TABLE 5
DOMESTIC MARKET SHARE OF FLAVORED AND UNFLAVORED VARIETIES
UNITS
DOLLARS
Cigar Size
Flavored
Unflavored
Flavored
Unflavored
Little
1996
83.4%
16.6%
84.7%
15.3%
1997
84.2%
15.8%
86.3%
13.7%
Medium
1996
75.4%
24.6%
73.3%
26.7%
1997
68.2%
31.8%
64.7%
35.3%
Large
1996
31.1%
68.9%
17.6%
82.4%
1997
16.4%
83.6%
7.8%
92.2%