The Federal Trade
Commission (FTC) and the Electronic Retailing Association (ERA) present a one-day seminar
for Internet retailers, marketers and suppliers on applying offline rules and regulations
online. The seminar, led by FTC staff, is designed to ensure e-tailers understand and
comply with the FTC rules regarding e-tailing. The first seminar was held on January 30,
2001 at the Ritz-Carlton, Tysons Corner, Virginia. Additional seminars are planned for the
future. Check this site often for updates. |
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Agenda (1/30/01)
[PDF only] |
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Welcome Letter (1/30/01)
[PDF only]
Elaine E. Kolish, Associate Director, Division of Enforcement, FTC
Elissa Matulis Myers, President and CEO, ERA |
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News Release (1/10/01) |
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News Release (1/30/01) |
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Presentations (click on link to download
the PowerPoint Show)
Truth in Advertising for EBusiness:
Lesley Fair, Division of Advertising Practices, BCP, FTC |
Dot-Com Disclosures: Pablo Zylberglait, Division of
Advertising Practices, BCP, FTC |
Negative Options & Rebate Offers: Lemuel Dowdy, Division
of Enforcement, BCP, FTC |
Warranties & Guarantees: Phyllis Marcus, Division of
Enforcement, BCP, FTC |
Online Order Fulfillment: Heather Hippsley, Division of
Enforcement, BCP, FTC |
Avoiding Privacy Gaffes:
Ari Schwartz, Center for Democracy and Technology |
Primer on Privacy:
Dana Rosenfeld, Bureau of Consumer Protection, FTC |
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Presenter Biographies [PDF only]
Jodie Bernstein, Director, Bureau of Consumer
Protection, FTC |
Lemuel Dowdy, Attorney, Division of Enforcement,
BCP, FTC |
Lesley Fair, Attorney, Division of Advertising
Practices, BCP, FTC |
Michael Ferrell, Partner, Venable Baetjer Howard
& Civiletti LLP |
Jeffrey Giordano, Chairman, ERA; President,
Media Solution Services-Bounty SCA Worldwide |
Heather Hippsley, Assistant Director, Division
of Enforcement, BCP, FTC |
Elaine Kolish, Associate Director, Division of
Enforcement, BCP, FTC |
Rick Lane, Director, eCommerce & Internet
Technology, US Chamber of Commerce |
Phyllis Marcus, Division of Enforcement, BCP, FTC |
Elissa Myers, President & CEO, ERA |
Dana Rosenfeld, Assistant Director, Bureau of
Consumer Protection, FTC |
Ari Schwartz, Senior Policy Advisor, Center for
Democracy and Technology |
Orson Swindle, Commissioner, FTC |
David Thomas, Director, Office of Congressional
Relations, FTC |
Donald Upson, Secretary of Technology,
Commonwealth of Virginia |
Pablo Zylberglait, Attorney, Division of
Advertising Practices, BCP, FTC |
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Business Education Materials
A Businessperson's Guide to Federal Warranty
Law |
[TEXT] |
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Advertising and Marketing on the Internet: The Rules of the Road |
[TEXT] |
[PDF] |
Frequently Asked Advertising Questions: A
Guide for Small Business |
[TEXT] |
[PDF] |
Big Print. Little Print. What's the Deal? How
to Disclose the Details |
[TEXT] |
[PDF] |
Businessperson's Guide to the Mail and
Telephone Order Merchandise Rule |
[TEXT] |
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Dot Com Disclosures: Information About Online
Advertising |
[TEXT] |
[PDF] |
How to Comply With The Children's Online Privacy
Protection Rule |
[TEXT] |
[PDF] |
Selling on the Internet: Prompt Delivery Rules |
[TEXT] |
[PDF] |
Writing Readable Warranties |
[TEXT] |
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