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TABLE 3
CIGAR
ADVERTISING AND PROMOTIONAL EXPENDITURES
FOR YEARS 1996 AND 1997
(IN THOUSANDS OF DOLLARS) |
| |
1996
|
1997 |
Type
of
Advertising |
Dollars |
%
of
Total |
Dollars |
%
of
Total |
| Magazines |
6,625.5 |
21.4% |
9,878.0 |
24.1% |
| Newspapers
|
189.3 |
.6% |
670.8 |
1.6% |
Television
Radio, Audiovisual |
326.7 |
1.1% |
324.8 |
.8% |
| Internet
|
78.4
|
.3% |
218.4 |
.5% |
| Outdoor
|
35.0 |
.1% |
50.5 |
.1% |
| Transit
|
|
0.0% |
|
0.0% |
| Point
of Sale |
3,840.2 |
12.4% |
5,232.5 |
13.0% |
Coupons
and
Retail Value Added |
3,911.7 |
12.7% |
2,723.5 |
6.7% |
| Direct
Mail |
208.4 |
.7% |
240.6 |
.6% |
Endorsements
and
Product Placements |
143.5 |
.5% |
338.8 |
.8% |
| Promotional
Allowances |
12,360.0 |
40.0% |
16,292.8 |
39.8% |
| Promotional
Items |
305.8 |
.9% |
660.7 |
1.6% |
| Public
Entertainment |
692.3 |
2.2% |
1,016.5 |
2.5% |
| Sampling |
308.1 |
1.0% |
422.7 |
1.0% |
| All
Other |
1,888.0 |
6.1% |
2,904.7 |
7.0% |
| Total
Expenditures |
30,912.9 |
100.0% |
40,975.4 |
100.1%(1) |
| Sports(2) |
372.2 |
1.2% |
378.0 |
.9% |
| 1.
Total percentages may not be exact due to rounding.
2.
"Sports" includes all expenses (reported in any other
category) in sponsoring or promoting sports activities or sports
figures in connection with a sport. See Glossary. |
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