0z@{430.0 xsC2$" z@430.0 z@ ܞ@1975ܞ@1,975]SQ2$" ܞ@1975 00  ' ܞ@x ]#XX#IXX#XXI#3 X` X XX3IXX*0  SalesbymanufacturerstowholesalersandretailerswithintheU.S.andtoarmedforcespersonnelstationedoutsidetheU.S.&"$$ **0  USDA:TobaccoSituationandOutlookReport,Sept.2001,TBS250,Table1,page5.2'"$$ #II#***0  Totaldomesticcigarettesales,asreportedbythemanufacturersdividedbythenumberofU.S.residents18yearsofageandolder '}# andoverseasmilitarypersonnel.SourceofpopulationfigureistheU.S.DepartmentofCommerce,BureauofCensus,andthe (-$ U.S.Dept.ofDefense.#XXI#IXX B)$$$ TRP('3&Landscape LandscapeY,3''3 Letter Landscape 3' LetterT  *RSd (d00 00 00 e00 eF00 F00  H0H0,,,,,,,9,,9,9,9,,+  ,"  ,#XXI#XX(  TABLE2  9  DOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURESFORYEARS1970,19751985(DOLLARSINTHOUSANDS)* ND1B ,,    N 0&X   0  %   %  '%3 ' '%3 ' '% 3 ' '% 3 ' '% 3 ' '% 3 ' '% 3 ' '%3 ' '%3 ' '%3 ' ?5%3  ?#(XFX(#(X(XFrӀ @6 W Ȟ@1970Ȟ@@1970 H>3W3 Ȟ@1970 Ȟ@ H1975 'W3 '1976 'W3 '1977 'W3 '1978 'W3 '1979 'W3 '1980 'W3 '1981 'W3 '1982 'W3 '1983 'W3 '1984 'W3 '1985 6,W3  6  $    $    '$ !3 ' '$ "3 ' '$ #3 ' '$ $3 ' '$ %3 ' '$ &3 ' '$ '3 ' '$ (3 ' '$ )3 ' '$ *3 ' ?5$ +3  ?Newspapers   _, $14,026   _- $104,460 ' _.3 '$155,808 ' _/3 '$190,677 ' _03 '$186,947 ' _13 '$240,978 ' _23 '$304,380 ' _33 '$358,096 ' _43 '$282,897 ' _53 '$200,563 ' _63 '$193,519 ' _73 '$203,527 ?5 _83  ?  d 9 3.9%  d : 21.3% 'd ;3 '24.4% 'd <3 '24.5% 'd =3 '21.4% 'd >3 '22.2% 'd ?3 '24.5% 'd @3 '23.1% 'd A3 '15.8% 'd B3 '10.6% 'd C3 '9.2% 'd D3 '8.2% 6,d E3  6   F    G  ' H3 ' ' I3 ' ' J3 ' ' K3 ' ' L3 ' ' M3 ' ' N3 ' ' O3 ' ' P3 ' ' Q3 ' ?5 R3  ?Magazines   ?S $50,018   ?T $131,199 ' ?U3 '$148,032 ' ?V3 '$173,296 ' ?W3 '$184,236 ' ?X3 '$257,715 ' ?Y3 '$266,208 ' ?Z3 '$291,227 ' ?[3 '$349,229 ' ?\3 '$388,365 ' ?]3 '$425,912 ' ?^3 '$395,129 ?5 ?_3  ?  D `  13.9%  D a 26.6% 'D b3 '23.2% 'D c3 '22.2% 'D d3 '21.1% 'D e3 '23.8% 'D f3 '21.4% 'D g3 '18.8% 'D h3 '19.5% 'D i3 '20.4% 'D j3 '20.3% 'D k3 '16.0% 6,D l3  6   m    n  ' o3 ' ' p3 ' ' q3 ' ' r3 ' ' s3 ' ' t3 ' ' u3 ' ' v3 ' ' w3 ' ' x3 ' ?5 y3  ?Outdoor    z $7,338    { $84,329 '  |3 '$102,689 '  }3 '$120,338 '  ~3 '$149,010 '  3 '$162,966 '  3 '$193,333 '  3 '$228,081 '  3 '$266,925 '  3 '$295,226 '  3 '$284,927 '  3 '$300,233 ?5  3  ?  $  2.0%  $  17.2% '$ 3 '16.1% '$ 3 '15.4% '$ 3 '17.0% '$ 3 '15.0% '$ 3 '15.6% '$ 3 '14.7% '$ 3 '14.9% '$ 3 '15.5% '$ 3 '13.6% '$ 3 '12.1% 6,$ 3  6  _    _   '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' '_ 3 ' ?5_ 3  ?Transit  d  $5,354  d  $10,852 'd 3 '$19,341 'd 3 '$21,530 'd 3 '$22,899 'd 3 '$21,151 'd 3 '$26,160 'd 3 '$21,931 'd 3 '$24,135 'd 3 '$26,652 'd 3 '$25,817 'd 3 '$33,136 ?5d 3  ?    1.5%    2.2% ' 3 '3.0% ' 3 '2.8% ' 3 '2.6% ' 3 '2.1% ' 3 '2.0% ' 3 '1.4% ' 3 '1.3% ' 3 '1.4% ' 3 '1.2% ' 3 '1.3% 6, 3  6  ?    ?   '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' '? 3 ' ?5? 3  ?PointofSale  D  $11,663  D  $35,317 'D 3 '$44,176 'D 3 '$46,220 'D 3 '$57,384 'D 3 '$66,096 'D 3 '$79,799 'D 3 '$98,968 'D 3 '$116,954 'D 3 '$170,059 'D 3 '$167,279 'D 3 '$142,921 ?5D 3  ?    3.2%    7.2% ' 3 '6.9% ' 3 '5.9% ' 3 '6.6% ' 3 '6.1% ' 3 '6.4% ' 3 '6.4% ' 3 '6.5% ' 3 '8.9% ' 3 '8.0% ' 3 '5.8% 6, 3  6       '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53  ?PromotionalAllowances  $ $33,789  $ $72,018 '$3 '$82,523 '$3 '$108,227 '$3 '$125,148 '$3 '$137,111 '$3 '$179,094 '$3 '$229,077 '$3 '$272,269 '$3 '$366,153 '$3 '$363,247 '$3 '$548,877 ?5$3  ?  _ 9.4%  _ 14.7% '_3 '12.9% '_3 '13.9% '_3 '14.3% '_3 '12.7% '_3 '14.4% '_3 '14.8% '_3 '15.2% '_3 '19.3% '_3 '17.3% '_3 '22.2% 6,_3  6  d    d   'd 3 ' 'd 3 ' 'd 3 ' 'd3 ' 'd3 ' 'd3 ' 'd3 ' 'd3 ' 'd3 ' 'd3 ' ?5d3  ?SamplingDistribution   $11,775   $24,196 '3 '$40,390 '3 '$47,683 '3 '$47,376 '3 '$64,286 '3 '$50,459 '3 '$81,522 '3 '$141,178 '3 '$125,968 ' 3 '$148,031 '!3 '$140,565 6,"3  6  ?# 3.3%  ?$ 4.9% '?%3 '6.3% '?&3 '6.1% '?'3 '5.4% '?(3 '5.9% '?)3 '4.1% '?*3 '5.3% '?+3 '7.9% '?,3 '6.6% '?-3 '7.1% '?.3 '5.7% 6,?/3  6  D0   D1  'D23 ' 'D33 ' 'D43 ' 'D53 ' 'D63 ' 'D73 ' 'D83 ' 'D93 ' 'D:3 ' 'D;3 ' ?5D<3  ?SpecialtyItemDistribution  = $5,652  > $10,088 '?3 '$20,030 '@3 '$35,797 'A3 '$48,281 'B3 '$62,029 'C3 '$69,248 'D3 '$115,107 'E3 '$95,246 'F3 '$127,186 'G3 '$140,431 'H3 '$211,429 6,I3  6  J 2.6%  K 2.1% 'L3 '3.1% 'M3 '4.6% 'N3 '5.5% 'O3 '5.7% 'P3 '5.6% 'Q3 '7.5% 'R3 '5.3% 'S3 '6.6% 'T3 '6.7% 'U3 '8.5% 6,V3  6  $W   $X  '$Y3 ' '$Z3 ' '$[3 ' '$\3 ' '$]3 ' '$^3 ' '$_3 ' '$`3 ' '$a3 ' '$b3 ' ?5$c3  ?PublicEntertainment  _d $544  _e $8,484 '_f3 '$7,946 '_g3 '$9,538 '_h3 '$11,590 '_i3 '$10,783 '_j3 '$16,914 '_k3 '$37,423 '_l3 '$63,168 '_m3 '$76,648 '_n3 '$59,988 '_o3 '$57,581 ?5_p3  ?  dq 0.2%  dr 1.7% 'ds3 '1.3% 'dt3 '1.2% 'du3 '1.3% 'dv3 '1.0% 'dw3 '1.4% 'dx3 '2.4% 'dy3 '3.5% 'dz3 '4.0% 'd{3 '2.9% 'd|3 '2.3% 6,d}3  6  1~   1  '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' '13 ' ?513  ?Other**  l $220,841  l $10,311 'l3 '$18,182 'l3 '$26,157 'l3 '$42,100 'l3 '$60,310 'l3 '$56,694 'l3 '$86,226 'l3 '$181,813 'l3 '$123,951 'l3 '$286,035 'l3 '$443,043 ?5l3  ?  q  61.1%  q  2.0% 'q 3 '2.8% 'q 3 '3.4% 'q 3 '4.8% 'q 3 '5.6% 'q 3 '4.6% 'q 3 '5.6% 'q 3 '10.1% 'q 3 '6.5% 'q 3 '13.7% 'q 3 '17.9% 6,q 3  6       '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53  ?Total  L $361,000  L $491,254 'L3 '$639,117 'L3 '$779,463 'L3 '$874,971 'L3 '$1,083,425 'L3 '$1,242,289 'L3 '$1,547,658 'L3 '$1,793,814 'L3 '$1,900,771 'L3 '$2,095,231 'L3 '$2,476,441 6,L3  6 >4 Q ?100.0?>100% mc1Q ?100.0 ? ?100?m100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100% tj8Q3 ?100 ? ?100?t100%SIGQ3 ?100  $ ? S#(##XX#XX_#XX2#IXX*_0  Becauseofrounding,sumsofpercentagesmaynotequal100percent.TH0H0 **0  IncludesTVandRadioadvertisingexpendituresof$207,324,000and$12,492,000,respectively,for1970.BroadcastadvertisingwasbannedafterJanuary1,1971.Expenditures k fordirectmail,endorsements,testimonials,andaudiovisualareincludedinthe"AllOthers"categorytoavoiddisclosureofindividualcompanydata.#XXIO3#XX  H0H0 #XXw5#XX*P d %d99999999RSH0H0P,4,,,,,,,,9,9,+  5+ee  5(#(XFX(5#( X(XF@@3#(XFX( 8#(X(XFTABLE2A e DOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURESFORYEARS19861995(DOLLARSINTHOUSANDS)*#(XFX(S9##XXX(XF8#(XFXXX(X(XF 9/ -"    x9       '3 ' '3 ' '3 ' '3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?#(XFX([:#( X(XFԀ @6 m @1986@@#(XFX( <#(X(XF1986 aW*m @1986 @  @1987 @a1987 H>3m3  @1987  @ H1988 'm3 '1989 'm3 '1990 'm3 '1991 'm3 '1992 'm3 '1993 'm3 '1994 'm3 '1995 6,m3  x6#(XFX(=#( X(XF   #(XFX( ]?#(X(XF    '3 ' '3 ' '3 ' '3 ' '3 ' ' 3 ' '!3 ' '"3 ' ?5#3 x ?#(XFX(?#(X(XFNewspapers  2$ #(XFX(A#(X(XF$119,629  2% $95,810 '2&3 '$105,783 '2'3 '$76,993 '2(3 '$71,174 '2)3 '$48,212 '2*3 '$35,467 '2+3 '$36,220 '2,3 '$24,143 '2-3 '$19,122 ?52.3  ?#(XFX(A#(X(XF  7/ #(XFX(D#(X(XF5.0%  70 3.7% '713 '3.2% '723 '2.1% '733 '1.8% '743 '1.0% '753 '0.7% '763 '0.6% '773 '0.5% '783 '0.4% 6,793  x6#(XFX(tD#(X(XF  r: #(XFX(jF#(X(XF  r;  'r<3 ' 'r=3 ' 'r>3 ' 'r?3 ' 'r@3 ' 'rA3 ' 'rB3 ' 'rC3 ' ?5rD3 x ?#(XFX(F#(X(XFMagazines  O E #(XFX(H#(X(XF$340,160  O F $317,748 'O G3 '$355,055 'O H3 '$380,393 'O I3 '$328,143 'O J3 '$278,110 'O K3 '$237,061 'O L3 '$235,253 'O M3 '$251,644 'O N3 '$248,848 6,O O3  6#(XFX(I#(X(XF   P #(XFX("K#(X(XF 14.3%   Q 12.3% ' R3 '10.8% ' S3 '10.5% ' T3 '8.2% ' U3 '6.0% ' V3 '4.5% ' W3 '3.9% ' X3 '5.2% ' Y3 '5.1% 6, Z3  x6#(XFX(K#(X(XF   *[ #(XFX(M#(X(XF   *\  ' *]3 ' ' *^3 ' ' *_3 ' ' *`3 ' ' *a3 ' ' *b3 ' ' *c3 ' ' *d3 ' ?5 *e3 x ?#(XFX(M#(X(XFOutdoor   f #(XFX(O#(X(XF$301,822   g $269,778 ' h3 '$319,293 ' i3 '$358,583 ' j3 '$375,627 ' k3 '$386,165 ' l3 '$295,657 ' m3 '$231,481 ' n3 '$240,024 ' o3 '$273,664 6, p3  6#(XFX(P#(X(XF   Vq #(XFX(2R#(X(XF12.7%   Vr 10.5% ' Vs3 '9.7% ' Vt3 '9.9% ' Vu3 '9.4% ' Vv3 '8.3% ' Vw3 '5.7% ' Vx3 '3.8% ' Vy3 '5.0% ' Vz3 '5.6% 6, V{3  x6#(XFX(R#(X(XF  [ | #(XFX(T#(X(XF  [ }  '[ ~3 ' '[ 3 ' '[ 3 ' '[ 3 ' '[ 3 ' '[ 3 ' '[ 3 ' '[ 3 ' ?5[ 3 x ?#(XFX(T#(X(XFTransit   n #(XFX(V#(X(XF$34,725   n $35,822 ' n3 '$44,379 ' n3 '$52,294 ' n3 '$60,249 ' n3 '$60,163 ' n3 '$53,293 ' n3 '$39,117 ' n3 '$29,323 ' n3 '$22,543 ?5 n3  ?#(XFX(W#(X(XF  s   #(XFX(3 '1.4% ' ?3 '1.7% ' @3 '2.3% 6, A3  x6#(XFX(:}#(X(XF  FB #(XFX(0#(X(XF  FC  'FD3 ' 'FE3 ' 'FF3 ' 'FG3 ' 'FH3 ' 'FI3 ' 'FJ3 ' 'FK3 ' ?5FL3 x ?#(XFX(#(X(XFDirectMail  #M #(XFX(^#(X(XF$187,057  #N $187,931 '#O3 '$42,545 '#P3 '$45,498 '#Q3 '$51,875 '#R3 '$65,002 '#S3 '$34,345 '#T3 '$31,463 '#U3 '$31,187 '#V3 '$34,618 ?5#W3  ?#(XFX(Ɂ#(X(XF  ^X #(XFX(#(X(XF7.9%  ^Y 7.3% '^Z3 '1.3% '^[3 '1.3% '^\3 '1.3% '^]3 '1.4% '^^3 '0.7% '^_3 '0.5% '^`3 '0.7% '^a3 '0.7% 6,^b3  6#(XFX(H#(X(XF  cc #(XFX(>#(X(XF  cd  'ce3 ' 'cf3 ' 'cg3 ' 'ch3 ' 'ci3 ' 'cj3 ' 'ck3 ' 'cl3 ' ?5cm3 ?#(XFX(#(X(XFEndorsements&Testimonials  n #(XFX(l#(X(XF$384  o $376 'p3 '$781 'q3 '$0 'r3 '$0#(XFX(#(X(XF#(<:#( 's3 '$0#(#(#(XFX(̉#(X(XF 't3 '$0#(XFX(#(X(XF#(y#( 'u3 '$0#(h#(#(XFX(&#(X(XF 'v3 '$0#(XFX(#(X(XF#(Ӌ#( 'w3 '$0#(Œ#(#(XFX(#(X(XF ?5x3  ?#(XFX(o#(X(XF  Py #(XFX(#(X(XF0.0%  Pz 0.0% 'P{3 '0.0% 'P|3 '0.0%#(XFX(P#(X(XF#(-#( 'P}3 '0.0%#(XFX(#(X(XF#(P#( 'P~3 '0.0%#(XFX(#(X(XF#(#( 'P3 '0.0%#(XFX(l#(X(XF#(#( 'P3 '0.0%#(XFX(#(X(XF#(]#( 'P3 '0.0%#(XFX(ʑ#(X(XF#( #( 'P3 '0.0%#(XFX(y#(X(XF#(#( 6,P3  x6#(XFX((#(X(XF  U #(XFX(#(X(XF  U  'U3 ' 'U3 ' 'U3 ' 'U3 ' 'U3 ' 'U3 ' 'U3 ' 'U3 ' ?5U3 x ?#(XFX(9#(X(XFCoupons&RetailValueAdded  h #(XFX(#(X(XF**#(XFX(#(X(XF* 'h3 '#(XFX(Ж#(X(XF*** 'h3 '$874,127 'h3 '$959,965 'h3 '$1,183,798 'h3 '$1,882,905 'h3 '$2,175,373 'h3 '$2,559,387 'h3 '$1,248,896 'h3 '$1,348,378 ?5h3  ?#(XFX(:#(X(XF  m #(XFX(D#(X(XF  m  'm3 '26.7% 'm3 '26.5% 'm3 '29.6% 'm3 '40.4% 'm3 '41.6% 'm3 '42.4% 'm3 '25.8% 'm3 '27.5% 6,m3  x6#(XFX(#(X(XF    #(XFX(#(X(XF     ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?#(XFX(#(X(XFOther**    #(XFX(ȝ#(X(XF$252,570    $299,355 ' 3 '$78,366 ' 3 '$89,290 ' 3 '$62,917 ' 3 '$68,758 ' 3 '$41,608 ' 3 '$63,680 ' 3 '$47,672 ' 3 '$33,680 ?5 3  ?#(XFX(/#(X(XF  % #(XFX(N#(X(XF10.0%  % 11.6% '%3 '2.4% '%3 '2.5% '%3 '1.6% '%3 '1.5% '%3 '0.8% '%3 '1.2% '%3 '1.0% '%3 '0.7% 6,%3  x6#(XFX(#(X(XF  A #(XFX(#(X(XF  A  'A3 ' 'A3 ' 'A3 ' 'A3 ' 'A3 ' 'A3 ' 'A3 ' 'A3 ' ?5A3 x ?#(XFX(#(X(XFTotal  T #(XFX(Ԥ#(X(XF$2,382,357  T $2,580,504 'T3 '$3,274,853 'T3 '$3,616,993 'T3 '$3,992,008 'T3 '$4,650,114 'T3 '$5,231,917 'T3 '$6,035,437 'T3 '$4,833,532 'T3 '$4,895,223 <2T3  < B8Y ?100?B100% ka/Y ?100 ? ?100?k100% tj8Y3 ?100 ? ?100?t100% tj8Y3 ?100 ? ?100?t100% tj8Y3 ?100 ? ?100?t100% tj8Y3 ?100 ? ?100?t100% tj8Y3 ?100 ? ?100?t100% tj8Y3 ?100 ? ?100?t100% tj8Y3 ?100 ? ?100?t100% tj8Y3 ?100 ? ?100?t100%SIGY3 ?100  , ? S#(j##XX9#XXB X,` X:X X` XB#XX\#IXX*0  Becauseofrounding,sumsofpercentagesmaynotequal100percent. \H0H0 **0  Expendituresforaudiovisualareincludedinthe"AllOthers"categorytoavoiddisclosureofindividualcompanydata.s!H0H0 ***0  Priorto1987,theCommissiondidnotspecificallycollectinformationonCoupons&RetailValueAdded.#XXI#XX %"H0H0 #XX#TRY,3' LetterP('3&Landscape Landscape 3' Letter'3 Letter LandscapeTOXXXXOtkXOX** Fd -d449999 $$*,_ ,,,,,+  ,"ee ,#Otka#(  TABLE2B e DOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURES  FORYEARS19962000(DOLLARSINTHOUSANDS)#(XFX(#* ND1L @*   N 4*2   4 4*   4 0&g   0( X(XF  4   4  '43 ' '43 ' '4 3 ' ?54 3  ?Ӏ  I  1996  I  1997 'I 3 '1998 'I3 '1999 'I3 '2000 6,I3  x6       '3 ' '3 ' '3 ' ?53 x ?Newspapers  q  $14,067  q  $16,980 'q 3 '$29,444 'q 3 '$50,952 'q 3 '$51,652 6,q 3  6  !  0.3%  !  0.3% '! 3 '0.4% '!  3 '0.6% '! !3 '0.5% 6,! "3  x6   l#    l$  ' l%3 ' ' l&3 ' ' l'3 ' ?5 l(3 x ?Magazines  I ) $243,046  I * $236,950 'I +3 '$281,296 'I ,3 '$377,364 'I -3 '$294,916 ?5I .3  ?   /  4.8%   0 4.2% ' 13 '4.2% ' 23 '4.6% ' 33 '3.1% 6, 43  x6   D5    D6  ' D73 ' ' D83 ' ' D93 ' ?5 D:3 x ?Outdoor  ! ; $292,261  ! < $295,334 '! =3 '$294,721 '! >3 '$53,787 '! ?3 '$9,262 ?5! @3  ?   l A 5.7%   l B 5.2% ' l C3 '4.4% ' l D3 '0.7% ' l E3 '0.1% 6, l F3  x6   G    H  ' I3 ' ' J3 ' ' K3 ' ?5 L3 x ?Transit   M $28,865   N $26,407 ' O3 '$40,158 ' P3 '$5,573 ' Q3 '$4 ?5 R3  ?  D S 0.6%  D T 0.5% 'D U3 '0.6% 'D V3 '0.1% 'D W3 '0.0% 6,D X3  x6  Y Y   Y Z  'Y [3 ' 'Y \3 ' 'Y ]3 ' ?5Y ^3 x ?PointofSale  l _ $252,619  l ` $305,360 'l a3 '$290,739 'l b3 '$329,429 'l c3 '$347,038 ?5l d3  ?   e 4.9%   f 5.4% ' g3 '4.3% ' h3 '4.0% ' i3 '3.6% 6, j3  x6  1 k   1 l  '1 m3 ' '1 n3 ' '1 o3 ' ?51 p3 x ?PromotionalAllowances  Dq $2,150,838  Dr $2,438,468 'Ds3 '$2,878,919 'Dt3 '$3,542,950 'Du3 '$3,913,997 6,Dv3  6  Yw 42.1%  Yx 43.1% 'Yy3 '42.8% 'Yz3 '43.0% 'Y{3 '40.9% 6,Y|3  x6   }    ~  ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?SamplingDistribution   $15,945   $22,065 '3 '$14,436 '3 '$33,711 '3 '$22,330 ?53  ?  1 0.3%  1 0.4% '13 '0.2% '13 '0.4% '13 '0.2% 6,13  x6  |   |  '|3 ' '|3 ' '|3 ' ?5|3 x ?SpecialtyItemDistribution  Y $544,345  Y $512,602 'Y3 '$355,835 'Y3 '$335,680 'Y3 '$264,792 ?5Y3  ?    10.7%    9.6% ' 3 '5.3% ' 3 '4.1% ' 3 '2.8% 6, 3  x6  T   T  'T3 ' 'T3 ' 'T3 ' ?5T3 x ?PublicEntertainment  1 $171,177  1 $195,203 '13 '$248,536 '13 '$267,379 '13 '$309,610 6,13  6  | 3.4%  | 3.4% '|3 '3.7% '|3 '3.3% '|3 '3.2% 6,|3  x6  ,   ,  ',3 ' ',3 ' ',3 ' ?5,3 x ?DirectMail    $38,703    $37,310 ' 3 '$57,772 ' 3 '$94,610 ' 3 '$92,902 ?5 3  ?  T 0.8%  T 0.7% 'T3 '0.9% 'T3 '1.2% 'T3 '1.0% 6,T3  x6  i   i  'i3 ' 'i3 ' 'i3 ' ?5i3 x ?Endorsements&Testimonials  | $0  | $0 '|3 '$0 '|3 '$0 '|3 '$0 ?5|3  ?  , 0.0%  , 0.0% ',3 '0.0% ',3 '0.0% ',3 '0.0% 6,,3  x6  A   A  'A3 ' 'A3 ' 'A3 ' ?5A3 x ?Coupons "xxx T "$1,308,708#I( IJ#( I***  25.6%#I( #( I >4)d3xxx >$552,550 'T3 '$624,199 'T3 '$531,004 'T3 '$705,299 6,T3  6 " i " ! i !9.8% 'i3 '9.3% 'i3 '6.5% 'i3 '7.4% 6,i3  6   #I( n#( I !  ! '3 ' '3 ' '3 ' ?53 ?RetailValueAdded " d "#I( #( I ! d !$970,363 'd3 '$1,555,391 'd3 '$2,559,883 'd3 '$3,516,490 6,d3  6 " y  " ! y  !17.1% 'y 3 '23.1% 'y 3 '31.1% 'y 3 '36.7% 6,y 3  x6  )!   )!  ')!3 ' ')!3 ' ')!3 ' ?5)!3 x ?Internet  !< $432  !< $215 '!<3 '$125 '!<3 '$651 '!<3 '$949 6,!<3  6  Q" 0.0%  Q" 0.0% 'Q"3 '0.0% 'Q" 3 '0.0% 'Q" 3 '0.0% 6,Q" 3  x6  #    #   '#3 ' '#3 ' '#3 ' ?5#3 x ?Other*  y# $46,696  y# $50,207 'y#3 '$61,584 'y#3 '$54,658 'y#3 '$63,395 6,y#3  6  )$ 0.9%  )$ 1.0% ')$3 '0.9% ')$3 '0.7% ')$3 '0.7% 6,)$3  x6  $t    $t   '$t 3 ' '$t !3 ' '$t "3 ' ?5$t #3 x ?Total  Q% $ $5,107,700  Q% % $5,660,014 'Q% &3 '$6,733,157 'Q% '3 '$8,237,631 'Q% (3 '$9,574,731 <2Q% )3  < B8&!* ?100?B100% ka/&!+ ?100 ? ?100?k100% tj8&!,3 ?100 ? ?100?t100% tj8&!-3 ?100 ? ?100?t100% tj8&!.3 ?100 ? ?100?t100%SIG&!/3 ?100  5 ? S#(XFX( ##XXX(XF#XX#XX#IXXB X` X X,` X:XB*0  Becauseofrounding,sumsofpercentagesmaynotequal100percent.u'#0$$ **0  Expendituresforaudiovisualareincludedinthe"AllOthers"categorytoavoiddisclosureofindividualcompanydata.%(#1$$ ***0  Priorto1997,CouponsandRetailValueAddedwerereportedasasinglecategory.#XXI #XX (p$2$$ @UU)TABLE3 e @L L DOMESTICCIGARETTEADVERTISINGEXPENDITURES  @[[BYMEDIAFORYEARS19631974* L @"(MILLIONSOFDOLLARS) u 9"  X` X9*d 6Fd_ _  $$,dd ,dd,dd,edd ,edd ,dd,dd,9dd, dd+  $ \ \ @$#XX#IXXYEAR '% @ @'TV '%  U@ @'RADIO '%  U@ @'MAGAZINES '%  @ @'NEWSPAPER '%  @ @'DIRECT '%  U@ @'TRANSIT/ %  OUTDOOR ' pU@ @'OTHER '% U@ @'TOTAL @6% U@ @1963@@6, <2L" 61963 6,*  @1963 @ 6$151.7    31.6 D:   F@45.6F@D45.6 B86 " F@45.6 F@ B13.2    9, <2?L, <29NA  " 7.4    249.5    1964  ]  170.2  ]  25.5 D: ]  F@45.2F@D45.2 B86] " F@45.2 F@ B14.6  ]  NA ] " 5.8  ]   261.3  ] ! 1965  < " 175.6  < # 24.8 D: < $ 33333D@41.933333D@D41.9 B86< %" 33333D@41.9 33333D@ B14.7  < & NA < '" 6.0  < ( 263.0  < ) 1966   * 198.0   + 31.3 D:  , 33333E@43.433333E@D43.4 B86 -" 33333E@43.4 33333E@ B17.9   . NA  /" 6.9   0 297.5   1 1967  ) 2 226.9  ) 3 17.5 D: ) 4 D@41.2D@D41.2 B86) 5" D@41.2 D@ B20.3  ) 6 NA ) 7" 6.0  ) 8 311.5  ) 9 1968  m: 217.2  m; 21.3 D: m< LF@44.6LF@D44.6 B86m=" LF@44.6 LF@ B21.6  m> NA m?" 6.0  m@ 310.7  mA 1969  LB 221.3  LC 13.6 D: LD YH@48.7YH@D48.7 B86LE" YH@48.7 YH@ B13.4  LF NA LG" 8.9  LH 305.9  LI 1970  J 205.0  K 12.4 @6 L ffffff-@14.7ffffff-@@14.7 j`3MU ffffff-@14.7 ffffff-@ H@49.5H@j49.5 ?53NU H@49.5 H@ ?16.9 7- O ffffff'@11.7ffffff'@711.7 WM*P ffffff'@11.7 ffffff'@ @4.5@W4.5 5+)Q @4.5 @ 5314.7  R 1971  9S 2.2  9T 0 @6 9U fffffM@59.3fffffM@@59.3 j`39VU fffffM@59.3 fffffM@ 33333X@98.333333X@j98.3 ?539WU 33333X@98.3 33333X@ ?27.0 7- 9X LN@60.6LN@760.6 WM*9Y LN@60.6 LN@ @4.2@WЀ4.2 5+)9Z @4.2 @ 5251.6  9[ 1972  }\ 0  }] 0 @6 }^ ̌O@63.1̌O@@63.1 j`3}_U ̌O@63.1 ̌O@ fffffX@96.1fffffX@j96.1 ?53}`U fffffX@96.1 fffffX@ ?22.9 7- }a P@67.5P@767.5 WM*}b P@67.5 P@  @8.0 @W8.0 5+)}c  @8.0  @ 5257.6  }d 1973  \e 0  \f 0 @6 \g 33333SP@65.333333SP@@65.3 j`3\hU 33333SP@65.3 33333SP@ W@92.4W@j92.4 ?53\iU W@92.4 W@ ?15.2 7- \j O@63.2O@763.2 XN*\k O@63.2 O@ &@11.4&@X11.4 6,*\l &@11.4 &@ 6247.5  \m 1974  n 0  o 0 @6 p  T@80.5 T@@80.5 ka3qU  T@80.5  T@ fffff\@114.6fffff\@k114.6 @64rU fffff\@114.6 fffff\@ @31.1 7- s Q@71.4Q@771.4 WM*t Q@71.4 Q@ ffffff"@9.2ffffff"@W9.2 5+)u ffffff"@9.2 ffffff"@ 5306.8 v #XXI#XX#XX3#XX򀀀 z ?, <2?L, <2?L?*0  ThedatareportedinTables2through2Bwerenotcollectedintheirpresentformuntil1975.Thus,Table3,which }| reportscigaretteadvertisingexpendituresfrom1963through1974,hasbeenretainedinthisreportforcomparative A } purposes.#XXv#XX !~$$ *d ddd ddddedd eedd edddd9dd9 dd $$,Ndd ,Ndd ,Ndd ,Ndd ,Ndd ,Zdd +  ee   TABLE4 d DOMESTICMARKETSHAREOFCIGARETTESBYTAR#XXU#XXԀYIELD %(  %[ Year#XX #XX * D ~ *  Marketshareofcigaretteshavingtaryieldsof: %  %  t  15mg.orless  = 12mg.orless  = 9mg.orless  = 6mg.orless  =  3mg.orless D: =  @1967<<@D_#XXR #XX1967 f\*m   @1967 @ {Gz?2.0{Gz?f2.0% SI8m  " {Gz?2.0 {Gz? SNA 3)m  " 3NA 3)m " 3NA 3)m " 3NA ^T#m " <<  @1968<<@^1968 f\*E  @1968 @ ?2.5?f2.5% SI8E " ?2.5 ? SNA 3)E " 3NA 3)E " 3NA 3)E " 3NA ^T#E " <<  Ğ@1969<<Ğ@^1969 f\*  Ğ@1969 Ğ@ Q?3.0Q?f3.0% SI8 " Q?3.0 Q? SNA 3) " 3NA 3) " 3NA 3) " 3NA ^T# " <<  Ȟ@1970<<Ȟ@^1970 f\*  Ȟ@1970 Ȟ@ " 3NA#XX#XX 3)& ?" 3NA ^T#& @" <<  @1976<<@^1976 g]* A @1976 @ '1Z?15.9'1Z?g15.9% TJ9 B" '1Z?15.9 '1Z? TNA#XX@#XX 3) C" 3NA#XX #XX 3) D" 3NA#XXR!#XX 3) E" 3NA ^T# F" <<  @1977<<@^1977 g]*q G @1977 @ tV?22.7tV?g22.7% TJ9q H" tV?22.7 tV? TNA#XX!#XX 3)q I" 3NA#XXd##XX 3)q J" 3NA#XX##XX 3)q K" 3NA ^T#q L" <<  @1978<<@^1978 g]*IM @1978 @ ?27.5?g27.5% TJ9IN" ?27.5 ? TNA#XXR$#XX 3)IO" 3NA#XX%#XX 3)IP" 3NA#XXd&#XX 3)IQ" 3NA ^T#IR" <<  @1979<<@^1979 g]*!S @1979 @ V-?40.9V-?g40.9% TJ9!T" V-?40.9 V-? TNA#XX&#XX 3)!U" 3NA#XXv(#XX 3)!V" 3NA#XX(#XX 3)!W" 3NA ^T#!X" <<  @1980<<@^1980 g]*^Y @1980 @ x&1?44.8x&1?g44.8% TJ9^Z" x&1?44.8 x&1? TNA#XXd)#XX 3)^[" 3NA#XX*#XX 3)^\" 3NA#XXv+#XX 3)^]" 3NA ^T#^^" <<  @1981<<@^1981 g]*6_ @1981 @ Q?56.0Q?g56.0% TJ96`" Q?56.0 Q? TNA#XX+#XX 3)6a" 3NA#XX-#XX 3)6b" 3NA#XX-#XX 3)6c" 3NA ^T#6d" <<  @1982<<@^1982 g]*e @1982 @ NbX9?52.2NbX9?g52.2% vl9f" NbX9?52.2 NbX9? x&1?43.8x&1?v43.8% vl9g" x&1?43.8 x&1? n?27.8n?v27.8% uk9h" n?27.8 n? cX9ȶ?8.9cX9ȶ?u8.9% tj8i" cX9ȶ?8.9 cX9ȶ? V-?2.9V-?t2.9% ~tCj" V-?2.9 <<  V-? @1983<<@~1983 g]*k @1983 @ ˡE?53.1ˡE?g53.1% vl9l" ˡE?53.1 ˡE? #~j?44.9#~j?v44.9% vl9m" #~j?44.9 #~j? A`"?27.9A`"?v27.9% uk9n" A`"?27.9 A`"? Mb?9.4Mb?u9.4% tj8o" Mb?9.4 Mb? X9v?3.1X9v?t3.1% ~tCp" X9v?3.1 <<  X9v? @1984<<@~1984 e[*Yq @1984 @  RQ?51RQ?e51.0% tj7Yr"  RQ?51 RQ? -?43.4-?t43.4% vl9Ys" -?43.4 -? E?26.3E?v26.3% uk9Yt" E?26.3 E? Mb?9.4Mb?u9.4% tj8Yu" Mb?9.4 Mb? V-?2.9V-?t2.9% ~tCYv" V-?2.9 <<  V-? @1985<<@~1985 g]*1w @1985 @ S㥛?51.9S㥛?g51.9% vl91x" S㥛?51.9 S㥛? /$?43.1/$?v43.1% vl91y" /$?43.1 /$? x&1?25.3x&1?v25.3% uk91z" x&1?25.3 x&1? /$?8.4/$?u8.4% tj81{" /$?8.4 /$? Zd;O?2.3Zd;O?t2.3% ~tC1|" Zd;O?2.3 <<  Zd;O? @1986<<@~1986 g]*n } @1986 @ E?52.6E?g52.6% vl9n ~" E?52.6 E? {Gz?44.5{Gz?v44.5% vl9n " {Gz?44.5 {Gz? %C?22.3%C?v22.3% uk9n " %C?22.3 %C? MbX?9.9MbX?u9.9% tj8n " MbX?9.9 MbX? :v?2.6:v?t2.6% ~tCn " :v?2.6 <<  :v?  @1987<< @~1987 g]*F  @1987  @ |?5^?55.4|?5^?g55.4% vl9F" |?5^?55.4 |?5^? d;O?47.8d;O?v47.8% vl9F" d;O?47.8 d;O? A`"?20.2A`"?v20.2% tj9F" A`"?20.2 A`"?  ?10?t10.0% si7F"  ?10 ? ?2.5?s2.5% ~tCF" ?2.5 <<  ? @1988<<@~1988 g]* @1988 @ MbX?54.2MbX?g54.2% vl9" MbX?54.2 MbX? _I +?48.7_I +?v48.7% vl9" _I +?48.7 _I +? |?5^?20.1|?5^?v20.1% vl9" |?5^?20.1 |?5^? 1Zd?10.71Zd?v10.7% uk9" 1Zd?10.7 1Zd? X9v?3.1X9v?u3.1% ~tC" X9v?3.1 <<  X9v? @1989<<@~1989 g]* @1989 @ oʡ?55.1oʡ?g55.1% vl9" oʡ?55.1 oʡ? `"?48.4`"?v48.4% vl9" `"?48.4 `"? Q?21.5Q?v21.5% vl9" Q?21.5 Q? v/?11.4v/?v11.4% uk9" v/?11.4 v/? ~jt?2.4~jt?u2.4% ~tC" ~jt?2.4 <<  ~jt? @1990<<@~1990 g]*i @1990 @ 1Zd?60.61Zd?g60.6% vl9i" 1Zd?60.6 1Zd? {Gz?51.5{Gz?v51.5% vl9i" {Gz?51.5 {Gz? RQ?25.5RQ?v25.5% vl9i" RQ?25.5 RQ? Zd;?12.2Zd;?v12.2% uk9i" Zd;?12.2 Zd;? x&1?2.8x&1?u2.8% ~tCi" x&1?2.8 <<  x&1? @1991<<@~1991 g]*A @1991 @ \(\?60.5\(\?g60.5% vl9A" \(\?60.5 \(\? E?52.6E?v52.6% tj9A" E?52.6 E?  )\(?22)\(?t22.0% tj7A"  )\(?22 )\(? K7A?12.7K7A?t12.7% uk9A" K7A?12.7 K7A? :v?2.6:v?u2.6% ~tCA" :v?2.6 <<  :v?  @1992<< @~1992 g]*~  @1992  @ Cl?68.7Cl?g68.7% vl9~" Cl?68.7 Cl? !rh?52.9!rh?v52.9% vl9~" !rh?52.9 !rh? Zd;?24.9Zd;?v24.9% vl9~" Zd;?24.9 Zd;? K7A?12.7K7A?v12.7% uk9~" K7A?12.7 K7A? ?2.5?u2.5% ~tC~" ?2.5 <<  ? $@1993<<$@~1993 g]*V $@1993 $@ HzG?66.5HzG?g66.5% vl9V" HzG?66.5 HzG? tV?53.3tV?v53.3% vl9V" tV?53.3 tV? ʡE?23.4ʡE?v23.4% vl9V" ʡE?23.4 ʡE? T㥛 ?12.6T㥛 ?v12.6% uk9V" T㥛 ?12.6 T㥛 ? ~jt?1.9~jt?u1.9% ~tCV" ~jt?1.9 <<  ~jt? (@1994<<(@~1994 g]*.  (@1994 (@ cX9?71.2cX9?g71.2% vl9. " cX9?71.2 cX9? v/?53.7v/?v53.7% vl9. " v/?53.7 v/?  rh?23.1 rh?v23.1% vl9. "  rh?23.1  rh? rh|?12.3rh|?v12.3% uk9. " rh|?12.3 rh|? /$?2.1/$?u2.1% ~tC. " /$?2.1 <<  /$? ,@1995<<,@~1995 g]*! ,@1995 ,@ $C?72.7$C?g72.7% vl9!" $C?72.7 $C? x&?53.6x&?v53.6% vl9!" x&?53.6 x&? MbX?27.1MbX?v27.1% vl9!" MbX?27.1 MbX? Zd;?12.2Zd;?v12.2% uk9!" Zd;?12.2 Zd;? I +?2.2I +?u2.2% ~tC!" I +?2.2 <<  I +? 0@1996<<0@~1996 g]*!y 0@1996 0@  rh?67.4 rh?g67.4% vl9!y"  rh?67.4  rh? (\?55.5(\?v55.5% vl9!y" (\?55.5 (\? %C?22.3%C?v22.3% vl9!y" %C?22.3 %C? X9v?11.9X9v?v11.9% uk9!y" X9v?11.9 X9v? ~jt?1.9~jt?u1.9% ~tC!y" ~jt?1.9 <<  ~jt? 4@1997<<4@~1997 g]*"Q 4@1997 4@ X9v?70.2X9v?g70.2% vl9"Q" X9v?70.2 X9v? n?55.6n?v55.6% vl9"Q" n?55.6 n? x&1?21.9x&1?v21.9% vl9"Q" x&1?21.9 x&1? q= ףp?11.5q= ףp?v11.5% uk9"Q" q= ףp?11.5 q= ףp?  rh?1.7 rh?u1.7% ~tC"Q"  rh?1.7 <<   rh? 8@1998<<8@~1998 g]*#) 8@1998 8@ i|?5?81.9i|?5?g81.9% vl9#)" i|?5?81.9 i|?5? V-?56.8V-?v56.8% vl9#)" V-?56.8 V-? Zd;O?22.9Zd;O?v22.9% vl9#)" Zd;O?22.9 Zd;O? L7A`?13.2L7A`?v13.2% uk9#)" L7A`?13.2 L7A`? Mb?1.6Mb?u1.6% ~tC#)" Mb?1.6 <<  Mb? <@1999<<<@~1999 g]*f$  <@1999 <@ ʡE?86.6ʡE?g86.6% vl9f$ " ʡE?86.6 ʡE? |?5^?57.4|?5^?v57.4% vl9f$ " |?5^?57.4 |?5^? x&1?25.3x&1?v25.3% vl9f$ " x&1?25.3 x&1?  rh?13.6 rh?v13.6% uk9f$ "  rh?13.6  rh? Mb?1.6Mb?u#XXv.#XX1.6% ~tCf$ " Mb?1.6 <<  Mb? @@2000<<@@~2000 g]*>%  @@2000 @@ Zd;?87.1Zd;?g87.1%_ vl9>% " Zd;?87.1 Zd;? T㥛 ?50.4T㥛 ?v_50.4%_ vl9>% " T㥛 ?50.4 T㥛 ? tV?23.7tV?v_23.7%_ vl9>% " tV?23.7 tV?  rh?13.6 rh?v_13.6%_ uk9>% "  rh?13.6  rh? :v?1.3:v?u_1.3%_SIG>% " :v?1.3 <<  $ :v? S3  $, <2?L3    '"   TABLE5 e =f@DOMESTICMARKETSHAREOFFILTER  @ ANDNONFILTERCIGARETTES L * (` ` *  YEAR NONFILTER  FILTER ( CHARCOAL ` NONCHARCOAL  0T IDX (80-/ T ID-  1963 / 42%  58% D *  *     1964 / 39%  61% D *  * I     1965 / 36%  64% D *  *      1966 / 32%  68% D *  *  l    1967 / 28%  72% D *  *  0    1968 / 26%  74% D 6%  68% Y    1969 / 23%  77% D 6%  71%     1970 / 20%  80% D 6%  74% |    1971 / 18%  82% D 6%  76% @    1972 / 16%  84% D 6%  87% i    1973 / 15%  85% D 5%  80% -    1974 / 14%  86% D 5%  81%    1975 / 13%  87% D 5%  82% P   1976 / 12%  88% D 4%  84% y   1977 / 10%  90% D 4%  86% =   1978 / 10%  90% D 3%  87%    1979 / 9%  91% D 3%  88% `   1980 / 8%  92% D 3%  89% $   1981 / 8%  92% D 2%  90% M   1982 / 7%  93% D 2%  91%    1983 / 7%  93% D 2%  91% p   1984 / 7%  93% D 2%  91% 4   1985 / 6%  94% D 1%  93% ]   1986 / 6%  94% D 1%  93% !   1987 / 4%  96% D **  **     1988 / 5%  95% D **  ** D!   1989 / 5%  95% D **  ** m"   1990 / 5%  95% D **  ** 1#   1991 / 4%  96% D **  ** $   1992 / 3%  97% D **  **  T%   1993 / 3%  97% D **  ** }!&   1994 / 3%  97% D **  ** A"'   1995 / 3%  97% D **  ** #(   1996 / 3%  97% D **  ** #d)   1997 / 2%  98% D **  ** $( *   1998 / 2%  98% D **  ** Q% +   19990 / 2%0/ $/ $98%0D$$**0D$D$**&!,$$   20000 / 2%0/ $/ $98%0D$$**0D$D$**#f#&t"-$$ -'/ / -  *0 ' Figuresforcharcoalfiltercigarettesfortheyears1963through1967werenotobtained.a(#/'$'$   **0 ' Beginningwith1987,figuresforcharcoalfiltercigaretteshavenolongerbeenreported.#v# %)$0'$'$ @UU)@@UU)TABLE6 e @ DOMESTICMARKETSHAREOFCIGARETTES  @NNBYLENGTHINMILLIMETERS(mm) L 0 p'/ 0  YEAR 6872mm  7988mm p 94101mm  110121mm  0 H p@0  1967 14%  77% H 9%       1968 12%  74% H 13%  * I     1969 11%  74% H 16%  *      1970 9%  73% H 18%    l    1971 8%  72% H 20%    0    1972 8%  71% H 21%   Y    1973 7%  71% H 22%       1974 6%  71% H 23%  ** |    1975 6%  69% H 24%  1% @    1976 5%  69% H 24%  2% i    1977 5%  67% H 26%  2% -    1978 5%  65% H 27%  2%*    1979 4%  65% H 30%  2%* P   1980 3%  63% H 32%  2% y   1981 3%  62% H 33%  2% =   1982 3%  61% H 34%  2%    1983 3%  60% H 34%  2% `   1984 3%  59% H 36%  2% $   1985 3%  58% H 37%  2% M   1986 2%  58% H 37%  3%    1987 2%  57% H 38%  3% p   1988 2%  57% H 38%  2% 4   1989 2%  57% H 39%  2% ]   1990 2%  57% H 39%  2% !   1991 2%  56% H 40%  2%     1992 2%  56% H 41%  2%* D!   1993 1%  55% H 42%  2% m"   1994 1%  56% H 41%  2% 1#   1995 1%  57% H 40%  2% $   1996 1%  57% H 40%  2%  T%   1997 1%  58% H 39%  2% }!&   1998 1%  59% H 38%  2% A"'   19990 1%0 $ $59%0H$$38%0H$H$2%#($$   20000 1%0 $ $60%0H$$37%0H$H$2%#d)$$ 3' H H@3  *0 ' Becauseofrounding,thetotaloftheindividualpercentagesmaynotequal100percentinsomeinstances.Q% +'$'$   **0 ' The110121mmlengthwascombinedwith94101mmlength. &!,'$'$ 0  @UU)$$TABLE7 e @33DOMESTICMARKETSHAREOFMENTHOL L @``ANDNONMENTHOLCIGARETTES u 3,X X' H@33,X/ pX,X X3YEAR / MENTHOL p NONMENTHOL   - ` ,X/ pX-$ ` [}` $1963 `  [ 16% } 84%    1964 `  [ 16% } 84%  l  1965 `  [ 18% } 82%  0  1966 `  [ 19% } 81% Y  1967 `  [ 20% } 80%   1968 `  [ 21% } 79% |  1969 `  [ 22% } 78% @  1970 `  [ 23% } 77% i  1971 `  [ 24% } 76% -  1972 `  [ 24% } 76%  1973 `  [ 25% } 75% P 1974 `  [ 27% } 73% y 1975 `  [ 27% } 73% = 1976 `  [ 28% } 72%  1977 `  [ 28% } 72% ` 1978 `  [ 28% } 72% $ 1979 `  [ 29% } 71% M 1980 `  [ 28% } 72%  1981 `  [ 28% } 72% p 1982 `  [ 29% } 71% 4 1983 `  [ 28% } 72% ] 1984 `  [ 28% } 72% ! 1985 `  [ 28% } 72%   1986 `  [ 28% } 72% D! 1987 `  [ 28% } 72% m" 1988 `  [ 28% } 72% 1# 1989 `  [ 27% } 73% $ 1990 `  [ 26% } 74%  T% 1991 `  [ 27% } 73% }!& 1992 `  [ 26% } 74% A"' 1993 `  [ 26% } 74% #( 1994 `  [ 25% } 75% #d) 1995 `  [ 25% } 75% $( * 1996 `  [ 25% } 75% Q% + 1997 `  [ 25% } 75% &!, 1998 `  [ 26% } 74% &t"- 19990 ` 0[` $` $26%0}[$[$74%'8#.}$}$ 20000 ` 0[` $` $26%0}[$[$74%#Fx# a(#/}$}$ ##XX* .d%dNdd NNdd NNdd NNdd NNdd NZdd Z$$,'dd ,dd ,7dd ,dd ,dd ,<dd ,dd ,dd ,dd +  ee #XXR#I  TABLE8 d @=DISCLOSUREOF@@BTARANDNICOTINERATINGS ) @{{=ONCIGARETTEPACKS(19942000)  t   :0  (@1994(@:1994 XN* (@1994 (@ ,@1995,@X1995 XN* ,@1995 ,@ 0@19960@X1996 XN* 0@1996 0@ 4@19974@X1997 XN*  4@1997 4@ 8@19988@X1998 6,*  8@1998 8@ 61999* 7-   @@2000@@72000 :0*  @@2000 @@ :%ofoverallmarketthatdiscloses a   ratingsonthepack @6   T㥛 ?.063T㥛 ?@6.3% cY0a  T㥛 ?.063 T㥛 ? T㥛 ?6.3T㥛 ?c6.3% bX/a  T㥛 ?6.3 T㥛 ? Zd;?6.1Zd;?b6.1% bX/a  Zd;?6.1 Zd;? V-?5.8V-?b5.8% bX/a  V-?5.8 V-? A`"?5.3A`"?b5.3% bX/a  A`"?5.3 A`"? ʡE?4.1ʡE?b4.1% bX/a  ʡE?4.1 ʡE? "I " #  # H0.0% H>"I # #  # H0.0% H>"I $ #  # H0.0% H>"I % #  # H0.0% H>"I & #  # H0.0% H>"I ' #  # H0.0% 2("I ( #  21215mg.tar &= ) &marketshareof = * varietiesintargroup =3  + NbX9?19.3NbX9?=19.3% bX0= , NbX9?19.3 NbX9?  zG?21zG?b21.0% bX.= -  zG?21 zG? /$?15.3/$?b15.3% dZ0= . /$?15.3 /$? K7A`?16.7K7A`?d16.7% dZ0= / K7A`?16.7 K7A`? :v?29.1:v?d29.1% dZ0= 0 :v?29.1 :v? ?32.5?d32.5% bX0= 1 ?32.5 ?  (\?39(\?b39.0% >4.= 2  (\?39 (\? >  h 2 %thatdiscloses 1 3 ratingsonpack /% | 4 # /0.0% TJ"1 5 #   MbP?.1MbP?T0.1% `V.1 6  MbP?.1 MbP?  MbP?.1MbP?`0.1% `V.1 7  MbP?.1 MbP?  MbP?.1MbP?`0.1% `V.1 8  MbP?.1 MbP?  MbP?.1MbP?`0.1% `V.1 9  MbP?.1 MbP?  MbP?.1MbP?`0.1% `V.1 :  MbP?.1 MbP?  MbP?.1MbP?`0.1% >4.1 ;  MbP?.1 MbP? >811mg.tar &%</ &marketshareof %= varietiesintargroup =3 p> NbX9?38.6NbX9?=38.6% dZ0%? NbX9?38.6 NbX9? S㥛?38.7S㥛?d38.7% dZ0%@ S㥛?38.7 S㥛? J +?39.2J +?d39.2% bX0%A J +?39.2 J +?  = ףp=?41= ףp=?b41.0% bX.%B  = ףp=?41 = ףp=? K7?39.4K7?b39.4% dZ0%C K7?39.4 K7? n?40.3n?d40.3% dZ0%D n?40.3 n? V-?33.9V-?d33.9% @60%E V-?33.9 V-? @  PE %thatdiscloses F ratingsonpack <2 dG ~jt?2.4~jt?<2.4% bX/H ~jt?2.4 ~jt? x&1?2.8x&1?b2.8% bX/I x&1?2.8 x&1? :v?2.6:v?b2.6% bX/J :v?2.6 :v? Zd;O?2.3Zd;O?b2.3% bX/K Zd;O?2.3 Zd;O? Mb?3.2Mb?b3.2% bX/L Mb?3.2 Mb? Mb?1.6Mb?b1.6% aW/M Mb?1.6 Mb?  x&1|?.7x&1|?a0.7% >4.N  x&1|?.7 x&1|? >47mg.tar & OA &marketshareof  P varietiesintargroup =3 XQ x&1?11.2x&1?=11.2% dZ0 R x&1?11.2 x&1? S㥻?10.8S㥻?d10.8% dZ0 S S㥻?10.8 S㥻? Cl?10.9Cl?d10.9% dZ0 T Cl?10.9 Cl? S㥻?10.8S㥻?d10.8% dZ0 U S㥻?10.8 S㥻? X9v?11.9X9v?d11.9% dZ0 V X9v?11.9 X9v? Zd;?12.2Zd;?d12.2% dZ0 W Zd;?12.2 Zd;? Pn?12.9Pn?d12.9% @60 X Pn?12.9 Pn? @  8X %thatdiscloses Y ratingsonpack =3 LZ S?30.7S?=30.7% dZ0[ S?30.7 S? $C?30.1$C?d30.1% dZ0\ $C?30.1 $C? n?29.3n?d29.3% dZ0] n?29.3 n? M?28.6M?d28.6% dZ0^ M?28.6 M? "~?20.7"~?d20.7% dZ0_ "~?20.7 "~? #~j?16.2#~j?d16.2% dZ0` #~j?16.2 #~j? Q?16.5Q?d16.5% @60a Q?16.5 Q? @3mg.tarorless &bS &marketshareof c varietiesintargroup <2 @d /$?2.1/$?<2.1% bX/e /$?2.1 /$? I +?2.2I +?b2.2% bX/f I +?2.2 I +? ~jt?1.9~jt?b1.9% bX/g ~jt?1.9 ~jt?  rh?1.7 rh?b1.7% bX/h  rh?1.7  rh? Mb?1.6Mb?b1.6% bX/i Mb?1.6 Mb? Mb?1.6Mb?b1.6% bX/j Mb?1.6 Mb? :v?1.3:v?b1.3% ?5/k :v?1.3 :v? ?   k %thatdiscloses l ratingsonpack =3 4m K7A`?91.8K7A`?=91.8% dZ0n K7A`?91.8 K7A`? On?89.1On?d89.1% dZ0o On?89.1 On? v?97.2v?d97.2% dZ0p v?97.2 v? A`"?97.3A`"?d97.3% dZ0q A`"?97.3 A`"? _I +?97.4_I +?d97.4% dZ0r _I +?97.4 _I +? K7?92.3K7?d92.3% bX0s K7?92.3 K7?  q= ףp?92q= ףp?b92.0%>42t  q= ףp?92 q= ףp? >#I{#@,@,'` [}` [" 'E*0  Duetoanerrorinthelastreport,thedatapreviouslyreportedfor1999havebeenrecomputed. Pv$$ I@'APPENDIXA e #IG#Newspapers:0 ` Newspaperadvertising,excludingexpendituresinconnectionwithsampling,specialtyitemdistribution,public ` entertainment,coupons,andretailvalueadded.m` $` $ Magazines:0 ` Magazineadvertising,excludingexpendituresinconnectionwithsampling,specialtyitemdistribution,public X entertainment,coupons,andretailvalueadded.e` $` $ Outdoor:0 ` Outdooradvertising,excludingexpendituresinconnectionwithsampling,specialtyitemdistribution,public  P entertainment,coupons,andretailvalueadded.]  ` $` $ Audiovisual:0 ` AudiovisualorvideoadvertisingonanymediumofelectroniccommunicationnotsubjecttotheFederalCommunication  H  Commissionsjurisdiction,includingscreensatmotionpicturetheaters,videocassettes,andmonitorsinstores,but U   excludingexpendituresinconnectionwithInternetadvertising.  ` $` $ Transit:0 ` Advertisinginoronpublictransportationfacilities,excludingexpendituresinconnectionwithsampling,specialtyitem M  distribution,publicentertainment,coupons,andretailvalueadded. ` $` $ PointofSale:0 ` Pointofsaleadvertisements,excludingexpendituresinconnectionwithpromotionalallowances,sampling,specialtyitem E  distribution,publicentertainment,coupons,andretailvalueadded. ` $` $ Promotional0 ` Promotionalallowancespaidtoretailersandanyotherpersons(otherthanfulltimeemployeesofthecigarette= ` $` $ Allowances:0 ` manufacturers)inordertofacilitatethesaleofanycigarette,excludingexpendituresinconnectionwithnewspapers,  magazines,outdoor,audiovisual,transit,anddirectmail.(` $` $ Sampling:0 ` Samplingofcigarettes,includingthecostofthecigarettesandthecostoforganizing,promoting,andconducting x sampling. ` $` $ SpecialtyItem0 ` Allcostsofdistributingitemsotherthancigarettes(whethertheitemsaresold,redeemedbycoupon,orotherwisep` $` $ Distribution:0 ` distributed)thatdoordonotbearthenameordepictanyportionofthepackageofacigarettevariety,includingthecost } oftheitemsdistributedbutsubtractinganypaymentsreceivedfortheitem;expendituresinconnectionwithsamplingand % retailvalueaddedarereportedinthosecategories,notinspecialtyitemdistribution.h` $` $ DirectMail:0 ` Directmailadvertising,excludingexpendituresinconnectionwithsampling,specialtyitemdistribution,public ! entertainment,coupons,retailvalueadded,andInternetadvertising.`"` $` $ Public0 ` Publicentertainmenteventsbearingorotherwisedisplayingthenameofacompanyoritscigarettes,includingall$` $` $ Entertainment:0 ` expendituresmadebythecompanyinpromotingand/orsponsoringsuchevents##.X%` $` $ RetailValue ` Allexpendituresandcostsassociatedwiththevalueaddedtothepurchaseofcigarettes,includingbuyonegetone  ' Added:0 ` freeandbuyonegetx(promotionalitem)free.P(` $` $ 0  0` $$ ` $` $ Coupons:0 ` Allcostsassociatedwithcouponsforthereductionoftheretailcostofcigarettes,whetherredeemedatthepointofsaleor  * bymail,includingallcostsassociatedwithadvertisingorpromotion,design,printing,distributionandredemption.## H+` $` $ Endorsements&0 ` Endorsementsandtestimonials,excludingnewspapers,magazines,outdoor,audiovisual,transit,directmail,point!-` $` $ Testimonials:0 ` ofsale,andpublicentertainment."@.` $` $ Internet:0 ` Internetadvertising,includingontheWorldWideWeb,oncommercialon-lineservices,andthroughelectronicmail #0 messages.$8 1` $` $ AllOther:0 ` Advertisingandpromotionalexpendituresnotcoveredbyanothercategory.#¿#