TABLE 5

DOMESTIC MARKET SHARE OF FLAVORED AND UNFLAVORED VARIETIES

 

UNITS

DOLLARS

Cigar Size Flavored Unflavored Flavored Unflavored
Little  
1996 83.4% 16.6% 84.7% 15.3%
1997 84.2% 15.8% 86.3% 13.7%
Medium  
1996 75.4% 24.6% 73.3% 26.7%
1997 68.2% 31.8% 64.7% 35.3%
Large  
1996 31.1% 68.9% 17.6% 82.4%
1997 16.4% 83.6% 7.8% 92.2%