|
TABLE 2
DOMESTIC
MARKET SHARE BY PRODUCT SIZE(1)
(CIGAR
UNITS AND DOLLARS IN THOUSANDS) |
| Cigar
Size(2) |
UNITS
|
DOLLARS |
Number
of Cigars |
%
of
Total |
Dollar
Sales |
%
of
Total |
| 1996 |
|
| Little
|
1,062,659 |
28.0% |
35,082 |
5.7% |
| Medium
|
1,293,198 |
34.1% |
181,009 |
29.7% |
| Large
|
1,437,686 |
37.9% |
394,109 |
64.6% |
| 1997 |
|
| Little
|
1,164,819 |
26.6% |
39,718 |
4.6% |
| Medium
|
1,547,154 |
35.3% |
239,109 |
27.4% |
| Large
|
1,674,252 |
38.2% |
592,878 |
68.0% |
| 1.
The units and dollars reported here are less than those reported
in Table 1 because size data was unavailable for 0.25% and 0.27%
of the 1996 and 1997 varieties, respectively.
2.
Little, medium, and large cigars are defined in the Glossary
herein. |
|